Blog | Learn About Marketing & Analytics

Latest Post

The Ultimate Guide to Unified Marketing Measurement

Unified Marketing Measurement (UMM) integrates multiple analytic methodologies for a holistic view of marketing effectiveness, optimizing ROI in…

Read

Analytics

What is Customer Data Analysis and Why is it Important?

Customer data analysis helps businesses understand customer behavior and preferences,…

Read

The Complete Guide to Customer Analysis 2024

Understanding your audience through customer analysis is vital for effective…

Read

Consumer Insights – The Key to Marketing Success

Consumer insights reveal customer behaviors, motivations, and preferences, enabling brands…

Read

Marketing

A Guide to Brand Strategy for B2C Marketing

A comprehensive brand strategy is crucial for shaping how a…

Read

A Guide to Creating a Data-driven Marketing Strategy for 2025

Develop a robust marketing strategy to effectively reach and engage…

Read

How to Create the Perfect Media Mix for Your Audience in 2025

Discover how to craft an optimal media mix that resonates…

Read

Samhub For Media

Introducing: First-party Lookalike Audiences

Samhub's First-party Lookalikes is a privacy-friendly targeting method that allows…

Read

This is Samhub for Media: Empowering Media in a New Digital Landscape

Discover how Samhub for Media empowers publishers to navigate the…

Read

New Opportunities for Media Sales with First-party Audiences & Data

Facing the challenge of declining third-party data effectiveness? Learn how…

Read

News & Updates

Samhub joins the IAB Transparency Consent Framework – Vendor ID 1226

Samhub joins IAB Europe’s Transparency and Consent framework, enhancing compliance…

Read

All Articles

The Complete Guide to Customer Analysis 2024

Understanding your audience through customer analysis is vital for effective…

Read

Consumer Insights – The Key to Marketing Success

Consumer insights reveal customer behaviors, motivations, and preferences, enabling brands…

Read

How to Run a Successful Marketing Strategy Workshop

Learn how to run a successful marketing strategy workshop to…

Read

Samhub joins the IAB Transparency Consent Framework – Vendor ID 1226

Samhub joins IAB Europe’s Transparency and Consent framework, enhancing compliance…

Read

For Marketers & Brands

For Publishers & Media

Integrations

Try an interactive demo dashboard

For Marketers & Brands

For Publishers & Media

For Marketers & Brands

For Publishers & Media

Plans & Pricing

Samhub for Brands

Samhub for Media

Articles & News

Categories

Other resources

Book a demo

Latest Post

The Ultimate Guide to Unified Marketing Measurement

Analytics

What is Customer Data Analysis and Why is it Important?

The Complete Guide to Customer Analysis 2024

Consumer Insights – The Key to Marketing Success

Marketing

A Guide to Brand Strategy for B2C Marketing

A Guide to Creating a Data-driven Marketing Strategy for 2025

How to Create the Perfect Media Mix for Your Audience in 2025

Samhub For Media

Introducing: First-party Lookalike Audiences

This is Samhub for Media: Empowering Media in a New Digital Landscape

New Opportunities for Media Sales with First-party Audiences & Data

News & Updates

Samhub joins the IAB Transparency Consent Framework – Vendor ID 1226

All Articles

The Complete Guide to Customer Analysis 2024

Consumer Insights – The Key to Marketing Success

Brand Awareness 101 – A Guide for B2C Marketers

How to Run a Successful Marketing Strategy Workshop

Samhub joins the IAB Transparency Consent Framework – Vendor ID 1226

Platform

Resources

Company

For Marketers & Brands

For Publishers & Media

Integrations

Try an interactive demo dashboard

For Marketers & Brands

For Publishers & Media

For Marketers & Brands

For Publishers & Media

Plans & Pricing

Samhub for Brands

Samhub for Media