This view is the view of a specific channel, a CMO/marketing manager/channel manager view if you will. The purpose of this view is to see what this channel delivers on a channel level perspective. From this view you can go down to the individual campaign level to see the specific campaign in the channel. Here you are able to set specific channel goals and see how well you are reaching those goals, you can see the aggregated channel metrics and what audience is coming to your website from this channel.

Is it easy to understand? Is something missing in this view? Is there anything you don’t understand?