- Monetization Suite
Use data everywhere it makes a difference
The Samhub Monetization Suite helps you distribute your audience data so that you can use it to drive higher CPM-levels and better advertiser relevance for your ad inventory. GDPR-safe and Privacy Mindful.
- Improve data accuracy
- Access 100+ audiences
- Distribute to all your channels
Built by publishers, for publishers
- The Samhub Monetization Suite
Monetize your data without the technical headache
Media buyers want precision and relevance in their campaign targeting. We give your IT-department, AdOps and Sales teams the tools to deliver it without the need of long and complex technical projects.
The Samhub Monetization Suite
Data is not about tech, data is about driving your media business. If you invest in data it should be usable everywhere it can make a difference for your bottomline.
Data and audience distribution
Investments in data needs to be capitalized on, in order to motivate the investment. Too often data gets stuck in a data warehouses which only a few have access to. This means lost revenue opportunities and a sub-optimized media business.
The Samhub Monetization Suite manages your data collection, data enrichment, audience segmentation and the audience distribution. This ensures that you are able to use the data everywhere it can make a difference for your sales and your CPM-levels. This brings your data to the frontline, where it is meant to be used.
Data and audience relevance
In order to use data effectively it needs to match audience demand, have enough reach to be able to deliver campaigns and be of high enough quality to make a difference for the advertisers.
Samhub automatically analyze and classify every article on your domain contextually. We use context to build interest audiences and we add both population and household data to create high quality audiences with reach. Audiences that are hyper relevant for advertisers: demographics, socio-economics, interest and context.
Data and audience sales
Monetize your data wherever you sell and increase CPM-levels. Seamlessly integrate your high-value audiences directly into your Adserver for Direct I/O campaigns, or set higher floor prices in your SSP for Programmatic Data Deals.
Monetize your first-party data across all your sales channels easily.
Direct I/O Campaigns
Programmatic Data Deals
Secure data sharing with Ad Network partners:
Programmatic first-party audiences
Data and audience security
In a time of uncertainty, where American global tech companies has been seen as the natural tech partners, is no longer a certainty. Media, especially trusted media, need to consider the risks of betting on American tech.
Samhub is based in Gothenburg – Sweden, created by Swedish media, for media. Samhub is built on a first-party data foundation, eliminating reliance on third-party tracking. We match advertiser data with your media data through sophisticated analysis of first-party signals. All user data is pseudonymized, ensuring enhanced security and privacy for your readers while delivering exact matches for your advertisers.
Privacy by design
EU-based company
GDPR-compliant
The tech is always included
Data is a must to drive revenues, the technology is just the base. That is why we include the complete Samhub data platform in all our Business Suites: Monetization Suite, Sales Suite and Engagement Suite. Don’t just collect data, make use of it.
- DMP - Data Management Platform
- CDP - Customer Data Platform
- Contextual Analysis & Targeting
- Data Enrichment - Population & Household data
- ID Graph & Management
- Single Script Integration
Do you want to know how you can monetize your data?
Schedule a call with our CEO Martin to explore how you can benefit from the Samhub Monetization Suite.
- The Samhub Platform
Data, check. But what more can you do with Samhub?
- Get Started Today
Don't let data complexity make you leave money on the table
Book a strategy call to map your current setup against the Samhub system and discover how to boost CPMs, increase subscription revenue and lower your tech costs.
