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Find the right plan for your needs
Starter
Includes:
- Data Management Services
- Census Enrichment
- Anonymous Users Only
- 60 Audiences
- Single Script Integration
Most Popular Plan
Professional
Includes everything in Starter, plus:
- 40 Additional Audiences
- Contextual Targeting
- Anonymous Login Data
- Mosaic Lifestyles Enrichment
- Media Analytics Add-on Access
Enterprise
Includes everything in Professional, plus:
- 100 Additional Audiences
- Custom Audience Builder
- CDP: Identified Login Data
- Verified Data Enrichment
- Full Add-on Access
Your complete data suite
Samhub for Media is a complete data management and enrichment suite. The different tiers allow for different management and enrichment services. Please see below feature table.
DMP Features
The Data Management Platform features of Samhub for Media are the traditional DMP services: data collection, data segmentation, audience builder, audience exports. The core DMP features is based on anonymous users and data available in the browser.
Of course fully compatible with any CMP and TCF 2.2.
CDP Features
The Customer Data Platform features of Samhub for Media includes both anonymous and identified data collection so that we can align with whatever your GDPR policies are.
The customer data features includes single user history, psedonymized records on the Samhub database side and can be combined with the anonymous data for higher quality audiences
DEP Features
The Data Enrichment Platform features is where Samhub for Media stands out. Our first-party data platform comes fully loaded with multi-lingual contextual analysis, population and census data enrichment and means of matching this data on both anonymous and identified users.
Creating a sustainable first-party data offer is all about both reach and quality in your audience data.
Data Compliance
One of the foundations for Samhub for Media is the focus on privacy and integrity. Our core architecture is designed to ensure that it is always our customers that are in control of their user data – Privacy by Design.
If we store any personal information it is in a one-way encrypted form, so that you as a client are the one that holds the identity information about your customers.
Safe Data Sharing
In order to be able to share audience data with ad networks and other partners in a safe way, we have invented a real-time ID-free data sharing capability. so that you can still share your first-party audiences, but without having to share any personal information.
Lower your legal exposure and maintain control.
Add-ons and Sales Tools
Having worked with programmatic data for over a decade, we know that educating sales and putting new services in their hands is always hard.
We provide additional services like unified reporting tools, Samhub analytics so that you can match your first-party data to your advertisers first-party data.
Compare Plans
Data Management Services
Our DMP services are all about making the most of your online data. A DMP is responsible for collecting, segmenting and exporting your audiences.
Starter
Professional
Enterprise
CMP integration
Of course we integrate with the CMP of your choice. Our IAB TCF seat id is: 1226
Samhub Network ID
The Samhub Network ID is a multi-domain ID that leverage 1st party ID across the domains that you control for higher reach and longer user history.
ID data retention
The IDs that we maintain expire after 90 days if we have not seen them again during this period.
90 days
90 days
90 days
DMP service
Included in the Samhub for Media platform is a Data Management Platform. This is responsible for collecting, enriching, segmenting and exporting your online data.
Number of audiences
This is the number of audiences available per plan. Starter and Professional comes loaded with ready to use audiences. Enterprise allows for you creating your own custom audiences.
50
100
200
Population data enrichment
We enrich with the latest census data based on the whole adult population.
Interest data enrichment
Interest means what content do you interact with over time. We base this behavior on the IAB standard taxonomy.
Contextual targeting
Contextual targeting means targeting of the content or the URL instead of a user. This is targeting of a single impression or visit. We base our contextual targeting on the IAB standard taxonomy.
Custom Data Points
If you have any data you control yourself and want us to ingest and use for building audiences you can push this information to the Samhub platform.
Custom Audience Builder
With our audience builder you can combine any and all data points into bespoke segments and audiences.
ID management
As 3rd party cookies disappear most publishers use multiple ID-solutions. On our Enterprise level we can help you manage this setup.
Customer Data Services
Our CDP services manages your logged in users online. Our CDP can manage both anonymous and identified logged in users to match your GDPR policy. A CDP stores your customer data for a longer period than the online IDs.
Starter
Professional
Enterprise
Anonymous logged in users
For those with higher demand on user integrity we can still leverage the anonymous login data into high value audiences. Available for our higher plans.
Login data collection
Defines which plans that give you access to using our CDP services for logged in users.
Anonymous
Identified
Login data retention
Defines how long we store the login data.
90 days
12 months
CDP database
If you want to store teh login user data longer than the audiences in the DMP you need a CDP database. This comes at a separate annual cost based on how many logged in users you have per year.
Yes
Login data enrichment
If you use our CDP database we can add exact and verified user information to your logged in and identified customers. This comes at a data license fee based on number of logged in users per year.
