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Samhub for Media Platform
This service delivers a complete data platform service and a complete targeting taxonomy for publishers and media, based on your own 1st party data in order to better monetise your ad inventory and drive higher eCPM-levels. The service includes data enrichment in the form of contextual analysis, population data enrichment and enrichment of other market segmentations. It includes DMP- and CDP-services as well as a multitude of monetisation options as well as secure audience sharing with 3rd parties such as ad networks and media agencies.
Starter
Price: from €12 900/year
Includes:
- Data Management Services
- Campaign targeting
- Census Enrichment
- Anonymous Users Only
- 60 Audiences
- Single Script Integration
Most Popular Plan
Professional
Price: from €24 900/year
Includes everything in Starter, plus:
- 40 Additional Audiences
- Network targeting
- Contextual Targeting
- Anonymous Login Data
- Mosaic Lifestyles Enrichment
- Media Analytics Add-on Access
Enterprise
Price: Contact Sales
Includes everything in Professional, plus:
- 100 Additional Audiences
- Programmatic 1p DSP targeting
- Custom Audience Builder
- CDP: Identified Login Data
- Verified Data Enrichment
- Full Add-on Access
Campaign Reporting Module
This module provides publisher sand media with a modern and easy to understand reporting service for all their campaign reporting. Connect one or more ad serving platforms and automate your campaign reporting and remove manual tasks that are error prone. Add analytics to your reports so that you can validate and learn from each campaign the advertiser runs, and use the report as a upselling tool for their next campaign.
Starter
Price: from €8 280/year
Includes:
- 1 Platform Connection
- 50 Campaigns per Month
- Standard Report Layout
- Whitelabel: Logo + Accent color
- Stand Alone Service
Professional
Price: from €15 480/year
Includes everything in Starter, plus:
- Campaign Analytics Included
- Analytics base: Anonymous
- Analysis data set: Mosaic Lifestyles
- Stand Alone Service
Most Popular Plan
Enterprise
Price: Contact sales
Includes everything in Professional, plus:
- Campaign Analytics Included
- Analytics base: Anonymous or Identified​
- Analysis data set: Custom
- Customized Layout​
- Customized White label scheme​
- Requires Samhub for Media Platform
Sales Tool Module
Our sales tool module provide media sales with an analytical toolset that can assist them in making proposals, start new discussions and initiate new dialogues with advertisers. Use data and analytics as a 3rd party opinion to understand and deepen the relationship with the advertisers.
Starter
Price: from €14 900/year
Includes:
- Market Analysis Tool
- Up to reports 25 per month
- Analysis data set: Mosaic Lifestyles
- Requires Samhub for Media Platform
Professional
Price: from €24 900/year
Includes everything in Starter, plus:
- Customer Analytics Tool
- Up to 50 reports per month
- White Labeled Reports
- Requires Samhub for Media Platform
Most Popular Plan
Enterprise
Price: Contact Sales
Includes everything in Professional, plus:
- Web Analytics Tool
- Unlimited reports per month
- Media First-party Data Match
- Customized White Labeling
- Requires Samhub for Media Platform
- Requires Samhub Partnership Program
Personalisation Module
Data is not only for targeting and the commercial side of publishing and media. Data can serve your readers with more relevant content so that you can build loyalty and engagement with them. This in turn helps increase your ad inventory so that you can also monetise a higher engagement and loyalty.
Starter
Price: from €19 900/year
Includes:
- CMS audience export
- Editorial data license
- Requires Samhub for Media Platform
Most Popular Plan
Professional
Price: from €34 900/year
Includes everything in Professional, plus:
- Multimedia analysis
- Multimedia recommendations
- Requires Samhub for Media Platform
Enterprise
Price: Contact sales
Includes everything in Starter, plus:
- User content recommendations
- Multi-platform support
- Requires Samhub for Media Platform





Your complete data suite
Samhub for Media is a complete data management and enrichment suite. The different tiers allow for different management and enrichment services. Please see below feature table.
DMP Features
The Data Management Platform features of Samhub for Media are the traditional DMP services: data collection, data segmentation, audience builder, audience exports. The core DMP features is based on anonymous users and data available in the browser.
