1st Party Data Platform for Media

Take Back Control of Your Audience

Google and Meta are experts at creating great advertising experiences for their advertisers, with Samhub publishers and digital media can match that advertising experience.

We do it by providing all the tech you need, the data to target your campaigns and the software tools that level up your sales teams.

Trusted by leading publishers in the Nordics

Imagine...

…that you are a publisher that have been losing ground to global competition, less and less of your advertisers budgets end up with you. Because Google and Meta are just much better at proving their effect to the advertisers.

Now you can match that advertising experience by adding Samhub to your websites, with a single script. So that you can offer both valuable campaign targeting and smart reporting to your advertisers, just like Google and Meta.

And when you do that, you retake your share of the advertisers’ budgets and create new revenues. By having the right sales tools, by automating your reporting and by having a complete first-party data stack, provided by a single provider.

Samhub is a service that pays for itself by driving new and bigger revenues to publishers, and by making them more efficient in managing their marketing.

Samhub helps you take back the relationships with your advertisers.

The Challenge

Media is changing.

In a world of platform dominance and stricter privacy laws, media companies risk losing access to their own audiences in the global competition for attention. Meanwhile, advertisers are demanding more data, better accuracy, and more value from their advertising.

Becoming Irrelevant

Local and national media risk becoming irrelevant to advertisers, competing with global giants. And advertisers want data to power their advertising, everywhere.

Losing Budgets

Agencies own the relationship with many advertisers, this risks driving more and more of the budgets to the global marketing channels instead of yours.

Legal Compliance

New data legislation demand more of media players. Without a setup that guarantees user privacy, compliance risks increase with the size of the fines.

Turn Your Audience into a Strategic Asset

The more you know about your audience the better you can build your business. In the race for audience attention you have to both serve your audience to stay relevant. And at the same time use your audience to be relevant, for advertisers.

Grow ad revenue by activating privacy-compliant audiences

With Samhub for Media you get over 400 audiences ready to use, based on advertiser demand.

Contextual
Socio-economics
1st Party Interests
Mosaic Lifestyles
Demographics
Purchase Intent

Power all sales channels with data in a single platform

Samhub has all the services needed to build a sustainable data offer to level up your sales.

Data Management Platform
Data Enrichment Platform
Customer Data Platform
Header Bidding Integration
Contextual Analysis
Data Cleanroom
Automated reporting
Advertiser integration

End to end campaign measurement through direct integration with advertisers

Combine your automated reporting with website analytics to build a complete understanding of your advertisers marketing. This will allow you to build stronger and better relations with them.

On-demand Webinar

How publishers can use data to create media ecosystems

Google and Meta has become global superpowers by leveraging data into end-to-end advertising experiences. In this webinar we discuss how traditional media can leverage the same building blocks to create their own media ecosystems.

A proven first-party data platform, built by media

With over 15 years experience of media we know your daily challenges.
Samhub was built to solve them.

First-party Centric

Collect and activate your own data across your domains -enrich it to make it useful - data enrichment included.

Personalisation

Target the right user at the right time with both commercial and editorial content to drive higher engagement.

Sales Tools

Market research tools, automated campaign analytics, advertiser web analytics and full channel integration.

The Data Playbook for Modern Media Houses

Get a better understanding of the layers you need to keep in mind when structuring and making use of your data.

“At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely.”

Anna Ireby

Head of Ad Tech & Operations