Data Enrichment Services
What truly sets Samhub apart is the data enrichment side of the platform. It is a fully integrated data enrichment platform that connects multiple external data sources to your ad inventory.
Starter
Professional
Enterprise
Demographic data enrichment
The demographics are based on teh first-party data that we collect from your site, analyze and enrich. Based on anonymous data we can apply life phase, for gender and more exact age we need login data as a base and combine with behavioral information for reach and scale.
Life phase, 4 classes
Gender, 2 classes
Age, 7 classes
Socio-economic data enrichment
The enrichment with socio-economic and household data is done by continuous analysis of the user behaviour on site. We match the users either by anonymous geographical signal or by login information to either statistical or verified socio-economic data sources.
Income, 5 classes
Accomodation, 5 classes
Family, 4 classes
Car ownership, 2 classes
Urbanity, 3 classes
Contextual data enrichment
By analyzing every article and page view published on your website we create a unified content view of all your inventory. This is classified by IAB standard taxonomy. Based on this we can offer contextual targeting and also interest audiences.
IAB 29
IAB 29 Tier 2 & 3
Interest data enrichment
By analyzing what content the users interact with over time we can create interest audiences. It is based on the contextual analysis that is included in all the Samhub plans.
IAB 29
IAB 29 Tier 2 & 3
Mosaic Lifestyle data enrichment
Mosaic Lifestyles is a market segmentation that is available in over 35 countries. It is an established segmentation used by some of the biggest advertisers in the world. It describes every adult in every country based on hundreds of different data points and segments them into predifined market personas.
Mosaic Groups
Kantar Audiences
Kantar is a leading data company in the world. We can offer integrations to Kantar audiences through Samhub. This requires that you have an agreement with Kantar.
Kantar Bespoke Audiences
Exports & Integrations
This is how you can connect to Samhub and how Samhub can connect to other systems that you want to use to monetise on your data and audiences.
Starter
Professional
Enterprise
Server to Server exports
We support both 3rd and 1st party IDs when it comes to S2S-exports. We are ID agnostic and you can use any ID solution you desire, or our own Samhub Network ID.
ID free, real-time exports
ID free means sharing audience data without sharing any online IDs or other personal information.
Secure network exports
Using our ID-free technology we can help you monetise your data in external ad networks without exposing your users and customers information. Great for sharing data in a safe way to drive higher CPM-levels from your ad networks.
Number of exports
How many exports are included in your plan.
1
3
6
Additional exports
You can add more exports at a monthly or annual fee.
Single script integration
With a long history of working with many publishers, with many websites and they all have different tech stacks, we know that simple and easy is invaluable. That is why we have our single script integration option for publishers with both a single website or a network of sites. One script, the same script everywhere.
Livewrapped/Prebid integration
Livewrapped is a popular wrapper amongst Nordic publishers. We can integrate directly with it, or with Prebid.
+10% fee
+10% fee
+10% fee
Login data API access
We offer an API for login users, either anonymous or identified user sync or data collection.
Anonymous
Identified
App Integrations
We offer app integrations by adapting our SDK to your Android and/or iOS apps, additional costs may occur.
Monetisation & Distribution
Here we detail how you can monetise on your audiences and first-party data.
Starter
Professional
Enterprise
Commercial usage
Our plans offer the data and audiences for commercial use only. For other purposes, such as our aditorial add-on, you need a separate plan or agreement.
IO Campaigns
Lists which plans include use of audiences for you owned and operated campaigns via adserver, SSP or DSP.
Ad network audience access
Lists which plans include use of audiences by third party ad networks.
Programmatic Sales through Samhub
Lists which plans include programmatic sales of audiences by Samhub for further monetisation opportunities.
Available Add-ons
Starter
Professional
Enterprise
Media Site Analytics
Our media analytics add-on is a way to analyze and describe your website traffic based on Mosaic Lifestyles. See what lifestyles read what on your sites.
Campaign Analytics & Reporting
Our Campaign Analytics & Reporting add-on is a way to simplify campaign analytics and reporting for your adops. Automatic tagging of every campaign and automatically generated reports for every campaign.
Advertiser Web Analytics
With the Samhub Medi aPartnership program you are able to offer advanced site analytics to your advertisers. Analytics based on the same data you have on your website and visitors. So that you can compare apples to apples, not apples to Google.
Editorial Personalization
It is possible to use the data and audiences created by Samhub for Media to personalise the reading experience on site.
Add more value to your ad inventory
Unlock the full potential off your content and improve your inventory monetization to increase revenues and simplify the sales process.