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The Ultimate Guide to Unified Marketing Measurement

Unified Marketing Measurement (UMM) integrates multiple analytic methodologies for a holistic view of marketing effectiveness, optimizing ROI in the digital landscape.

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Samhub for Media: The “Table Stakes Europe” Initiative for Publishers

The Table Stakes Europe project helps news publishers enhance digital growth, audience engagement, and revenue diversification, ensuring sustainable…

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Ad Networks and First-Party Data: A Complete Guide for Publishers

"How first-party data empowers ad networks to deliver precise targeting and compliance, enhancing ad effectiveness and engagement, ensuring…

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Samhub’s Guide to The First Party Data Stack for Publishers & Media

A first-party data stack is a system that collects, stores, processes, analyzes, and activates data directly gathered from…

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Samhub for Media: The “Table Stakes Europe” Initiative for Publishers

Ad Networks and First-Party Data: A Complete Guide for Publishers

Samhub’s Guide to The First Party Data Stack for Publishers & Media

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Platform

Platform Overview

Customer Analysis

Marketing Analytics

Advertising

Samhub for Media

Audience Platform

Audience Taxonomy

The 1st Party Data Blog

Plans & Pricing

Resources

Blog

Customer Stories

Plans & Pricing

Customer Analysis

Marketing Analytics