Of course fully compatible with any CMP and TCF 2.2.
CDP Features
The Customer Data Platform features of Samhub for Media includes both anonymous and identified data collection so that we can align with whatever your GDPR policies are.
The customer data features includes single user history, psedonymized records on the Samhub database side and can be combined with the anonymous data for higher quality audiences
DEP Features
The Data Enrichment Platform features is where Samhub for Media stands out. Our first-party data platform comes fully loaded with multi-lingual contextual analysis, population and census data enrichment and means of matching this data on both anonymous and identified users.
Creating a sustainable first-party data offer is all about both reach and quality in your audience data.
Data Compliance
One of the foundations for Samhub for Media is the focus on privacy and integrity. Our core architecture is designed to ensure that it is always our customers that are in control of their user data – Privacy by Design.Â
If we store any personal information it is in a one-way encrypted form, so that you as a client are the one that holds the identity information about your customers.
Safe Data Sharing
In order to be able to share audience data with ad networks and other partners in a safe way, we have invented a real-time ID-free data sharing capability. so that you can still share your first-party audiences, but without having to share any personal information.
Lower your legal exposure and maintain control.
Add-ons and Sales Tools
Having worked with programmatic data for over a decade, we know that educating sales and putting new services in their hands is always hard.Â
We provide additional services like unified reporting tools, Samhub analytics so that you can match your first-party data to your advertisers first-party data.
Compare Plans
Samhub for Media Platform
Data Management Services​
Our DMP services are all about making the most of your online data. A DMP is responsible for collecting, segmenting and exporting your audiences.
Starter
Professional
Enterprise
Single script integration​
With a long history of working with many publishers, with many websites and they all have different tech stacks, we know that simple and easy is invaluable. That is why we have our single script integration option for publishers with both a single website or a network of sites. One script, the same script everywhere.
Livewrapped/Prebid integration​
Livewrapped is a popular wrapper amongst Nordic publishers. We can integrate directly with it, or with Prebid.
+10% fee
+10% fee
+10% fee
Commercial usage​
Our plans offer the data and audiences for commercial use only. For other purposes, such as our aditorial add-on, you need a separate plan or agreement.
CMP integration
Of course we integrate with the CMP of your choice. Our IAB TCF seat id is: 1226
Samhub Network ID
The Samhub Network ID is a multi-domain ID that leverage 1st party ID across the domains that you control for higher reach and longer user history.
ID data retention​
The IDs that we maintain expire after 90 days if we have not seen them again during this period.
90 days
90 days
90 days
DMP service​
Included in the Samhub for Media platform is a Data Management Platform. This is responsible for collecting, enriching, segmenting and exporting your online data.
Number of audiences​
This is the number of audiences available per plan. Starter and Professional comes loaded with ready to use audiences. Enterprise allows for you creating your own custom audiences.
50
100
200
Number of exports​
How many exports are included in your plan.
1
3
6
Additional exports​
You can add more exports at a monthly or annual fee.
Server to Server exports​
We support both 3rd and 1st party IDs when it comes to S2S-exports. We are ID agnostic and you can use any ID solution you desire, or our own Samhub Network ID.
ID free, real-time exports​
ID free means sharing audience data without sharing any online IDs or other personal information.Â
Secure network exports​
Using our ID-free technology we can help you monetise your data in external ad networks without exposing your users and customers information. Great for sharing data in a safe way to drive higher CPM-levels from your ad networks.
Population data enrichment​
We enrich with the latest census data based on the whole adult population.
Interest data enrichment​
Interest means what content do you interact with over time. We base this behavior on the IAB standard taxonomy.
Contextual targeting​
Contextual targeting means targeting of the content or the URL instead of a user. This is targeting of a single impression or visit. We base our contextual targeting on the IAB standard taxonomy.
Custom Data Points​
If you have any data you control yourself and want us to ingest and use for building audiences you can push this information to the Samhub platform.
Custom Audience Builder​
With our audience builder you can combine any and all data points into bespoke segments and audiences.
ID management​
As 3rd party cookies disappear most publishers use multiple ID-solutions. On our Enterprise level we can help you manage this setup.
App Integrations
We offer app integrations by adapting our SDK to your Android and/or iOS apps, additional costs may occur.
