Engagement Suite
Turn Casual Visitors into Loyal Subscribers
- Full data personalisation utilisation: Context, geo, census, demographics
- AI recommendation engine: combine all data into highly relevant recommendations
- Content insights: What is trending, who reads what, what categories monetise best
The 4 Pillars of the Engagement Suite
1. Content Personalization
Stop serving the exact same front page to every user. Use our personalized widgets and content flows to recommend articles based on a reader’s specific interests and past behavior. By delivering relevant journalism to the right person at the right time, you dramatically increase time-on-site and pageviews per session.
2. The Conversion Journey
Move your audience from “fly-by visitors” to “brand loyalists.” The Engagement Suite helps you map and trigger targeted conversion flows. Identify highly engaged anonymous readers and serve them the right prompts to log in, sign up for a newsletter, or unlock a premium subscription, effectively growing your known audience.
3. Churn Prevention
Acquiring a new subscriber is expensive; keeping one is profitable. Our data models help you identify at-risk subscribers before they cancel. By recognizing drops in engagement or changes in reading habits, you can automatically trigger re-engagement campaigns to win them back and protect your recurring revenue.
4. Editorial Insights
Give your newsroom the data they actually need. Move beyond vanity metrics like total clicks and show your editorial team which topics, formats, and articles are actually driving logins and premium subscriptions. Bridge the gap between commercial goals and editorial integrity.
Commercial inventory
Your ad inventory increases with every additional page view your readers consume, boosting your overall ad revenue by increasing the monetisation opportunities.
Fund Your Newsroom with Reader Revenue.
Relying solely on advertising in a world dominated by Big Tech is risky. A sustainable, independent media house requires a strong, predictable B2C revenue stream. But without data, you are treating every reader exactly the same. The Engagement Suite provides the system support required to build deep, profitable relationships with your readers, ensuring your journalism gets the financial backing it deserves.
Our Plans - Engagement Suite
Editorial API
Editorial Targeting: We provide the data and audiences for the targeting and the logic resides in the content management system.
Includes:
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Editorial Content Targeting
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CMS Audience Export
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Editorial Data License
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Contextual Analysis
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Audience Ignite Included
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Samhub DMP Included
Personalization
Personalized Content Flow: Our AI powered recommendation engine that adapts based on user profile, interests, content trends and real time behaviour.
Everything in Editorial API plus:
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AI Personalized Content Flow
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Multimedia Analysis
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User Content Recommendations
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Multi-platform support
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Samhub CDP Included
Start your data journey today!
Schedule a call with our CEO Martin to learn how you can leverage your first-party data into new opportunities with Samhub