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The analytics platform that give you answers

Start making confident marketing decisions with data-driven insights about your customers and marketing performance.

We help 500+ B2C marketing teams make confident decisions

Are you also struggling to understand what's working?

Before Samhub

From guesswork

After Samhub

To confident decisions

Understand your customers and your marketing, and how they align

Numbers alone won’t help you understand what’s working. Samhub connects your key metrics to audiences and makes them comparable to your customers. So that you know who you want to reach, and can measure where you reach them most effectively.

Identify and understand who your customers are

Get a complete understanding for your customers and how your should communicate with them. Understand your market potential and optimise your strategy based on data-driven insights.

Know which audiences you reach, engage and convert

Know how your marketing performs with cross-channel audience measurement that helps you understand where and how you reach your audience most effectively.

Everything you need to understand what's working

Samhub creates a unified view of your customers and website visitors that helps you understand which audiences you want to reach, and measure in which channels you reach them.

Customer Segmentation

Find your most valuable customer segments

Segment your customers using Mosaic™️ Lifestyles, the world’s leading consumer classification method, to understand which customer groups that are most valuable to your busieness.

Consumer Insights

Gain insights into their lifestyle and interests

Access hundreds of new insights about your customers lifestyle, behavior and preferences that can be used to optimize your marketing strategy, targeting, and personalization.

Audience Measurement

Measure audience reach in all your channels

Segment your website visitors with the same method as your customers to make them comparable. Ensure that you reach the right audiences and find your most effective channels.

Omnichannel Analytics

Keep track of all your metrics in one place

Create a holistic view of your marketing with automated data collection from all your channels and campaigns.

Boost your confidence with data-driven insights

Start making confident decisions with data-driven insights that are easy to act on.