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Is Samhub for me?

As a marketer, you know how important it is to work with data to make the right decisions and get the most out of your marketing budget. But you might also know how hard it is.

Most of the times, your data is stored on different platforms and it’s hard to even get access to your own data. And even when you do, it requires a lot of resources and a big share of your budget to make it useful in your marketing.
 
That’s why more than 85% of data projects fail.
 
What you’ll find below is our guide to help you decide if Samhub can make your job easier. And if you still have questions after reading it, or prefer to talk to a human, we would love to talk to you. 

What is Samhub?

Samhub is a marketing and analytics platform that makes data-driven marketing easy. 
 
With Samhub, marketers of any level can use their data to gain a deeper understanding of their customers, launch perfectly targeted campaigns across multiple channels, and understand what’s working with measurement that identifies where they reach their audience most effectively. 
 
Everything in one platform, based on first party data to respect your customers privacy.

Who uses Samhub?

Our users are marketers and marketing leaders at businesses that market a product or a service to consumers (B2C/DTC). Their primary market is one of the Nordic countries, Sweden, Denmark or Norway.
 
They come from a wide variety of industries, but we see an extra good fit in industries like:
  • eCommerce
  • Banking and Insurance
  • Sport and Entertainment
  • Travel and experiences

What do people use Samhub for?

Samhub is commonly used to:
  • Get a deeper understanding for your customers
  • Gain insights to optimise your marketing strategy
  • Centralize your data and insights in one platform
  • Measure website traffic without violating GDPR
  • Simplify campaign management and omnichannel marketing
  • Find the right channels and understand what’s working
And most of the times a combination of all.

What are the benefits of using Samhub?

The number one benefit of Samhub is that you get a deeper understanding of your customers and the market you operate in. Being “data-driven” is more than a buzz-word, it is the actions you take to become data-driven that counts.
 
The second major benefit of Samhub is that you are able to view all of your marketing through the same lens, making your marketing comparable. And it also allows you to plan your marketing long term with strategic goals in mind, goals like desired market share and segment penetration goal.
 
Lastly you are able to target your marketing using the same data as you analyze your customers with. Making the step from customer insights to tactical marketing campaigns as easy as 1-2-3.

What are the signs that Samhub might be the right fit for me?

If you are a B2C-brand Samhub is definitely for you. We add new customer perspectives, new insights and tools to become more strategic and data-driven. A few other benefits:

  • Easy to get started with data, take the first step with our experts
  • Easy to share - get everybody in the organisation on board
  • If you want to base your market strategy on data instead of gut feeling
  • If you want measurable goals and branding metrics
  • When you want to create a holistic view of your marketing

And last but not least – when you want someone to manage your marketing for you with high predictability, at a fixed price and with no consulting fees.

What are the signs that Samhub is not the right fit for me?

  • Samhub is not for B2B-brands, we work with consumer data.
  • Samhub is not for brands that don’t have an online presence.
  • Samhub is not for brands that don’t prioritize learning and setting measurable goals.
  • Samhub is not for brands that want to compartmentalise and have silos in their organisation.

Where can i learn more?

We’ve listed everything you need to evaluate if Samhub is right for you below. You can do your research on your own, or schedule a call together with one of our friendly team members to get the answers you need.
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