Turn occasional readers
into loyal subscribers.
Understand who reads what, personalize what every reader sees, and know who is about to subscribe or leave. Built on the same first-party data you already use to sell ads.
Made for
who reads, watches and listens to what
what every reader sees
occasional visitors into subscribers
subscribers before they churn
Easy to attract. Hard to keep.
Your journalism reaches more people than ever. Turning those visits into loyal readers and paying subscribers depends on showing the right content to the right person at the right time.
The same front page for everyone
A loyal subscriber and a first-time visitor see the same articles in the same order. Neither gets what they came for.
Readers leave before they subscribe
Most visitors read a few articles and disappear. Without knowing who they are, you cannot give them a reason to come back.
Churn is spotted too late
You find out a subscriber was unhappy when the cancellation arrives, not while there is still time to win them back.
From page view to subscriber. Automatically.
Four steps from your first-party data to a more relevant experience for every reader.
Collect and enrich
The Data Suite collects every page view and adds context, interest and population data to each reader profile.
Understand
Media Analytics shows who reads what, and which topics turn occasional visitors into loyal readers.
Personalize
The Personalization API sends reader data to your CMS, so front pages, feeds and offers match each reader.
Convert and keep
Subscription offers reach the readers most likely to buy, and churn models flag subscribers at risk.
Four components. One reader journey.
Know who reads what, and why.
Combine on-site behaviour with enriched reader profiles to describe your audience by what drives their engagement. See who reads, watches and listens to what, across all your brands.
- Reader profiles enriched with population data
- Engagement by topic, format and section
- Occasional, loyal and subscribing readers side by side
Your data, in your CMS.
Expose Samhub reader data to your CMS and build personalization into the products you already have. Context, interest, population and login data in one setup, so you do not pay twice for the same technology.
- Reader segments available in real time
- Works with the CMS and front page you use today
- One data setup for ads and for editorial
The right offer. At the right moment.
Show subscription offers to the readers who are most likely to buy, with a widget tailored to each reader. Data models flag subscribers at risk, so re-engagement starts before they cancel.
- Offers based on what each reader actually reads
- Churn risk flagged per subscriber
- Trigger re-engagement flows automatically
Show every reader why they should stay.
Build a tailored feed for every visitor that shows the value of your journalism. More relevant articles mean more page views, more loyal readers and more ad inventory to sell.
- A feed that updates as the reader reads
- Recommendations from topics and context
- More page views and more inventory
Built on the Data Suite. No extra tools to buy.
The Data Suite comes with every Samhub suite. The data you use for personalization is the same data you use to sell ads, so you never pay twice for the same technology.
Data SuiteAlways includedNo. The Personalization API sends reader data to the CMS and front page you already use.
No. Editors decide what is published and where. Personalization works inside the modules and feeds you choose.
Your own first-party data: page views, context, interests and logins, enriched with population data. It is the same data the Data Suite collects for advertising.
Yes. Data models flag subscribers who are at risk, so you can start re-engagement campaigns before they cancel.
Yes. The Data Suite is included in every Samhub suite, so collection, consent, enrichment and the ID graph come with the Engagement Suite.
Engagement, check.
What else can your data do?
Data Suite
Less complexity, cost and integration work. One script, one data platform.
Monetization Suite
Turn your readers into audiences advertisers pay more for, in every channel.
Sales Suite
Sell more and prove the impact of every campaign, on your own audience data.
Grow subscriptions.
Keep your readers.
In 30 minutes we look at your traffic, your logins and your subscription funnel, and show where personalization could make the biggest difference.
