• Samhub: Turning Data Into Profit

Media Monetisation Platform

The only effective way to monetize media is through data. Use your data to turn your traffic into higher CPMs and loyal subscribers, cost-efficiently.

We are born from Swedish media and are passionate to help you:

  • Direct wins

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CPM uplift

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Audience addressability

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Tech stack reduction

  • The Challenge

Two Paths to Revenue

There are only two ways to monetize media. Samhub masters both.

B2B - Advertising

Goal: Sell more ads & get paid more per ad.


But:
Advertisers demand data proof, and sales teams lack confidence and tools to talk and sell audience data.

B2C - Subscriptions

Goal: Sell more subscriptions & retain customers.

But: converting occasional readers into paying loyalists requires extreme relevance. Relevance is powered by data.

To succeed at either, you need to leverage ALL your data. To be profitable, you must do it cost-efficiently.

How Data Drives Your Bottom Line

Creating great content is the key to audience engagement. It is the core of your business. Monetise your content and ad inventory through data you can trust, and that advertisers expect.

Better Ad Revenues

Samhub facilitates more efficient sales, higher ticket sales and higher revenue per ad impression.

  • Better Targeting: Drive higher CPMs by proving effect to advertisers.

  • Empowerment: Give your sales team the tools to sell with confidence.

  • Result: More impressions sold, repeat buyers, higher prices.

More Subscription Revenues

Increase engagement, increase page-depth and increase loyalty to sell more subscriptions.

  • Relevance: Serve the right content to the right user to drive loyalty.

  • Engagement: Every extra page view adds to conversion probability.

  • Result: Readers who pay and never leave.

The 4 Pillars of Samhub

A Complete Data Stack. One Provider. Zero Integration Overhead.​

With over 15 years experience of media we know your daily challenges.
Samhub was built to solve them. 

Ad Targeting & Effect

Over 100 proven and ready-to-use audiences, based on advertiser demand.

Demographic, Context, Interest & Census targeting.

AI-powered lookalikes to match readers to advertiser customers.

Sales Tools & Analytics

Automated reporting that fulfills advertiser expectations.

Full integrations connecting impressions to conversions.

Tools that get advertisers to buy again and again.

Engagement Engine

Turn occasional readers into loyal subscribers.

Personalized subscription pages to increase conversion rates.

Ready-to-use widgets to recommend content.

Cost-Efficient Stack

Includes DMP, CDP, Context Analysis, and ID Management.

Pay-as-you-grow business model, optimize for profit.

Remove integration overhead with a single provider.

How publishers can use data to create media ecosystems

Google and Meta has become global superpowers by leveraging data into end-to-end advertising experiences. In this webinar we discuss how traditional media can leverage the same building blocks to create their own media ecosystems.

The Data Playbook for Modern Media Houses

Get a better understanding of the layers you need to keep in mind when structuring and making use of your data.

“At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely.”

Anna Ireby

Head of Ad Tech & Operations

Take back control of your audience

Book a strategy call with our CEO Martin Bergqvist to see how we can help you make the most out of your first-party data.