Samhub joins the IAB Transparency Consent Framework

Today, Samhub announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework.

The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy. Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.

The Framework was developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency. Consent status allows them to lawfully process personal data for online advertising and related purposes.

Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected.

”As a company founded within the Swedish morning press, and longtime member of IAB Sweden, integrity and privacy has always been a part of our DNA. Joining the TCF framework as a vendor is therefore natural and it aligns with how we approach and have approached digital marketing the last 8 years, since we took over control of the company.” says Martin Bergqvist, CEO and founder of Brain Nordic.

The added registration of Samhub to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.

Brain Nordic TCF Vendor ID: 1226. See full list here.

For more information, please contact:
Martin Bergqvist
CEO, Samhub (Digital Brain nordic AB)
[email protected]