Samhub for Programmatic Teams

You can't win a CPM race. Win on audience quality instead.

Samhub collects, enriches and delivers your first-party audiences to every programmatic channel automatically, so buyers have a reason to pay more than floor price.

Pay-as-you-go. No long contracts.
SMonetization Suite/Audiences
Your media house
MONETIZATIONAudiencesDealsChannelsContextSharing
Audience activationOne taxonomy in every channel
Create deal
Audiences75 ready-made
AUDIENCETYPEREACHDELIVERED TO
Homeowners, detached housesSocio-demographic
Ad serverSSPDSP
Family oriented, good incomeSocio-demographic
Ad serverSSPDSP
SportsInterest
Ad serverSSPDSP
Real estateContextual
Ad serverSSPDSP
Ready-made audiences75
CPM uplift at Stampen Media+€1.33
Addressability at Stampen Media+300%
CUSTOMER RESULTSStampen Media
+€1.33CPM uplift
+300%addressability
10xmore ad sales with data
65%lower costs
The problem

Collecting data is easy. Turning it into CPM is not. If the data doesn't reach the bid, it doesn't lift the price.

01

Race to the bottom

Without verified audiences, your inventory looks like everyone else's, and buyers pay floor price.

02

Data that never reaches the bid

Audiences sit in one system while the money moves through another. If the data isn't in every channel, it doesn't lift your CPM.

03

Signal loss

Cookie restrictions and consent rules shrink the addressable share of your inventory every month.

Activation

Better data in every programmatic channel. No matter your tech setup, we push your audiences to the systems you already use.

01Audiences
02Context
03Enrichment
04Direct deals
05Buy side
06Sharing
01 / AUDIENCES

75 ready-made audiences

Socio-demographic, interest and contextual audiences on the IAB standard, ready to use from day one.

75 ready-made audiencesReady
Homeowners, detached housesSocio-demographic
Family oriented, good incomeSocio-demographic
SportsInterest
Real estateContextual
02 / CONTEXT

Contextual targeting

Every page view is classified on the IAB content taxonomy. Context can be delivered without consent, which extends your reach.

/sport/football/local-derby-report
IAB categorySports / Soccer
ContextualPopulation dataSocio-economic data
03 / ENRICHMENT

Population and Mosaic data

Income, housing, household and car ownership data that advertisers value and pay for.

EnrichmentMosaic
Income
Housing
Household
Car ownership
04 / DIRECT DEALS

Ad server and SSP

Push one unified audience taxonomy to your ad server and SSP for IO campaigns and data deals.

One unified audience taxonomy
Ad serverIO campaigns
SSPData deals
05 / BUY SIDE

Prebid and server to server

Expose your audiences to DSPs through Prebid or server to server, so buyers can find them and value them.

Buy sideDSPs
Prebidaudience IDsLive
Server to serveraudience IDsLive
Buyers can find and value your audiences
06 / SHARING

IDFREE audience sharing

Share audiences with ad networks in real time using only an audience ID. No cookies, no personal data, less GDPR risk.

IDFREE sharingReal time
Audience IDShared
Cookie informationNot shared
Personal dataNot shared
Customer storySame inventory. More of it addressable.
"At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely."
AI
Anna IrebyHead of Ad Tech & Operations, Stampen Media
+300% addressability +€1.33 CPM uplift
FAQ

Questions programmatic teams ask

Something else on your mind? Talk to our team.

Do we need to replace our ad stack?

No. Samhub feeds your existing ad server, SSPs and DSPs.

Is audience sharing GDPR-safe?

IDFREE exposes only an audience ID, never cookie information or personal data, and runs in real time.

How do we decide where to use the data?

We define your monetization strategy together with you: which channels, which audiences and which deals to start with.

Which of your channels still sell without data?

Book a demo and see how your audiences would reach every channel you sell through.

Samhub for Programmatic Teams

You can't win a CPM race. Win on audience quality instead.

Samhub collects, enriches and delivers your first-party audiences to every programmatic channel automatically, so buyers have a reason to pay more than floor price.

Pay-as-you-go. No long contracts.
SMonetization Suite/Audiences
Your media house
Audience activationOne taxonomy in every channel
Audiences75 ready-made
Homeowners, detached housesSocio-demographic
Family oriented, good incomeSocio-demographic
SportsInterest
Real estateContextual
CUSTOMER RESULTSStampen Media
+€1.33CPM uplift
+300%addressability
10xmore ad sales with data
65%lower costs
The problem

Collecting data is easy. Turning it into CPM is not. If the data doesn't reach the bid, it doesn't lift the price.

01

Race to the bottom

Without verified audiences, your inventory looks like everyone else's, and buyers pay floor price.

02

Data that never reaches the bid

Audiences sit in one system while the money moves through another. If the data isn't in every channel, it doesn't lift your CPM.

03

Signal loss

Cookie restrictions and consent rules shrink the addressable share of your inventory every month.

Activation

Better data in every programmatic channel. No matter your tech setup, we push your audiences to the systems you already use.

01 / AUDIENCES

75 ready-made audiences

Socio-demographic, interest and contextual audiences on the IAB standard, ready to use from day one.

75 ready-made audiencesReady
Homeowners, detached housesSocio-demographic
Family oriented, good incomeSocio-demographic
SportsInterest
Real estateContextual
02 / CONTEXT

Contextual targeting

Every page view is classified on the IAB content taxonomy. Context can be delivered without consent, which extends your reach.

/sport/football/local-derby-report
IAB categorySports / Soccer
ContextualPopulation dataSocio-economic data
03 / ENRICHMENT

Population and Mosaic data

Income, housing, household and car ownership data that advertisers value and pay for.

EnrichmentMosaic
Income
Housing
Household
Car ownership
04 / DIRECT DEALS

Ad server and SSP

Push one unified audience taxonomy to your ad server and SSP for IO campaigns and data deals.

One unified audience taxonomy
Ad serverIO campaigns
SSPData deals
05 / BUY SIDE

Prebid and server to server

Expose your audiences to DSPs through Prebid or server to server, so buyers can find them and value them.

Buy sideDSPs
Prebidaudience IDsLive
Server to serveraudience IDsLive
Buyers can find and value your audiences
06 / SHARING

IDFREE audience sharing

Share audiences with ad networks in real time using only an audience ID. No cookies, no personal data, less GDPR risk.

IDFREE sharingReal time
Audience IDShared
Cookie informationNot shared
Personal dataNot shared
Customer storySame inventory. More of it addressable.
"At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely."
AI
Anna IrebyHead of Ad Tech & Operations, Stampen Media
FAQ

Questions programmatic teams ask

Do we need to replace our ad stack?

No. Samhub feeds your existing ad server, SSPs and DSPs.

Is audience sharing GDPR-safe?

IDFREE exposes only an audience ID, never cookie information or personal data, and runs in real time.

How do we decide where to use the data?

We define your monetization strategy together with you: which channels, which audiences and which deals to start with.

Which of your channels still sell without data?

Book a demo and see how your audiences would reach every channel you sell through.

Book a programmatic demo
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