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Lunch Webinar

  • Media Ecosystems

How to Use Data to Build a Media Ecosystem

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What: Lunch webinar
When: Thursday May 8th at 12:00 – ca 45 minutes
Where: Online, register to get the meeting link
 
In this webinar we will, together with our host Martin Bergqvist, CEO at Samhub, discuss what it is that has made the global players so successful. And explore how media can utilize their own data to copy the model to create a successful ecosystem that services their advertisers. So that media can build long relations that ensure higher ad spend per customer and higher CPM-levels per impression.
 
We will hear from one of Sweden’s most successful media houses Stampen Media on how they approached their first-party data strategies and how they use data today to create more successful sales.
 
We will end the webinar with hands on recommendations on what systems, what data and what technical platforms are needed to build a first-party data ecosystem, like Google and Meta.
Webinar topics:
  • Why does a data ecosystem make sense for traditional media
  • What are the cornerstones of Google and Metas ecosystems
  • Challenges and opportunities
  • What are the building blocks in creating an ecosystem

Special guest: Anna Ireby
Tech Lead at Stampen Media

Anna will join us to tell us about Stampens approach to first-party data and what priorities they made in creating their data setup.

About Martin

Martin has a long history of working with first-party data and media. He started his career at the local newspapers TTELA and Bohusläningen on the west coast of Sweden. He moved on to the business development unit of Stampen Media and became a product specialist at Mktmedia AB. After a management buyout he has now successfully created a unique first-party data platform in Samhub, that caters to publishers and media specifically.

4 fast facts about Martin:
  • 15 years experience in media and digital marketing
  • Service-minded & Positive
  • Initiated Swedens first 1st party data platform for media
  • Hidden superpower: +10 years experience as a bartender
Webinar: How to Use Data to Build a Media Ecosystem​

Thursday 8th of May at 12:00

Register for the webinar