From seller to advisor. How Stampen Media made campaign reports its sales argument.
Advertisers wanted to know who they reached. Stampen’s reports could only tell them how many. Samhub turned reporting into an automated, branded product built on Stampen’s own first-party data.
Reports that counted clicks, not people.
Reporting was Stampen’s growth gap. Advertisers wanted richer insight than basic demographics, and the sales team had little more to give them. Every campaign was tagged by hand: slow, error-prone and expensive in AdOps hours.
Stampen set four goals:
Reporting that runs itself, in Stampen's own brand.
Samhub automated the whole flow, from tagging to the finished report. Sales open campaign data without leaving their booking system, and advertisers get a report that shows who they actually reached. The sales conversation moves from impressions to audiences.
Manual tagging per campaign
15 panelists per campaign
Basic demographics only
Automatic tagging in Adform
1,536 panelists per campaign
50+ data points per report
Four parts, one report.
“When we started this project we had a ‘dream vision’ of how it would look, and the outcome has been better than we hoped for.”
Sales walk in as advisors, with proof in hand.
More customer stories
Could you prove your last campaign worked? Not delivered. Worked.
Built by media, not just for media. Six Swedish media houses built Samhub because no platform understood their business. There’s a difference.
