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  • Audience Taxonomy

The New Programmatic 1st Party Audience Taxonomy

Samhub for Media was founded and funded by the majority of the Swedish morning press when Google and Facebook steamrolled into the local Swedish markets. They identified a need for unified, high quality data to power their ad inventory. That was when they initiated Samhub. We have worked closely with publishers and media for over a decade so our services are live, tested and proven.

72

Audiences

45

Users

100

GDPR-safe

INCLUDED WITH ALL PLANS

Socio-demographic Audiences

Age

4 classes

Available in GO! and ENTERPRISE

Income

5 classes

Available in GO! and ENTERPRISE

Family

4 classes

Available in GO! and ENTERPRISE

Cars

2 classes

Available in GO! and ENTERPRISE

Accommodation

5 classes

Available in GO! and ENTERPRISE

Urbanity

5 classes

Available in GO! and ENTERPRISE

INCLUDED WITH ALL PLANS

1st Party Interest - IAB v.2.0

Automotives

Available in GO! and ENTERPRISE

Books & Litterature

Available in GO! and ENTERPRISE

Business & Finance

Available in GO! and ENTERPRISE

Careers

Available in GO! and ENTERPRISE

Education

Available in GO! and ENTERPRISE

Family & Relationships

Available in GO! and ENTERPRISE

Fine Art

Available in GO! and ENTERPRISE

Food & Drink

Available in GO! and ENTERPRISE

Healthy Living

Available in GO! and ENTERPRISE

Hobbies & Interests

Available in GO! and ENTERPRISE

Home & Garden

Available in GO! and ENTERPRISE

Medical Health

Available in GO! and ENTERPRISE

Movies

Available in GO! and ENTERPRISE

Music & Audio

Available in GO! and ENTERPRISE

News & Politics

Available in GO! and ENTERPRISE

Personal Finance

Available in GO! and ENTERPRISE

Pets

Available in GO! and ENTERPRISE

Pop Culture

Available in GO! and ENTERPRISE

Real Estate

Available in GO! and ENTERPRISE

Religion & Spirituality

Available in GO! and ENTERPRISE

Science

Available in GO! and ENTERPRISE

Shopping

Available in GO! and ENTERPRISE

Sports

Available in GO! and ENTERPRISE

Style & fashion

Available in GO! and ENTERPRISE

Technology & Computing

Available in GO! and ENTERPRISE

Television

Available in GO! and ENTERPRISE

Video Gaming

Available in GO! and ENTERPRISE

INCLUDED WITH ENTERPRISE

Mosaic Lifestyles

14 groups in Sweden

ENTERPRISE plan needed

13 groups in Norway

ENTERPRISE plan needed

12 groups in Finland

ENTERPRISE plan needed

10 groups in Denmark

ENTERPRISE plan needed

Bespoke Mosaic Audiences

ENTERPRISE plan needed

INCLUDED WITH ENTERPRISE

IAB v.2.0 Contextual Targeting

Automotives

ENTERPRISE plan needed

Books & Litterature

ENTERPRISE plan needed

Business & Finance

ENTERPRISE plan needed

Careers

ENTERPRISE plan needed

Education

ENTERPRISE plan needed

Family & Relationships

ENTERPRISE plan needed

Fine Art

ENTERPRISE plan needed

Food & Drink

ENTERPRISE plan needed

Healthy Living

ENTERPRISE plan needed

Hobbies & Interests

ENTERPRISE plan needed

Home & Garden

ENTERPRISE plan needed

Medical Health

ENTERPRISE plan needed

Movies

ENTERPRISE plan needed

Music & Audio

ENTERPRISE plan needed

News & Politics

ENTERPRISE plan needed

Personal Finance

ENTERPRISE plan needed

Pets

ENTERPRISE plan needed

Pop Culture

ENTERPRISE plan needed

Real Estate

ENTERPRISE plan needed

Religion & Spirituality

ENTERPRISE plan needed

Science

ENTERPRISE plan needed

Shopping

ENTERPRISE plan needed

Sports

ENTERPRISE plan needed

Style & Fashion

ENTERPRISE plan needed

Technology & Computing

ENTERPRISE plan needed

Television

ENTERPRISE plan needed

Video Gaming

ENTERPRISE plan needed

INCLUDED WITH ENTERPRISE

Consumer Behavior

Generations

ENTERPRISE plan needed

Life Stage

ENTERPRISE plan needed

Loans & Mortgages

ENTERPRISE plan needed

Occupation

ENTERPRISE plan needed

Purchase Intent

ENTERPRISE plan needed

Purchase Power

ENTERPRISE plan needed

INCLUDED WITH ENTERPRISE

Bespoke Audiences

Audience Builder

Use the Samhub Audience Builder to create bespoke 1st party segments yourself.

Custom Data Points

Samhub is adaptable and can ingest any unique data that you have and add it to the Samhub Audience Builder

Mosaic Lifestyles

Our partner NDR provides Mosaic Lifestyles as a add-on for publisher 1st party data. Through NDR we have access to this leading market segmentation.

CRM Enrichment

Through our partner InsightOne we can provide Mosaic Lifestyles on logged in users. Verified and trusted data based on hundreds of data points on the whole Nordic population.

See how you can use Samhub to generate new revenues

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