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The First-Party Data Platform for Media
To increase revenues, you need good data.
We are born from Swedish media and are passionate to help you:
- Maximize your revenues - Get paid more per ad impression, everywhere.
- Reclaim your audience - Increase engagement, sell more subscriptions.
- Lower your costs - Simplify your data setup with a single data platform.
Samhub empowers media companies to transform their audience data, making it both actionable and useful. We create new monetization opportunities both for commercial and editorial. We provide simplification and control to secure your relevance as a media in a privacy-first world.
- EU-based & GDPR-safe
- Easy implementation
- Fast time-to-value
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Direct wins
0 %
CPM uplift
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Audience addressability
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Tech stack reduction
Imagine...
…that you are a publisher that have been losing ground to global competition, less and less of your advertisers budgets end up with you. Because Google and Meta are just much better at proving their effect to the advertisers.
Now you can match that advertising experience by adding Samhub to your websites, with a single script. So that you can offer both valuable campaign targeting and smart reporting to your advertisers, just like Google and Meta.
And when you do that, you retake your share of the advertisers’ budgets and create new revenues. By having the right sales tools, by automating your reporting and by having a complete first-party data stack, provided by a single provider.
Samhub is a service that pays for itself by driving new and bigger revenues to publishers, and by making them more efficient in managing their marketing.
Samhub helps you take back the relationships with your advertisers.
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The Challenge
Are Revenues Declining and Costs Increasing?
The biggest challenge for media today is the global competition for attention. You compete with Google, meta and TikTok. This means ad budgets go from you to them. And they have the data to become and stay relevant. And building this data is expensive, we know.
Competing for attention
In order to be relevant to your readers, and find new readers, you need good data. You need data that can make a difference for your readers.
Data Complexity
A data offer that leverages both anonymous and identified first-party data, and creates the data advertisers want, is both expensive and complex.
Proving ROI to Advertisers
Advertisers want proof that their media investments with you pay off. They will compare you to google and Meta no matter what you say or think.
Becoming Irrelevant
Without the right data you risk becoming irrelevant to your advertisers. Advertisers want to know that they reach and impact the right audience for their brand.
Relevance, a global context
Everyone is competing for attention with everyone else. It is all about getting eyeballs on your content. In order to do that you need to be relevant.
Legal Compliance
New data legislation demand more of media players. Without a setup that guarantees user privacy, compliance risks increase with the size of the fines.
Do What You Do Best.
Let Us Take Care of the Data.
Creating great content is the key to audience engagement. It is the core of your business.
Installing Samhub gives you all the data you need, and more.
With Samhub for Media you get over 400 audiences ready to use, based on advertiser demand.
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Contextual
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Socio-economics
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1st Party Interests
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Mosaic Lifestyles
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Demographics
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Purchase Intent
Power all sales channels with data in a single platform
Samhub has all the services needed to build a sustainable data offer to level up your sales. Remove integration complexity and get fast time-to-market.
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Data Management Platform
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Data Enrichment Platform
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Customer Data Platform
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Header Bidding Integration
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Contextual Analysis
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Data Cleanroom
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Automated reporting
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Advertiser integrations
End to end campaign measurement through direct integration with advertisers
Combine your automated reporting with website analytics to build a complete understanding of your advertisers marketing. This will allow you to build stronger and better relations with them.
Increase your revenues, be more relevant and lower your costs.
A proven first-party data platform, built by media
With over 15 years experience of media we know your daily challenges.
Samhub was built to solve them.
First-party Centric
Personalisation
Target the right user at the right time with both commercial and editorial content to drive higher engagement.
Sales Tools
Market research tools, automated campaign analytics, advertiser web analytics and full channel integration.
How publishers can use data to create media ecosystems
Google and Meta has become global superpowers by leveraging data into end-to-end advertising experiences. In this webinar we discuss how traditional media can leverage the same building blocks to create their own media ecosystems.
The Data Playbook for Modern Media Houses
Get a better understanding of the layers you need to keep in mind when structuring and making use of your data.
“At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely.”
Anna Ireby
Head of Ad Tech & Operations
Take back control of your audience
Book a strategy call with our CEO Martin Bergqvist to see how we can help you make the most out of your first-party data.
