E-book: The Data Playbook for Modern Media Houses
Reclaim Your Data. Reinvent Your Business.
📥 Download The Free Playbook (PDF)
The definitive playbook for media companies navigating the end of third-party cookies and Big Tech dominance — and looking to turn first-party data into a revenue powerhouse.
Why You Need This Guide:
With the loss of third-party cookies, growing privacy regulations, and rising costs, modern media houses face a crossroads. Do you continue feeding the global platforms? Or do you take control of your data and your destiny?
This guide shows you exactly how to:
- Replace external data dependencies with strong, compliant first-party data strategies
- Align tech, sales, and editorial teams around monetization goals
- Build a layered, scalable data infrastructure — from identity to validation
- Deliver measurable value to advertisers through transparency and trust
- Benchmark progress with KPIs, frameworks, and actionable checklists
What’s Inside:
- The Data Crisis in Media: Why third-party decline & Big Tech lock-in threaten your future
- What Success Looks Like: Integrated teams, full activation, real revenue
- The Data Flywheel: Turning interaction into engagement, revenue, and reinvestment
- The 6 Data Layers: Identity, Management, Activation, Integration, Validation, Organization
- Roadmap to Execution: From infrastructure to validation
- Frameworks: First-Party Stack Overview, KPI Sheet, Quick Wins, and Pitfalls to Avoid
This playbook is for you if you're a:
- Publisher, broadcaster, or retail media executive
- Product or data leader responsible for monetization
- Programmatic, adtech, or audience engagement manager
- Media operator looking to future-proof your revenue streams
Whether you’re starting your first-party journey or scaling your ecosystem, this guide delivers both vision and execution.
- 10+ Years Empowering Nordic Publishers
- GDPR-Compliant Infrastructure
- Built by Experts at Samhub, in Sweden
- Learn more about our platform at samhub.io
- 📬 Questions? Contact us
