Monetization Suite

Your audience data,
in every channel you sell.

Enriched first-party audiences delivered to your ad server, SSPs, DSPs and ad network partners, ID-free. Raise your CPMs in programmatic and win more direct deals.

Book a demo
See how it works

Made for

Programmatic
AdOps
Sales leaders
CEOs
Data deal liveCar buyers, higher floor
Stampen Media: +€1.33 CPM with data
monetize.yourmediahouse.com
MONETIZATION SUITE
Overview
Audiences
IO campaigns
Data deals
Programmatic
Ad networks
SharingID-free
Your media houseMonetization overview
Create data deal
Audiences live75in every channel
Channels6
Data deals14active this month
Sold with data38%of impressions
Average CPMWith audience dataWithout
Week 1Week 12
Audiences outReal time
Car buyers
Families with kids
Context: Football
Homeowners
Age 50+
Programmatic data dealLive
Deal IDSH-CAR-0412
AudienceCar buyers
Deal typePrivate marketplace
Open auction floor€1.80
Data deal floor€3.20with audience data
Available in
PubMaticMagniteLivewrapped
Customer results
Stampen Media
+€1.33

CPM uplift

+300%

addressability

10x

more ad sales with data

65%

lower costs

The challenge

Easy to collect. Hard to turn into revenue.

Unless your data is used in every revenue channel, you miss the higher CPMs and the new deals it could bring. Your programmatic and AdOps teams need it ready in every system.

The same impressionILLUSTRATIVE
Sold without audience dataOpen auction, price only
CPM
Sold with Samhub audiencesData deal or targeted IO
CPM + data
+€1.33CPM uplift at Stampen Media

Data seen as a cost

Collecting data is easy. When it never reaches the sales floor, it shows up as a cost instead of an investment.

Stuck in one system

Audiences that live in one tool never reach the ad server, the SSPs or the buyers who would pay more for them.

Sold on price

Without audience data, your impressions compete on CPM alone, and global platforms set the price.

How it works

From audience to revenue. Automatically.

Four steps from your first-party data to a higher price for every impression.

01

Collect and enrich

The Data Suite collects every page view and adds context, interest and population data.

02

Build audiences

75 ready-made audiences and your own custom audiences, kept up to date automatically.

03

Plan your strategy

We define your monetization strategy together: where your data should be exposed and used.

04

Distribute and sell

Audiences go to every platform you sell through, so you can command higher CPMs and close more deals.

FROMNews sitesAppsLogins and subscriptionsPaywall
TOAd serverSSPsDSPsAd networks
The channels

Four channels. One audience catalogue.

01 · Direct IO campaigns

Make your own campaigns work harder.

Use high-value audiences in the campaigns you sell directly. Samhub pushes them to whatever system you run IO campaigns in, server-to-server or in real time.

  • Audiences in your ad server, SSP or DSP
  • Based on your first-party IDs and data
  • More effect for the advertiser, more value per impression
Direct IO campaignOn track
Line itemCar dealer, spring campaign
Audience targeting
Families with kidsMotor interestRegion: Västra Götaland
Delivery72%
Booked impressions850,000
Delivered612,400
Pushed toAd server, server-to-server
Programmatic data dealLive
Deal IDSH-CAR-0412
AudienceCar buyers
Deal typePrivate marketplace
Open auction floor€1.80
Data deal floor€3.20with audience data
Available in
PubMaticMagniteLivewrapped
02 · Programmatic data deals

Set a higher floor. Back it with data.

Package audiences into private marketplace deals with higher floor prices. One audience catalogue across all your direct and programmatic inventory.

  • Data deals in the SSPs you already use
  • Higher floors for audience inventory
  • One taxonomy across all your inventory
03 · Prebid and DSPs

Put your audiences in every bid.

Expose first-party audiences to the buy side through Prebid or server-to-server, and as curated audiences in DSPs. Buyers bid on audience quality, not only on price.

  • Prebid integration, real-time and ID-free
  • Curated first-party audiences in DSPs
  • IAB standard taxonomies buyers recognise
Prebid and DSPsCurated first-party audiences
// bid request, ID-free
"user": { "data": [{
  "name": "samhub",
  "segment": [ "IAB-1.1: 470", "IAB-3.1: 483" ]
}] }
Bids received
Bid with audience data€3.10
Bid with audience data€2.85
Bid without data€1.70
ID-free data sharingReal time
Network partner Aaud_1042
Network partner Baud_1042
Regional ad networkaud_2210
Audience IDShared
Cookie IDNever shared
Personal dataNever shared
04 · Ad network data sharing

Share audiences. Not personal data.

Share audiences with your ad network partners without exposing cookie IDs or personal information. Only an audience ID leaves your platform, in real time.

  • Only the audience ID is shared
  • No cookie IDs, no personal data
  • Lower GDPR risk for you and your partners
Safe by design

Monetize your data. Without the privacy risk.

Samhub is built on first-party data and shares audiences ID-free, so your data earns more without leaving your control.

CONNECTED TO THE PLATFORMS YOU USE
PubMatic
Magnite
Livewrapped
Adform
BidTheatre
Google Ads

Never stored in clear text

Reader data is pseudonymised and stored with privacy by design.

ID-free distribution

Audiences leave your platform without cookie IDs or personal data.

First-party data only

Built on your own data, not on third-party tracking.

EU-based

No data needs to leave the EU. Samhub is based in Gothenburg, Sweden.

Customer story
“At Stampen we see that we need
to connect closer to our advertisers. With Samhub, we can do it easily and securely.”
Anna Ireby

Head of Ad Tech & Operations, Stampen Media

+€1.33 CPM uplift10x more ad sales with data
Anna Ireby, Head of Ad Tech & Operations, Stampen Media
FAQ

Questions from programmatic and AdOps

Something else on your mind? Talk to our team.

No. Samhub pushes audiences to the systems you already use, server-to-server or in real time ID-free.

Ad servers, SSPs, DSPs and ad network partners, through Prebid, server-to-server or as curated audiences.

Only an audience ID leaves your platform. No cookie IDs and no personal data are shared, which lowers the GDPR risk for you and your partners.

Yes. The same audiences work in your own IO campaigns and data deals, and the Sales Suite helps your team sell them.

You pay a CPM price when you use Samhub audiences to target ads, with volume discounts at higher volumes. The Data Suite is always included. See the pricing page for details.

The platform

Ad revenue, check.
What else can your data do?

Data Suite

Less complexity, cost and integration work. One script, one data platform.

Explore the Data Suite →

Sales Suite

Sell more and prove the impact of every campaign, on your own audience data.

Explore the Sales Suite →

Engagement Suite

Turn occasional readers into loyal subscribers with personal experiences.

Explore the Engagement Suite →

Don't leave money
on the table.

In 30 minutes we look at your traffic, your channels and your current CPMs, and show where your audience data could raise the price.

Book a demo
See pricing
  • Platform
  • Solutions
    LEADERSHIPCEO and CFOMake your data earn money instead of costing it.CTO and DevelopersOne script, one data layer, one provider.
    AD SALESSales ManagersWin back the advertisers the agencies took.Sales RepsStop selling ad space. Start selling outcomes.
    AD OPERATIONSProgrammaticWin on audience quality, not on CPM.AdOpsReady-to-use audiences and reports that build themselves.
    Pay-as-you-go. No long contracts.Explore the platform
    Samhub for Sales Managers

    Win back the advertisers the agencies took from you.

    STAMPEN MEDIA
    10xmore ad sales with data
    See the Sales Managers page
  • Resources
    How Stampen increased addressability by 300% using Samhub
  • Pricing
  • Contact
Book a demo