Customer Data Services​
Our CDP services manages your logged in users online. Our CDP can manage both anonymous and identified logged in users to match your GDPR policy. A CDP stores your customer data for a longer period than the online IDs.
Starter
Professional
Enterprise
Anonymous logged in users ​
For those with higher demand on user integrity we can still leverage the anonymous login data into high value audiences. Available for our higher plans.
Login data API access​
We offer an API for login users, either anonymous or identified user sync or data collection.
Anonymous
Identified
Login data collection​
Defines which plans that give you access to using our CDP services for logged in users.Â
Anonymous
Identified
Login data retention​
Defines how long we store the login data.Â
90 days
12 months
CDP database
If you want to store teh login user data longer than the audiences in the DMP you need a CDP database. This comes at a separate annual cost based on how many logged in users you have per year.
Yes
Login data enrichment​
If you use our CDP database we can add exact and verified user information to your logged in and identified customers. This comes at a data license fee based on number of logged in users per year.
Data Enrichment Services
What truly sets Samhub apart is the data enrichment side of the platform. It is a fully integrated data enrichment platform that connects multiple external data sources to your ad inventory.Â
Starter
Professional
Enterprise
Demographic data enrichment
The demographics are based on teh first-party data that we collect from your site, analyze and enrich. Based on anonymous data we can apply life phase, for gender and more exact age we need login data as a base and combine with behavioral information for reach and scale.
Life phase, 4 classes
Gender, 2 classes
Age, 7 classes
Socio-economic data enrichment​
The enrichment with socio-economic and household data is done by continuous analysis of the user behaviour on site. We match the users either by anonymous geographical signal or by login information to either statistical or verified socio-economic data sources.
Income, 5 classes
Accomodation, 5 classes
Family, 4 classes
Car ownership, 2 classes
Urbanity, 3 classes
Contextual data enrichment
By analyzing every article and page view published on your website we create a unified content view of all your inventory. This is classified by IAB standard taxonomy. Based on this we can offer contextual targeting and also interest audiences.
IAB 29
IAB 29 Tier 2 & 3
Interest data enrichment
By analyzing what content the users interact with over time we can create interest audiences. It is based on the contextual analysis that is included in all the Samhub plans.
IAB 29
IAB 29 Tier 2 & 3​
Mosaic Lifestyle data enrichment
Mosaic Lifestyles is a market segmentation that is available in over 35 countries. It is an established segmentation used by some of the biggest advertisers in the world. It describes every adult in every country based on hundreds of different data points and segments them into predifined market personas.
Mosaic Groups
Kantar Audiences​
Kantar is a leading data company in the world. We can offer integrations to Kantar audiences through Samhub. This requires that you have an agreement with Kantar.
Kantar Bespoke Audiences
Monetisation & Distribution​
Here we detail how you can monetise on your audiences and first-party data.
Starter
Professional
Enterprise
IO Campaigns​
We support using your audiences for your own campaigns and directly sold campaigns via Adserver, SSP or DSP.Â
Ad network audience access​
Give secure access to your audience data to external ad networks to maximise monetisation opportunities.Â
Programmatic Sales through Samhub​
We can assist you in making your first party audiences available on the DSPs and buy side platforms for further monetisation.
Available Add-ons
Starter
Professional
Enterprise
Media Site Analytics​
Our media analytics add-on is a way to analyze and describe your website traffic based on Mosaic Lifestyles. See what lifestyles read what on your sites. Read more
Editorial Personalization
It is possible to use the data and audiences created by Samhub for Media to personalise the reading experience on site. Read more
Editorial Usage Rights
Personalized Content
Campaign Analytics & Reporting​
Our Campaign Analytics & Reporting add-on is a way to simplify campaign analytics and reporting for your adops. Automatic tagging of every campaign and automatically generated reports for every campaign. Read more
Samhub Partner Program
With the Samhub Media Partnership program you are able to offer advanced site analytics to your advertisers. Analytics based on the same data you have on your website and visitors. So that you can compare apples to apples, not apples to Google. Read more
Add more value to your ad inventory
Unlock the full potential off your content and improve your inventory monetization to increase revenues and simplify the sales process.