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Should I be using Samhub for Media?

If you are a traditional publisher or media house, or an online media house or even retail media, digital ad revenues are most likely a part of your revenues. And programmatic is probably also a part of those digital revenues.
 
And if they are you have most likely seen the impact of the changes to 3rd party cookies, the impact of the GDPR and a change in user behavior when it comes to sharing of data and information. And it is hard to know what to do next.
 
What you’ll find below is our guide to help you decide if Samhub can make your job easier. And if you still have questions after reading it, or prefer to talk to a human, we would love to talk to you. 

What is Samhub for Media?

Samhub for Media is a complete 1st party data suite for publishers and media that simplify the technical setup, that reduce costs and actually adds more data to the data that you have, so that you are better equipped to deliver relevant ad targeting in all your digital sales channels.
 
In the end you get higher revenues from your ad inventory by adding more and better data.

Who uses Samhub for Media?

Most of our customers are media houses with a traditional business model. They are media that know they need data in their offer but might not have the resources or the know-how to create it themselves. Or they might have tried to create it before but didn’t reach all the way. 
 
Most of them have a significant and growing part of their revenues from programmatic ad sales. 
 
They might also be more digitally native media that rely on a high degree of programmatic automated sales through ad networks or direct deals. 
 
Most of them also have a desire to reduce legal risks as new and extended data and privacy legislation is being implemented.

Where does Samhub for Media add value?

  • In the direct sales and I/O campaigns, optimising ad inventory and increasing CPM-levels understanding for your customers
  • In the programmatic sales where media can provide standardized audiences that are both familiar to advertisers and in high demand
  • In network sales where safe and secure data sharing is paramount as well as driving increased eCPM-levels in the network sales
  • In the technical setup to reduce complexity, reduce need for specialists in-house and reduce technical debt.
  • In the technical cost structure where Samhub can replace a DMP, a CDP, contextual analysis and data enrichment services.
  • In the adops and sales work where we can provide unified reporting and analytics in an automated way.

What are the benefits of using Samhub for Media?

  • Samhub for Media is a data platform built by publisher for publishers, addressing the specific needs of a media house transitioning into a digital business model.
  • Samhub for Media includes all the parts needed to work both with the quality and the reach in first party data, without the technical complexity of building this setup yourself.
  • Samhub for Media takes your ad inventory and upcycles it through data and more relevant targeting for your advertisers.

What are the signs that Samhub for Media might be the right fit for me?

  • You have tried to build your own adata solution but it got too costly or too complex.
  • You have an increasing portion of your revenues from digital channels in general and programmatic specifically.
  • You have a long term road map that says that you should have a fully digital business model within a 5-10 year perspective.
  • You have limited resources for creating your data stack and would like to have more of a “pay as you go” model for these types of services.
  • You want to minimize legal risks and future proof your data sharing setup from a GDPR perspective.
  • You want a “tried and tested” solution that you can feel secure in using in the foreseeable future.

What are the signs that Samhub is not the right fit for me?

  • You don’t have a desire or need for segmenting your inventory further.
  • If you have made a strategic choice to own, control and build all your data technology yourselves.
  • If you don’t consider the GDPR and other data legislation a potential risk.
  • If you only offer physical media products we are not a match for you.

What requirements does Samhub for Media put on me?

Samhub comes from serving hundreds of websites, all with different ad tech setup, different CMS’s and different data setup. This is why we have developed an agnostic tech view where we are able to adapt to every given customers requirements. But, in order to leverage the full power of Samhub you should have the following in place:
  • If you want to leverage audiences in your own network sales you need an SSP.
  • If you want to use login data to build a higher quality in your audiences you need to have some development resources to setup the secure API-integration with Samhub.
  • You should have a complete description of all the purposes that you want to process personal information for. It should be transparent and clear. You should also have detailed in your terms and conditions for customers and logged in users what data you want to process and why.

Where can i learn more?

We have put together a package that describes our service in detail and makes it easy to compare the different plans. We also have research material for learning more about the underlying technologies.
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