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  • For Media

The Samhub Media Ecosystem

Google and Meta has built the worlds most successful marketing ecosystems through data and direct integrations with the advertisers. By supplying end to end marketing experiences  they have become global super powers.

Starting at €459 000/year

The Samhub Media Ecosystem is a complete solution for media houses. It includes all parts needed to build a complete media ecosystem that services media houses with all the data services they need, integrations with advertisers and automated reporting for continuous learning.

It includes site analytics and campaign analytics that a sales team can use to create deeper advertiser relations and better monetise on those relations. It also includes all the targeting you need for IO-campaigns, Network campaigns, Agency campaigns and DSP-targeting. It also includes data and audience usage for personalisation.

Data

  • Data Management Platform
  • Customer Data Platform
  • Data Enrichment Platform
  • ID Management & ID Graph
  • Campaign Targeting
  • Personalisation
  • Unified Audience Taxonomy

Integration​

  • Advertiser Site Integration​
  • Advertiser Marketing Dashboard
  • Advertiser/Media Lookalikes​
  • Advertiser 1P Data Enrichment​
  • Advertiser Customer Analytics​
  • Data Cleanroom​

Validation

  • Automated Campaign Reports
  • Automated Campaign Analytics
  • Advertiser Site Analytics
  • Conversion Analytics
  • Market Analytics
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Your Complete Media Ecosystem

Samhub for Media gives you all the components needed to mimic the success of Google and Meta. Samhub allows you to set your own marketing currency and connect directly with advertisers through a common understanding.

DMP Features

The Data Management Platform features of Samhub for Media are the traditional DMP services: data collection, data segmentation, audience builder, audience exports. The core DMP features is based on anonymous users and data available in the browser. 

Of course fully compatible with any CMP and TCF 2.2.

CDP Features

The Customer Data Platform features of Samhub for Media includes both anonymous and identified data collection so that we can align with whatever your GDPR policies are.

The customer data features includes single user history, psedonymized records on the Samhub database side and can be combined with the anonymous data for higher quality audiences

DEP Features

The Data Enrichment Platform features is where Samhub for Media stands out. Our first-party data platform comes fully loaded with multi-lingual contextual analysis, population and census data enrichment and means of matching this data on both anonymous and identified users.

Creating a sustainable first-party data offer is all about both reach and quality in your audience data.

Data Compliance

One of the foundations for Samhub for Media is the focus on privacy and integrity. Our core architecture is designed to ensure that it is always our customers that are in control of their user data – Privacy by Design. 

If we store any personal information it is in a one-way encrypted form, so that you as a client are the one that holds the identity information about your customers.

Safe Data Sharing

In order to be able to share audience data with ad networks and other partners in a safe way, we have invented a real-time ID-free data sharing capability. so that you can still share your first-party audiences, but without having to share any personal information.

Lower your legal exposure and maintain control.

Add-ons and Sales Tools

Having worked with programmatic data for over a decade, we know that educating sales and putting new services in their hands is always hard. 

We provide additional services like unified reporting tools, Samhub analytics so that you can match your first-party data to your advertisers first-party data.

Add more value to your ad inventory

Unlock the full potential off your content and improve your inventory monetization to increase revenues and simplify the sales process.

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