The Media Monetization Platform

Take back audience ownership from global media

Samhub collects, unifies and activates your first-party data in one EU-based platform. Sell more ads, raise your CPMs and grow subscriptions, without the cost of a Frankenstack.

Samhub
Data SuiteCollect and unify
75ready-made audiences
Monetization SuiteActivate everywhere
+€1.33CPM uplift
Engagement SuiteGrow subscriptions
1:1personal front pages
Sales SuiteWin direct deals
10xmore ad sales
Samhub
Data SuiteCollect and unify
75ready-made audiences
Monetization SuiteActivate everywhere
+€1.33CPM uplift
Engagement SuiteGrow subscriptions
1:1personal front pages
Sales SuiteWin direct deals
10xmore ad sales
Data Suite75ready-made audiences
Monetization Suite+€1.33CPM uplift
Engagement Suite1:1personal front pages
Sales Suite10xmore ad sales
Trusted by media houses and marketplaces across the Nordics
Stampen MediaGöteborgs-PostenJP/Politikens HusMediekompanietErna MediaTraderaStampen MediaGöteborgs-PostenJP/Politikens HusMediekompanietErna MediaTradera
The problem

You're competing with global media for advertiser budgets and reader attention.

The Agency Wall

Agencies and global platforms own the advertiser relationship and the budgets. Local and national media gets what is left.

The Frankenstack

A typical media data setup uses 16 providers. Every one adds cost, signal loss, additional contracts and another integration to maintain.

The Integration Tax

Your engineers spend their time connecting vendors instead of building product. The data never reaches revenue and business use.

Why media data projects stall

The cost of building it yourself

8/10

out of 10 data projects fail

9/10

out of 10 take longer than planned

10/10

out of 10 cost more than budgeted

The solution

We collect, process and activate all your data,
so you can improve engagement and ad targeting
to build more profitable relationships with
subscribers and advertisers.

A typical media data stack16
DMPCDPID graphConsentContextual!Tag managerAnalyticsData warehouseAudience vendorEnrichmentSSP dataReportingPlanning toolPaywall dataPersonalisationBI
16contracts16invoices16integrations
Data copied between tools that do not talk to each other.
Samhub1
Data Suite
Monetization Suite
Sales Suite
Engagement Suite
1script
1contract
One provider for the whole data stack. Pay-as-you-go.
The foundation
Data Suite
1 script

Replace the Frankenstack.

DMP, CDP, contextual analysis and ID graph in one GDPR-native platform, installed with a single script.

Ad revenue
Monetization Suite
+€1.33 CPM

Audiences advertisers want, everywhere.

Turn your traffic into addressable enriched audiences and deliver them to every channel you sell through.

Direct sales
Sales Suite
10x ad sales

Walk in with the proof. Walk out with the budget.

Market data, campaign planning and reports that give your sales team the arguments that reclaims the advertiser relationship from agencies.

Reader revenue
Engagement Suite
More subscribers

Turn occasional readers into subscribers.

Understand who reads what and personalize what every visitor sees, serve the right content at the right time and grow paid subscriptions.

Data Suite

The complete data platform. One provider for all your data.

Samhub replaces the DMP, CDP, contextual tool and ID graph with one platform. One script, one contract and one team to call.

Collect with one script

One script on every domain and app collects every reader signal, logged in or not.

Use both anonymous and identified user data

Every signal is unified into one profile per reader, whether they are logged in or not.

Activate 75 audiences from day one

Ready-made audiences for programmatic, direct sales and your own site.

01CollectOne script, every domain
02ProcessOne profile per reader
03Activate75 audiences ready
app.samhub.io/audiences
AUDIENCES · 75 READY
Sports fansInterest
HomeownersSocio-economic
Car buyers, in marketIntent
Parents of young childrenLife stage
High income householdsSocio-economic
ID GRAPHOne profile per reader, across every domain
1 scripton every domain
01CollectOne script, every domain
02ProcessOne profile per reader
03Activate75 audiences ready
app.samhub.io/audiences
AUDIENCES · 75 READY
Sports fansInterest
HomeownersSocio-economic
Car buyers, in marketIntent
Parents of young childrenLife stage
High income householdsSocio-economic
1 scripton every domain
app.samhub.io/market
Market AnalysisStorgatan 12, within 5 km
Plan campaign
Population 36 602Households 21 429
Campaign reportDelivered
Reach23 028
CTR0.84%
AI summaryReach beat the plan. Homeowners 50+ over-performed
app.samhub.io/market
Market AnalysisStorgatan 12, within 5 km
Plan campaign
Population 36 602Households 21 429
Campaign reportDelivered
Reach23 028
CTR0.84%
AI summaryReach beat the plan. Homeowners 50+ over-performed
Sales Suite

Close more deals. Build relationships that last.

Give your sales team data that is easy to understand and easy to explain. Advertisers come back to the partner who makes them smarter.

Market insight any rep can explain

Show the advertiser their market and audience, ready before the first meeting.

Build a campaign plan you know you can deliver on

Campaign plans and forecasts based on your real audience and inventory.

Reports that win the next campaign

Automated reports with an AI summary, and validation that proves who you reached.

Monetization Suite

Audiences advertisers want. In every channel you sell through.

Turn visitors into high-value audiences and share them with your SSPs, ad networks and sales partners, Prebid & AI Agents, ad server and direct campaigns. ID-free distribution keeps it privacy-safe.

Enriched audiences in high demand

Interest, intent, life stage and socio-economic segments buyers look for.

Prebid, server-to-server and direct deals

Audiences reach every SSP and deal type without extra work.

ID-free real-time audience sharing

No personal data is exposed when audiences leave your platform.

app.samhub.io/distribution
PubMatic
Magnite
Adform
Livewrapped
BidTheatre
app.samhub.io/distribution
PubMatic
Magnite
Adform
Livewrapped
BidTheatre
Good morning, Anna
For youLocalSports
For youWhat the election means for your area
You read SportsThe derby that decided the season
Near youNew tram line opens next spring
For youWhat the election means for your area
Unlock all local newsOffer shown when the timing is rightSubscribe
READER JOURNEY
Visitors
Returning readers
Registered
Subscribers
Likely to subscribeShow the offer now
Good morning, Anna
For youLocalSports
For youWhat the election means for your area
You read SportsThe derby that decided the season
Near youNew tram line opens next spring
For youWhat the election means for your area
Unlock all local newsOffer shown when the timing is rightSubscribe
READER JOURNEY
Visitors
Returning readers
Registered
Subscribers
Likely to subscribeShow the offer now
Engagement Suite

Turn occasional readers into loyal subscribers.

Understand who reads what and personalise what every visitor sees and show the offer when a reader is ready. Built on the same first-party data that powers your ad revenue.

A personal front page for every reader

Every visitor sees the stories most relevant to them.

The right content at the right time

Recommendations that follow each reader across your sites.

Offers timed to subscription readiness

Show the paywall offer when a reader is most likely to convert.

Customer story
“At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely.”
Anna Ireby

Head of Ad Tech & Operations, Stampen Media

+€1.33 CPM uplift10x more ad sales with data
Anna Ireby, Head of Ad Tech & Operations, Stampen Media
Next step

How much of your audience data earns money today?

In 30 minutes we map where your revenue could come from: programmatic, direct sales and subscriptions. No obligation.

Pay-as-you-go. No long contracts.

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