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1st Party Data Platform for Media
Reclaim Your Audience. Maximize Your Revenue.
There are 3 primary goals for any media today:
- Get paid more per ad impression
- Sell more and take budgets back from "Big Tech"
- Higher user engagement and sell more subscriptions
Samhub empowers media companies to transform their audience data, making it both actionable and useful. We create new monetization opportunities both for commercial and editorial. We provide simplification and control to secure your relevance as a media in a privacy-first world.
- GDPR-safe
- Easy implementation
- Fast time-to-value
Trusted by leading publishers in the Nordics
Imagine...
…that you are a publisher that have been losing ground to global competition, less and less of your advertisers budgets end up with you. Because Google and Meta are just much better at proving their effect to the advertisers.
Now you can match that advertising experience by adding Samhub to your websites, with a single script. So that you can offer both valuable campaign targeting and smart reporting to your advertisers, just like Google and Meta.
And when you do that, you retake your share of the advertisers’ budgets and create new revenues. By having the right sales tools, by automating your reporting and by having a complete first-party data stack, provided by a single provider.
Samhub is a service that pays for itself by driving new and bigger revenues to publishers, and by making them more efficient in managing their marketing.
Samhub helps you take back the relationships with your advertisers.
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The Challenge
Your Challenges, Our Solutions.
The Tracking Dilemma
Facing the loss of third-party cookies? We enable you to build, manage, and activate robust first-party audience data, future-proofing your business and enhancing advertiser trust.
Audience Data Complexity
Building precise audience segments can be time-consuming and inefficient. Access over 400 ready-to-use, high-value audiences instantly, powered by our proprietary data and AI, accelerating your go-to-market strategy.
Proving ROI to Advertisers
Struggling to demonstrate the true value of your advertisers? Our platform provides comprehensive, automated reporting and deep audience insights, making it easier to attract premium advertisers and prove campaign effectiveness.
Becoming Irrelevant
Local and national media risk becoming irrelevant to advertisers, competing with global giants. And advertisers want data to power their advertising, everywhere.
Relevance, a global context
Everyone is competing for attention with everyone else. It is all about getting eyeballs on your content. In order to do that you need to be relevant.
Legal Compliance
New data legislation demand more of media players. Without a setup that guarantees user privacy, compliance risks increase with the size of the fines.
Unlock Your Growth Potential.
Grow ad revenue by activating privacy-compliant audiences
With Samhub for Media you get over 400 audiences ready to use, based on advertiser demand.
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Contextual
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Socio-economics
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1st Party Interests
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Mosaic Lifestyles
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Demographics
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Purchase Intent
Power all sales channels with data in a single platform
Samhub has all the services needed to build a sustainable data offer to level up your sales.
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Data Management Platform
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Data Enrichment Platform
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Customer Data Platform
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Header Bidding Integration
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Contextual Analysis
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Data Cleanroom
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Automated reporting
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Advertiser integration
End to end campaign measurement through direct integration with advertisers
Combine your automated reporting with website analytics to build a complete understanding of your advertisers marketing. This will allow you to build stronger and better relations with them.
How publishers can use data to create media ecosystems
Google and Meta has become global superpowers by leveraging data into end-to-end advertising experiences. In this webinar we discuss how traditional media can leverage the same building blocks to create their own media ecosystems.
A proven first-party data platform, built by media
With over 15 years experience of media we know your daily challenges.
Samhub was built to solve them.
First-party Centric
Personalisation
Target the right user at the right time with both commercial and editorial content to drive higher engagement.
Sales Tools
Market research tools, automated campaign analytics, advertiser web analytics and full channel integration.
The Data Playbook for Modern Media Houses
Get a better understanding of the layers you need to keep in mind when structuring and making use of your data.
“At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely.”
Anna Ireby
Head of Ad Tech & Operations
Take back control of your audience
Book a strategy call with our CEO Martin Bergqvist to see how we can help you make the most out of your first-party data.
