How Stampen Media level up their sales with 1st party data campaign reports
Learn how Stampen Media use Samhub to create campaign reports built on 1st party data and strengthen their relationship with advertising customers.
Hours saves per month
More panelists per campaign
New data points per campaign
Customer
Stampen Media
Industry
Publishing
Services Used
Samhub for Media,
Samhub Reporting
Table of Contents
1
About Stampen Media
Stampen Media is one of Sweden’s leading media houses known for its regional influence and strong advertiser relationships.
With a legacy in journalism and community engagement, Stampen Media continually seeks ways to strengthen its digital offerings, streamline sales operations, and deliver more value to its advertisers.
2
The Challenge
Stampen Media identified its reporting infrastructure as a key growth area. Their sales team needed richer, more actionable campaign insights—beyond basic demographics—to nurture client relationships.
However, their existing setup required manual campaign tagging, increasing the risk of human error, consuming valuable operational hours, and limiting the depth of data available to advertisers.
Key Objectives:
→ Eliminate manual tagging to minimize errors and free up valuable operations time.
→ Leverage Stampen Media’s own 1st-party data, including verified, logged-in users, for deeper campaign insights
→ Go beyond standard age and gender metrics to provide a richer audience profile, enabling salespeople to have more natural, data-driven conversations with advertisers.
→ Integrate with their existing campaign booking system to streamline workflows and ensure the sales team can operate from a single platform.
3
The Solution
Samhub, a provider of 1st-party data management and ad targeting solutions, was the ideal partner to help Stampen Media reimagine their reporting and analytics.
By leveraging Samhub’s technology, Stampen Media could transform its campaign reporting infrastructure into a robust, automated, and user-friendly system.
Samhub supplies publishers and media with 1st party data management and ad targeting solutions, as well as advertisers with 1st party web- and campaign analytics. This made us the ideal partner for Stampen Media to create an innovative campaign reporting service.
Through Samhub, Stampen media can now use their 1st party data to create in-depth reports that helps advertisers understand how their campaign performs, and also empower their sales team to become advisors instead of sellers.
4
Key Features Implemented
Automated Tagging:
Campaigns booked in the Adform DSP are automatically tagged with all necessary scripts, removing the need for manual operations and reducing errors.
Seamless Booking System Integration:
A direct connection between Samhub’s platform and Stampen Media’s campaign booking interface allowed the sales team to access and review campaign data without switching between multiple tools.
First-Party Audience Insights:
Utilizing Stampen Media’s verified logged-in user base provided significantly richer and more accurate audience metrics, enabling deeper insights into campaign reach and performance.
Customizable Reporting Interface:
The reports reflect Stampen Media’s brand identity, ensuring a consistent, professional look and feel that enhances trust and credibility with advertisers.
5
Results and Outcomes
20+ hours saved adops time every month
Campaigns are automatically tagged, drastically reducing repetitive tasks and freeing up 20 hours per month in ad operations time.
On-brand, integrated reporting
Sales teams now access real-time analytics directly in their familiar booking platform, unifying the user experience and eliminating platform fatigue.
50x increased panel size per campaign
By leveraging logged-in user data, the panel size per campaign increased over 50x (from an average of 15 panelists to 1,536), significantly improving the reliability and richness of the analytics.
Salespeople can act as advisors
With 50+ new data points per campaign, the sales team can engage advertisers in more strategic discussions, offering personalized recommendations backed by verified first-party data.
Comprehensive & interactive campaign reports:
The final solution includes integrated metrics, audience distribution, creative performance, and geographical insights—all in a single, interactive report that drives informed decision-making.
450+
Reports per month
50+
New datapoints per report
50x
More panelists per campaign
20+
Hours saved per month
