- For Publishers and Media
Win back what is yours by owning your audience
Samhub is the complete media monetization platform that help publishers take back audience ownership and advertiser relationships from Global Media.
We make it easy to activate all your data to drive new revenue, and ensure that it is simple and safe to use in your all aspects of your business.
- EU-based & GDPR safe
- Built by Media for Media
- Pay-As-You-Go
Samhub was founded by six Swedish local media houses, now we serve all of Media.
The challenge
Publishers are competing with global media platforms for advertiser budgets and reader attention. But between you and your customers is the Agency Wall, created by agencies as the middle man, slashing your margins.
But the first-party data that fuels ad targeting and personalises content experiences is often built with a “Franken-stack”, making it complicated and costly to collect, process and activate your data.
Without it, publishers lose their relationship with both advertisers and subscribers to Global Media, hiding behind the “Agency Wall”, and your journalistic mission becomes impossible to finance.
That is why we reinvented how a data platform works and what it does for publishers – so that media data becomes easy, useful and profitable, without the Integration Tax of multiple systems.
With a business model that fits media – Pay As You Grow.
Martin Bergqvist, CEO & Founder
We collect, process, and activate all your data, so you can improve engagement and ad targeting to build more profitable relationships with subscribers and advertisers
A complete media platform
A complete, modern data setup from a single provider. Tailored for media.
Ready for monetization
Use all your data in all your sales channels. Simple, fast and ready to use.
A business model made for media
Pay-As-You-Go and Pay-As-You Grow, we win when you win.
Platform Overview
- This is Samhub
The complete data platform for targeting and personalization
Samhub makes it easy to collect, enrich and activate your first-party data across all your monetization channels. We make data simple and useful for publishers.
- Data Platform
Replace the Frankenstack. Reduce the Integration Tax.
Your DMP, CDP, contextual analysis and ID graph in one GDPR-native platform, installed with a single script. Your data stops being an infrastructure cost and starts earning revenue. Built in Sweden.
- GDPR-native, built and hosted in the EU
- DMP, CDP, Contextual Analysis & ID Graph included
- One script. Low maintenance
- From Data to Revenue
Bridge the gap between your traffic and advertiser demand
Samhub turns your readers into engaged audiences that advertisers are willing to pay for, and helps your sales team prove the impact of every impression.
- Sales Suite
Walk in with proof. Walk out with the budget.
Give your sales team the audience insights, market insights and campaign reporting to prove your audience’s value themselves, instead of letting the agency take the credit and the margin.
- Give sales reps the confidence to talk data
- Prove the impact of campaigns run on your media
- Build stronger relationships through advertiser integration
- Monetization Suite
Turn readers into sellable audiences that advertisers want to target, everywhere
Match Global Media’s data standards, with local audiences they can’t reach. Samhub analyses your traffic and enriches it into high-value audiences you can sell in every channel.
- Enrich your data to improve accuracy
- Access 100+ audiences with high demand
- Distribute your audience to all monetization channels
“At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely.”
Anna Ireby
Head of Ad Tech & Operations
- Engagement Suite
Convert occasional readers into loyal subscribers that increase your ad inventory
Stop letting traffic slip away. By delivering personalized content that resonates with individual interests, Samhub automatically deepens reader loyalty, increases subscription sales and scales your sellable impressions across every page.
- Give every visitor a personalized experience
- Serve the right content at the right time, every time
- Turn occasional visits into paid subscriptions
- Integrations
Samhub works on its own, or with your stack
Samhub is modular: run it as your complete monetization platform, or connect it to the tools you already use.
- Get Started Today
Find the revenues you are missing out on
Book a strategy call. We’ll map your current setup against Samhub and show you where revenue is leaking: CPMs, subscriptions and tech costs. And you pay when you make money, because we only win when you win.
