Martin has a long history of working with first-party data and media. He started his career at the Swedish local newspapers TTELA and Bohusläningen on the west coast of Sweden. He moved on to the business development unit of Stampen Media and became a product specialist at Mktmedia AB, a development company owned by the majority of the Swedish morning press. After a management buyout he has now successfully created a unique first-party data platform in Samhub, that caters to publishers and media specifically.