Every search is a signal. How Hitta.se turned intent and B2B data into audiences.
Hitta.se knows what people search for and which businesses they run. With low addressability, it couldn’t sell any of it. Samhub turned that unique first-party data into intent and B2B audiences advertisers ask for.
Valuable data, but nothing to sell.
Hitta.se combines local search services with advertising. Low addressability meant it struggled to deliver targeted campaigns it had already sold, and the sales team grew hesitant to sell them at all. Its own search intent data, and the B2B audiences advertisers kept asking for, stayed out of reach.
Hitta.se had used other data providers before. It chose Samhub because it needed more than enrichment:
Search behaviour and verified users, in one place.
Hitta.se connected its search data and logged-in user data to Samhub. On-site behaviour is tracked, and logged-in business users are matched to verified company information, only for users who have consented. On top of the standard programmatic taxonomy, Hitta.se now sells its own intent and B2B audiences, also through the Adform DSP.
Custom data in, three sales channels out.
From hesitant sales to audiences nobody else has.
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What data do you have that nobody else does? That's your premium audience.
Built by media, not just for media. Six Swedish media houses built Samhub because no platform understood their business. There’s a difference.
