Technology Suite
The Complete Data Tech Stack for Publishers & Media
- PAy As You Grow Business Model
- A part of every Samhub Business Suite
- A complete setup from a single provider
The 4 Pillars of the Technology Suite
Most media houses buy heavy, enterprise data platforms that take years to implement and require a team of engineers to maintain. That is a drain on your profitability. Samhub was built to be lean and media-first. We provide the tools to support it, ensuring your infrastructure actually drives revenue rather than consuming it. Stop paying for data you don’t use, and start leveraging advertiser integrations that work out of the box.
1. Data Management Platform (DMP)
Your engine for anonymous traffic. Collect, organize, and activate your online behavioral data in real-time. Our DMP is designed specifically for media houses to create ad targeting advertisers want. It seamlessly feeds into the Monetization Suite so your inventory is always ready to sell.
2. Customer Data Platform (CDP)
Unlock the value of your logged-in users. The CDP unifies your reader data across all touchpoints, giving you a single customer view. This data needs to be leveraged in all your revenue streams, seamlessly powering the personalized experiences in your Engagement Suite to drive subscriptions and retention.
3. Data Enrichment & Contextual Analysis
Raw data isn’t enough. We automatically enrich your first-party data with contextual analysis of your articles and socio-economic market data. This allows you to build high-value interest and demographic segments without relying on invasive third-party tracking.
4. ID Management & Privacy Center
Future-proof your addressability. Our built-in ID Graph ensures you can recognize users across devices and browsers in a cookieless world. We provide privacy-safe advertiser integration, ensuring you remain fully GDPR-compliant while still delivering precise matches for your ad buyers.
Commercial inventory
Our Plans
Technology Suite
Samhub DMP
Includes:
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DMP - Data Management Platform
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Contextual Analysis & Targeting
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Interest Analysis & Targeting
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+ 100 Pre-defined "Ready to use" Audiences
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Anonymous Data Enrichment
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ID-free + S2S Audience Export
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Custom Audience Builder
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Anonymous login data
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DSP Audience Sales Distribution
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DSP Audience Sales Distribution
Included in:
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Monetization Suite: Audience Ignite
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Monetization Suite: Audience Reach
Samhub CDP
Manages your logged in users, connects them to your DMP for use in all your audiences and for all purposes.
Everything in Editorial API plus:
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AI Personalized Content Flow
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Multimedia Analysis
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User Content Recommendations
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Multi-platform support
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Samhub CDP Included
Included in:
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Monetization Suite: Audience Max
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Sales Suite: Media Sales System
Start your data journey today!
Schedule a call with our CEO Martin to learn how you can leverage your first-party data into new opportunities with Samhub
