Infographic: The Samhub Data Flywheel

Content feeds user behavior and user behaviour feeds your first party data. Utilise your content to feed your commercial and editorial business.

The 4 spokes of the Data Flywheel:

✓ Content: Your core, your differentiator, the reason why your readers come to you. As users engage with your content you build your first party data.

✓ Ad Targeting: This is how you can leverage your data commercially. Increase CPM-levels in all your sales channels, increase effect for teh advertisers and increase relevance for the readers.

✓ Reporting: Validate and prove the effect your create for your advertisers. Integrate with them for end-to-end reporting. 

✓ Personalisation: Use the data generated from the user behaviour, from your editorial content and from your advertising to personalise user eperiences that drives higher engagement, sells more subscriptions and creates even more data.