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Introducing: First-party Lookalike Audiences

Samhub's First-party Lookalikes is a privacy-friendly targeting method that allows you to effectively target and reach people similar to your best customers. Available in all our Samhub plans.
First-party lookalike audience
What if you could create lookalikes based on your best customers? What if you could deeply understand what makes them lookalikes? What if you could use those lookalikes in your marketing across hundreds of websites?

Introducing: Samhub First-party Lookalikes

With Samhub First-party Lookalikes you can connect your web site visitors to hundreds of media websites and match your visitors, visits and conversions to online media visitors. Use them to match your first-party data and visitors to secure and consented first-party audiences across programmatic platforms and media sites.

Leverage Your First-Party Data

Create lookalikes based on your own web traffic or customer data, ensuring relevancy and accuracy.

Transparent, No Black Box Approach

We provide clear insights into how each lookalike audience is created, giving you confidence and control.

Flexible Use Across Platforms

Activate your audience directly on programmatic platforms yourself, work through your agency, or let Samhub handle the whole process for you.

Is Samhub Lookalikes Right for You?

Samhub Lookalikes is for modern marketers and businesses looking to stay ahead of the competition by using precise, data-driven targeting without sacrificing transparency or customer trust. Here’s how you know it’s the perfect fit:

– You want to simplify your digital marketing and work with lookalikes outside Meta and Google

– You want to use secure, non-intrusive targeting based on consent

– You have a need to work in a way that saves time and is easy to use

– You want transparency and understand how the lookalikes are created

How to Get Started with Samhub Lookalikes:

Getting started with Samhub Lookalikes is easy, whether you prefer to manage campaigns independently, work through your agency, or have everything fully managed by Samhub. Here’s a breakdown of the options to help you choose the best fit for your team:

Do it yourself (DIY)

If you want to have full control over your marketing efforts, our DIY option is perfect. Start by selecting your preferred programmatic platform from our supported options, including Samhub, Bidtheatre, Adform, and Google Display Network.

Our team will set up lookalike deals on the platform of your choice, allowing you to integrate and deploy audience segments seamlessly. With this approach, you’ll have the flexibility to adjust and optimize in real-time, making it ideal for hands-on marketers who want full control of their marketing.

Fully Managed by Samhub

Looking for a hands-off approach that saves time and maximizes efficiency? Choose our marketing plans, where Samhub takes care of everything. From setting up lookalike audiences to monitoring and optimizing campaigns, we’ll handle all aspects of your marketing campaign.

This service is ideal for teams who want to tap into Samhub’s expertise, freeing up your time to focus on broader business goals. We’ll ensure that every campaign is optimized to drive results, with regular reporting and insights to keep you informed of progress.

Through Your Agency

If you work closely with a digital marketing agency, Samhub Lookalikes can be effortlessly integrated into their existing workflow. Simply have your agency connect with us, and we’ll coordinate the setup to create lookalike deals on your agency’s preferred platform.

This option is a great choice if you want to leverage your agency’s expertise while ensuring they have access to Samhub’s advanced lookalike audiences. Your agency can handle the day-to-day campaign management while Samhub provides the audience precision and transparency your strategy needs.

Supported platforms & Display networks

With Samhub Lookalikes, you gain access to an extensive range of platforms and first-party display networks, enabling you to reach audiences across multiple digital touchpoints. Our supported platforms and networks provide the flexibility to connect with customers where they are, using consented, privacy-first data.

Supported platforms:

We’ve integrated Samhub Lookalikes with some of the most widely used programmatic and advertising platforms to make audience targeting easy and accessible. These platforms are ideal for deploying lookalike audiences across a variety of media channels, from display ads to video and audio content.

Samhub: Seamlessly access display, native, video, and audio channels, as well as emerging formats like TV4Play, mobile games, digital out-of-home (DOOH), and podcasts.

Bidtheatre: Leverage powerful programmatic buying capabilities with Bidtheatre’s demand-side platform, known for its targeting precision and reach.

Adform: Tap into Adform’s versatile DSP for integrated media buying across display, mobile, video, and connected TV.

Google Display Network: Extend your reach across Google’s massive display network, reaching millions of sites, apps, and devices globally.

Additional platform access can be requested, ensuring that Samhub Lookalikes can support your unique marketing needs and preferred advertising stack.

Supported First-Party Display Networks:

To provide secure, privacy-focused advertising opportunities, Samhub has partnered with trusted media networks that prioritize user consent. This allows you to connect with audiences on reputable first-party networks, delivering relevant ads in a safe and compliant way.

Stampen Media: One of Sweden’s largest media groups, reaching a broad and diverse audience across its network of news sites.

NWT Media: A well-established media company providing local news coverage across Sweden, ideal for reaching regional audiences.

NTM Media: A respected name in Swedish media, offering a range of local publications that connect with highly engaged readers.

Hitta.se: A leading local search service in Sweden, Hitta.se enables precise, location-based targeting for brands.

Mediekompaniet: Specializing in regional and local media, Mediekompaniet connects advertisers with Swedish audiences through trusted local news outlets.

These partnerships ensure that you can target audiences effectively while respecting data privacy and user preferences, delivering impactful campaigns through trusted channels.

How to Get Started with Samhub Lookalikes:

Getting started with Samhub Lookalikes is quick and straightforward. Follow these simple steps to begin building and activating lookalike audiences based on your most valuable customer data:

1. Create a Samhub account

To unlock the full power of Samhub Lookalikes, begin by creating a Samhub account. Signing up will give you access to our platform.

Once registered, you’ll have a central hub to view insights, monitor performance, and make adjustments to optimize your campaigns based on real-time data.

2. Place the Samhub script on your website

Next, integrate the Samhub script on your website. This lightweight script collects data about your site visitors, capturing key behaviors and characteristics that will inform your lookalike audience creation.

Our script is designed with privacy in mind, collecting only the data needed for targeted marketing while adhering to consent and data privacy regulations. It’s quick to install, and our support team is on hand to assist if needed.

3. Select how you want to activate your audience

Once the script is in place, it’s time to decide how you’d like to activate your lookalike audiences. Samhub provides a flexible range of options to suit your needs, whether you prefer a DIY approach, agency collaboration, or full management by Samhub.

Schedule a call with us to learn more.

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