Free playbook · PDF
The Media
Monetization Playbook
Three foundations for turning first-party data into higher CPMs, more data deals and more direct sales. A free guide for publishers and media houses.
- Own your audience data: collect, unify and package what you know about your readers
- Make data reach the bid: turn audiences into higher prices in programmatic
- Sell outcomes, not impressions: use data before, during and after every campaign
- A goal and a checklist for each foundation, 16 pages
What's inside
Three foundations. One data-driven media business.
Every media house that earns more from its data has the same three things in place. Each foundation has four parts: the challenge, what to do about it, what good looks like and a checklist.
Data Suite01
Own your audience data
The challenge: Your reader data is scattered, so buyers cannot see it.
What good looks like
- You know your addressability
- One profile per reader
- A standard set of audiences
Monetization Suite02
Make data reach the bid
The challenge: Your inventory looks like everyone else’s.
What good looks like
- Higher prices for data impressions
- A growing share from data deals
- Floors that follow the value
Sales Suite03
Sell outcomes, not impressions
The challenge: Advertisers compare you on price, not results.
What good looks like
- Proposals start from audiences
- Every campaign is proven
- Advertisers come back
Results at Stampen Media
The playbook in practice. Results with Samhub.
+300%
addressability
+€1.33
CPM uplift
10x
more ad sales with data
65%
lower costs
“At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely.”
Anna Ireby, Head of Ad Tech & Operations 8 out of 10 data projects fail. Start with the three foundations.
The problem is rarely the data. It is the number of tools around it. The playbook shows where to start, and what good looks like at each step.
