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  • TCF Framework

TCF Framework

Updated: 2024-06-12

Table of content

TCF Framework

As a member of IAB Sweden and with a background in the Swedish publishing industry, personal integrity and privacy has always been at the forefront of Samhubs mindset when delivering and building our services. 
Ranging from built-in “Privacy By Design” features that does not allow for us to store any personal information in cleartext, to cookie-free methods of delivering personalised experiences in publisher domains. 
We actively strive to maintain the highest privacy standards when handling, collecting and storing personal data as well as enabling stakeholders to be GDPR compliant. Samhub is registered with the Swedish data protection authority, Datainspektionen, and at all times strives to conform with their regulations. 
In addition to that, we work closely together with our customers to ensure that they are compliant when collecting and handling personal data. We actively provide assistance and guidance on how to achieve GDPR compliance, as well as providing advice on practical steps to take in order to ensure maximum safety for user information.
Furthermore, Samhub provides a secure platform with built-in features such as encryption at rest, two-factor authentication and certified secure services. This ensures that stored user data is protected from unauthorised access, and helps our customers to minimise the risk of any security breaches. 
We believe in a privacy-by-design approach and continuously work on developing and improving our products to ensure that customer information remains safe with us. Our team consists of experienced developers who are passionate about data security and privacy, and our policies are also regularly reviewed to ensure that they comply with all applicable laws.

Attestation of the TCF

TCF is one of our top priorities and we have taken various steps to stay compliant. We have implemented measures to ensure that user data is processed in accordance with the GDPR, as well as other international laws such as the California Consumer Privacy Act (CCPA). All customer data stored on Samhubs servers are protected by 256-bit encryption and securely transmitted via secure protocols such as HTTPS. We employ rigorous internal security practices to ensure the safety of all customer data and regularly conduct audits and tests to maintain our compliance with TCF.
We are committed to providing a safe and secure environment for our users, and that is why we have implemented the Transparency & Consent Framework (TCF). Through TCF, Samhub gives you control over your own data, allowing you to make informed decisions about what data is collected and how it is used. We also obtain your consent before any of your personal information is shared with third-parties for marketing purposes. 
We take data privacy very seriously at Samhub, and we are fully committed to ensuring that our customers’ data remains secure and protected. As part of this commitment, we have implemented the strictest industry standards for data protection and security. We use state-of-the-art encryption technologies to ensure this.
We also provide detailed documentation on our website about how we store and process customer data, so that you can make informed decisions about how your personal information is handled. Additionally, we regularly conduct audits and tests to validate our data protection measures and ensure that customer data is protected.
Finally, we will never sell or rent your personal information to any third-party companies without your explicit consent. We will also obtain your consent before any of your personal information is shared with third-parties for marketing purposes. If you have any questions about our privacy and security policies, please contact us directly.
As we are not in control of the domains that we process on behalf of our customers it is the publisher or advertisers that establish legal ground for the processing of data, but we require our customers to have a CMP in place or have active plans to implement such a platform in order for them to be eligeble for our services.
We also allow users to opt out from processing of their data through an opt out service provided by us. 

Contact information

Data Protection Officer

Martin Bergqvist – [email protected]

Digital Brain Nordic AB

Kungsportsaveneyen 21, 41136 Göteborg Sverige

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