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Create Ecosystems Like Google & Meta

Join this webinar to learn what the building blocks of Google and Metas ecosystems are and how you as a publisher or media can learn from their success.
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Learning from the best

Analyzing the success of Google and Meta, and looking at how traditional media operate, I have made a few findings that I want to share with you. 

I see that there are 3 building blocks that are critical to create a great advertising experience:

  1. Data – Relevant and valuable for advertisers
  2. Integration – Link media to advertiser, from ad impression to conversion
  3. Validation – Report back to the advertisers using the same data as they target with

Unfortunatley most media houses are lacking at least one, and sometimes all of these building blocks. This makes it hard to compete in the digital marketing space and sales suffer as a consequence.

Webinar: Media Ecosystems

In this webinar we talk about what the building blocks are, in detail. We hear from Sweden’s most innovative media house Stampen Media on their first party data strategies and what they see going forward.

We end the webinar with a hands on discussion on how media can mimic the advertising experience of the global giants and what they need to do so. 

Lastly we quickly go through what Samhub does and which building blocks you get through the Samhub for Media platform.

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