16 websites, one script. How Stampen Media replaced the Frankenstack.
Stampen Media sat on years of valuable first-party data, but had no cost-effective way to use it. Instead of building a data stack of its own, it moved everything to one platform built for media.
Build it in-house, or buy the Frankenstack?
Stampen Media had the data. What it lacked was infrastructure to manage and monetize it. Building that in-house looked costly and complex, and Stampen had watched other media houses try and fail. Buying separate tools for every job would mean a Frankenstack of contracts and integrations.
Stampen set five goals for whatever came next:
One connected platform for all first-party data.
Samhub took over the whole job: collecting, enriching, packaging and delivering Stampen’s first-party data. No separate projects to connect a CDP to a DMP, contextual analysis or login. And when Stampen changed other parts of its tech stack, the platform adapted with it.
From one script to four sales channels.
“At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely.”
Same audience. Same editorial product. Different infrastructure.
More customer stories
How many providers are in your data setup today? Stampen went from four to one.
Built by media, not just for media. Six Swedish media houses built Samhub because no platform understood their business. There’s a difference.
