Data Suite

Replace the Frankenstack.
Keep all your data.

DMP, CDP, contextual analysis, data enrichment and ID graph in one EU-based platform. One script, one contract and audiences ready for every channel you sell through.

Made for

CTOs
Developers
Data analysts
Ad operations
One scriptEvery domain and app
16 providers replaced by one platform
data.yourmediahouse.com
DATA SUITE
Overview
Audiences
Reader profiles
Context
Enrichment
Exports
Script liveOn every domain and app
Your media houseData overview
Build audience
Reader profiles1.24Munified across sites
Signals today3.8M
Audiences75ready to activate
Live exports6
One reader profileID 8F3A…21
DevicesApp and web
ContextLocal sport, Motor
HouseholdFamily, detached house
StatusLogged in, subscriber
Live exportsUpdated in real time
PubMaticID-free
MagniteID-free
LivewrappedID-free
AdformID-free
BidTheatreID-free
AudiencesReady to activate
Ready-made audiences75
Custom audiences12
AllDemographicSocio-economicInterestContext
Families with kidsSocio-economic412k
Motor interestInterest238k
Context: FootballContext191k
HomeownersSocio-economic356k
Age 50+Demographic488k
Customer results
Stampen Media
+300%

addressability

+€1.33

CPM uplift

10x

more ad sales with data

65%

lower costs

The problem

16 providers. Or one. The integration tax ends here.

A typical media data setup is stitched together from 16 providers, each with its own contract, invoice and integration. 8 out of 10 data projects fail, and 10 out of 10 cost more than budgeted.

A typical media data stack16
DMPCDPID graphConsentContextual!Tag managerAnalyticsData warehouseAudience vendorEnrichmentSSP dataReportingPlanning toolPaywall dataPersonalisationBI
16contracts16invoices16integrations
Data copied between tools that do not talk to each other.
SamhubData Suite1
Data Management Platform
Customer Data Platform
Contextual analysis
Population and household enrichment
ID management and ID graph
One script, one contract, one team to call.
How it works

From page view to revenue. Automatically.

Every signal moves through the same four steps, with no data copied between tools.

01

Collect

One script on every domain and app picks up every page view and reader signal, logged in or not.

02

Unify

Signals from all your sites, apps and logins become one profile per reader, matched by the ID graph.

03

Enrich

Context, interest and population data add the socio-economic detail advertisers ask for.

04

Activate

75 ready-made audiences go to your SSPs, ad server, DSPs and your own site, ID-free.

FROMNews sitesAppsLogins and subscriptionsPaywall
TOProgrammaticDirect salesFront pageSubscriptions
The platform

Five components. One data platform.

01 · Data Management Platform

Turn traffic into audiences advertisers buy.

Collect data from every page view and segment it into audiences for programmatic, direct sales and your own site. 75 audiences are ready from day one, and you can add your own data points.

AudiencesReady to activate
Ready-made audiences75
Custom audiences12
AllDemographicSocio-economicInterestContext
Families with kidsSocio-economic412k
Motor interestInterest238k
Context: FootballContext191k
HomeownersSocio-economic356k
Age 50+Demographic488k
Customer Data PlatformLogged-in readers
Subscriber 24817Synced across 4 sites and the app
LoginVerified, email
SubscriptionActive, digital
HouseholdFamily, 2 children
ConsentAd targeting: yes
ExportHashed to Meta, Google
Full opt-out support, privacy by design
02 · Customer Data Platform

Know your subscribers and logged-in readers.

Connect your most valuable readers across sites and apps. Verified profiles are enriched with household data and synced as audiences, with hashed exports and full opt-out support.

03 · Contextual analysis

Turn your content into data.

Every article is tagged with categories, topics and entities, so you can target on context and build interest audiences from what readers actually read. Configured for your paywall and content structure.

Contextual analysisTagging live
gp.se / sport / fotbollDerby night ends in a late winner
IAB content categories
SportsSoccerLocal news
Entities
IFK GöteborgGamla UlleviGöteborg
Supported languages17
TaxonomiesIAB, IPTC
Population and household dataAnonymous and identified
Household income, high34%
Detached house52%
Families with kids41%
Car owners63%
Mosaic lifestylesshare of readers
SwedenNorwayDenmarkFinland
04 · Population and household enrichment

Give advertisers the targeting they ask for.

Add income, housing, family composition, car ownership and Mosaic lifestyles to both anonymous and identified readers. Included automatically in the DMP and CDP.

05 · ID management and ID graph

Stay addressable across all your domains.

Samhub is ID agnostic and works with the IDs you already have. The Samhub Network ID and ID graph connect readers across your domains, so more of your traffic can be sold with data.

ID graphNetwork ID across your domains
gp.seSport appLocal siteE-paperLoginPartner siteSamhub ID8F3A…21
Addressability+300%Stampen Media
ID setupAgnostic
Privacy and integration

One script to install. Built in the EU, private by design.

Your developers add one script and Samhub handles the rest: collection, consent, enrichment and exports. No new vendors to integrate when you add a channel.

<!-- One script on every domain and app -->
<script src="…/samhub.js" async></script>
Samhub Tag ManagerUser APIServer-to-server exportsPrebidDSP integrations

Built and hosted in the EU

Your data stays in the EU, on infrastructure built for European media.

Privacy by design

ID and consent management are part of the platform, with full opt-out support.

ID-free audience sharing

Audiences leave your platform without personal data attached.

Runs alongside or replaces

Start next to your current setup, or replace it when you are ready.

Customer story
“At Stampen we see that we need
to connect closer to our advertisers. With Samhub, we can do it easily and securely.”
Anna Ireby

Head of Ad Tech & Operations, Stampen Media

+300% addressability+€1.33 CPM uplift10x more ad sales with data
Anna Ireby, Head of Ad Tech & Operations, Stampen Media
FAQ

Questions from tech and data teams

Something else on your mind? Talk to our team.

Yes. The Data Suite can run next to your existing DMP, CDP or tag setup, or replace it.

Add one script on every domain and app. Collection, consent, enrichment and exports are handled in the platform.

No. The DMP, contextual analysis and enrichment work for anonymous readers. The CDP adds more value when you have logins and subscribers.

In the EU. Samhub is built and hosted in the EU with privacy by design, and audiences are shared ID-free.

The Data Suite is included in every plan. You pay for activating your data and audiences, at a CPM price. See the pricing page for details.

Stop paying
the integration tax.

In 30 minutes we compare your current data setup with Samhub and show what you could replace, what it would cost and what your data could earn.

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