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  • Samhub
  • Complete Data Stack for Media

How Samhub became the full first-party data stack for Stampen Media

Learn how Stampen Media use Samhub as a complete provider of their first-party data setup and created better addressability, lower infrastructure costs, new sales opportunities and increased revenues.

300

higher addressability

67

lower infrastructure costs

15

uplift for data-driven campaigns

Customer

Stampen Media

Industry

Publishing

Services Used

Samhub for Media,
Data Management Services

Visit Stampen Media

Table of Contents

01 Customer Background

02 Challenges

03 Solution

04 Key Features

05 Results and Outcomes

1

About Stampen Media

Stampen Media is one of Sweden’s leading media houses known for its regional influence and strong advertiser relationships.

With a legacy in journalism and community engagement, Stampen Media continually seeks ways to strengthen its digital offerings, streamline sales operations, and deliver more value to its advertisers.

2

The Challenge

Stampen was missing the infrastructure to properly manage and monetize their first-party data. They identified this as a very costly and complex challenge and had seen other media houses build their own tech stack and that most of those projects failed.
 

Key Objectives:

→ Have a reach in the audiences that the sales can feel confident in that what they sell can also be delivered.

→ Ensure that the quality of the audiences is as high as possible and that it is transparent how the audiences are created, so that the buyers can trust Stampen as a marketing partner. 

→ To have a complete audience taxonomy that matches their advertisers needs and demand.

→ Drive an increase the overall CPM-levels in all channels; direct, deals, programmatic and network sales.

→ Be independent of 3rd party cookies.

3

The Solution

One fully connected platform for all first-party online data
 
As a long-term partner Samhub was a natural choice for Stampen as the service is based on the direct needs identified by Stampen and other publishers. As Samhub is built with high integration flexibility in mind, this meant for Stampen that when they update different parts of their tech stack, Samhub will be able to adapt to it. 
 
With a complete data stack that is fully integrated Samhub removes the need for complex integration projects like connecting the CDP to the login, the DMP with the CDP, contextual analysis with the DMP, and so on. This allows Stampen Media to focus on the business they want the data to facilitate.
 
Through Samhub, Stampen now have a platform solution that leverages all their online data into high-value audiences to drive increased CPM-levels and at the same time keep costs under control so that the data becomes a revenue driver and not an infrastructure cost.

4

Key Features Implemented

Cross-domain DMP-integration: 1 script integration across all 16 domain, fully customizable from the Samhub service. Features: paywall support, contextual analysis, user behaviour analysis, pre-defined audiences, custom Stampen audiences, CDP user sync.

ID-management service: Samhub network ID synced with multiple ID solutions. 

A secure data monetisation structure: first party audiences for IO-campaigns, SSP data deals, ID-free audience exports for Ad Networks and 3rd parties without sharing user IDs, DSP’s as a new sales channel and new data revenue stream.

Predefined audience taxonomy: The new programmatic audience taxonomy is included in the setup and service making it easy to get started and easy to package for your sales team. 

Add-on’s: By having the Samhub data service in place Stampen Media now have access to the add-ons available for Media: Reporting & analytics, website analysis and editorial personalisation.

"The disappearance of 3rd party cookies is a huge challenge for us. Thanks to Samhub, we are able to be at the forefront of this transition."
Håkan Hamrin
Head of Programmatic

5

Results and Outcomes

300% better addressability than 3rd party audiences 

Stampen Media is independent of 3rd party cookies as they only have 25% of the reach compared to 1st party audiences.
 

Less than a third of the cost compared to using multiple services

If we compare the cost of Samhub for Stampen to building and connecting multiple providers into the same type of data stack we can confidently say that the cost of Samhub is 1/3, or less.
 

15 SEK CPM uplift for data driven campaigns and data deals

Stampens pricing for data driven deals, IO-campaigns and DSP audiences is at least 15 CPM. This is revenues that previously ended up on the buyside and a new revenue stream.
 

Reduced legal risk exposure 

By working with Samhubs “privacy first” approach Stampen has reduced it’s legal exposure in terms of sharing audience data by removing the need to share PII in the process. 
 

1 system instead of 4

By using Samhub, Stampen have been able to work with a single system provider instead of multiple. Samhub replaces the DMP, CDP, contextual analysis and data enrichment services. And at the same time reduce the technical debt and support debt associated with a multi-system setup. 

16

Websites

1

System provider

4

Monetisation channels

300%

Better addressability

Do you want to level up your data stack like Stampen Media?

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