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Analytics
Top 8 Marketing Analytics Tools for B2C Marketers
Marketing is more complex than ever before, and it won’t…
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The Ultimate Guide to Cookieless Website Analytics
Introduction to Website Analytics In the digital age, understanding the…
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The Ultimate Guide to Unified Marketing Measurement
Unified Marketing Measurement (UMM) integrates multiple analytic methodologies for a…
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Marketing
A Guide to Brand Strategy for B2C Marketing
A comprehensive brand strategy is crucial for shaping how a…
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Introducing: First-party Lookalike Audiences
Samhub's First-party Lookalikes is a privacy-friendly targeting method that allows…
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A Comprehensive Guide to Omnichannel Marketing
Omnichannel marketing integrates all channels, ensuring a consistent customer experience.…
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Samhub For Media
DEP4: The Shift to Programmatic First-Party Data in Publishing
In this detailed exploration of the evolving role of data…
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DEP5: Observations from the 2023 IAB Swedens Programmatic Event
At the IAB Sweden Programmatic Event 2023, discussions highlighted the…
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Samhub for Media nominated in IAB Mixx Awards 2024
Samhub for Media nominated for 2024 IAB Mixx Awards, recognizes…
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All Articles
Top 8 Marketing Analytics Tools for B2C Marketers
Marketing is more complex than ever before, and it won’t…
Read
A Comprehensive Guide to Omnichannel Marketing
Omnichannel marketing integrates all channels, ensuring a consistent customer experience.…
Read
The Ultimate Guide to Cookieless Website Analytics
Introduction to Website Analytics In the digital age, understanding the…
Read
The Ultimate Guide to Unified Marketing Measurement
Unified Marketing Measurement (UMM) integrates multiple analytic methodologies for a…
Read
