- Data Platform
The data platform built specifically for publishers and media
Samhub consolidates your Data Management, Customer Data, Contextual Analysis and ID Services into a single platform. Transform your complex data infrastructure into a high-margin revenue driver.
- Reduce your tech stack complexity
- Lower costs for data management
Built by publishers, for publishers
- The Samhub Data Platform
A complete data setup in a single platform
Forget expensive in-house projects and complex multi-vendor setups. Samhub gives you all the tools you need to monetize your data in a single platform, without the integration overhead.
The Samhub Data Platform
Many data platforms fulfill the basics, but very few bring the data all the way to business use. Most platforms collect online data, segment users, and export to ad servers. But what happens when they demand socio-economic targeting, contextual analysis, or a unified view of your logged-in subscribers, across all revenue streams?
Typically, that requires buying and integrating five different systems into all SSP’s, ad servers and DSP’s.
The Samhub Data Platform is different. Designed specifically for media houses, we combine a Data Management Platform (DMP), a Customer Data Platform (CDP), Contextual Analysis, Data Enrichment, and ID Management into a single, unified stack. It is built to solve your biggest challenge: making your first-party data relevant and attractive to advertisers, without the integration overhead.
Our Data Platform is included in all our Business Suites and is designed to replace or run in parallel with your existing setup.
Data Management Platform (DMP)
Transform website traffic into high-value advertiser audiences.
Our DMP is built for simplicity and power. With a single-script integration, you can collect any data point and turn it into actionable segments.
Core features:
Online Data Collection: Collect any data point available on any page view.
Data Segmentation: Turn all collected data points into precise audience segments.
AI-Powered Audience Builder: Request automated recommendations for your RFPs.
75 Pre-Defined Audiences Out-of-the-Box: 7 Demographic audiences, 9 Socio-economic audiences, 29 Interest audiences (IAB standard), 29 Context Targeting audiences (IAB standard).
Custom Data Points: We can collect and activate any unique data points you own.
Server-to-Server Exports: Fully supported.
Real-Time ID-FREE Export: Export key-values without sharing cookie IDs, increasing online integrity.
ID-FREE Audience Sharing: Safely share audiences with trusted partner ad networks without GDPR risks.
Integration:
Single-Script Integration: One script across all websites makes installation quick and easy.
Samhub Tag Manager: Our proprietary integration layer.
Customer Data Platform (CDP)
Connect with subscribers and logged-in users—your most valuable asset.
A CDP is often a separate system focused on user identifiers, making integration with your DMP a hassle. But your login data is too valuable to sit in an isolated silo. The Samhub CDP bridges this gap securely.
Core features:
Verified User Database: Long-term storage with customizable expiration rules.
Online User Synchronization: Automatically matches CDP users with online DMP cookie IDs.
Privacy by Design: No user data is stored in clear text; all information is hashed and encrypted. The connection between the anonymous online user and the verified logged-in user is one-way, providing an added security layer.
Household Data Enrichment: Enrich logged-in user profiles based on exact address information to increase audience quality.
Audience Synchronization: Automatically sync your audiences with logged-in user attributes.
Hashed Audience Exports: Support for data cleanroom functionality (e.g., matching to Meta, LiveRamp, and Google).
Full Opt-Out Support: Fully supported via our API.
Integration:
Samhub User API: Secure API for managing on-site logins and syncing with the DMP.
ID Graph Compatible: Full support for logged-in user addressability across domains.
Contextual Analysis & Targeting
Leverage your content to create data.
As cookies disappear, contextual targeting is a mandatory part of any modern media offer. We include it natively so you don’t have to integrate a standalone service with your SSP or ad servers.
Core features:
Interest Audiences: Use context over time to identify user interests (e.g., target a user with a specific interest, regardless of the current context).
Taxonomy Support: IAB v2, IAB v.2.2, IAB v3.0, IPTC Newscodes, IPTC Media Topics, IPTC Media Topics 29023Q1, IAB Content Taxonomy v3.0 Brand Safety.
Entity Recognition: Leverages a massive knowledge base (Wikipedia, Wikidata, etc.) to extract entity details from your content.
AI Topic Tagger: Automatically assigns high-level topics without requiring manual data training.
Global Language Support: 17 languages supported, including Swedish, Norwegian, Danish, Finnish, and English.
Integration:
Included in the DMP integration. We configure it to work seamlessly with your specific paywalls or content structures.
Population & Household Data Enrichment
Give advertisers the socio-economic targeting they demand.
Advertisers buy based on income, housing, and lifestyle. If you don’t have that data, they will buy it from Meta. We automatically enrich your audience with external data sources so you can offer these premium segments.
Core features:
Anonymous & Identified Enrichment: We apply population data to anonymous users by matching geography against public registers, and household data based on verified name and address.
Enrichment Variables Included: Income, Housing / Real Estate, Family composition, Car ownership, Mosaic Lifestyles.
Market Support: All Nordic countries fully supported (other EU markets available upon request).
Integration:
Included automatically in the DMP & CDP integration. No additional setup required.
ID Management & ID Graph
Maintain addressability and reach across all your domains.
Managing five different “Universal IDs” creates an integration overhead that drains development time. Our sticky ID solution aligns your DMP and CDP to ensure maximum addressability, even as privacy measures tighten.
Core features:
ID Agnostic: We can use any existing ID setup you already have in place.
Samhub Network ID: Our “out of the box” ID set across all customer domains, fully compatible with our ID Graph.
Samhub ID Graph: Our proprietary AI model leverages both logged-in and anonymous information to maintain addressability and cross-domain reach.
Integration:
Included in the DMP and CDP integration. No additional integration needed.
Need a better way to manage your data?
Schedule a call with our CEO Martin to explore how you can benefit from the Samhub Data Platform.
- The Samhub Platform
Data, check. But what more can you do with Samhub?
- Get Started Today
Ready to stop paying the "integration tax"?
Book a strategy call to map your current setup against the Samhub system and discover how to boost CPMs, increase subscription revenue and lower your tech costs.
