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Engagement & Personalisation

In the battle for user attention, global platforms excel. Unfortunately media houses often fall short. Samhub empowers you to transform increased engagement and user attention into monetisation opportunities.

Monetisation Through Personalisation

The Battle for Attention: Online users now expect a relevant, tailored experience that caters to their individual interests. This has been a key differentiator for global platforms, leaving many media houses struggling to provide the dynamic, personal touch that drives loyalty and keeps users coming back.

Why Personalisation is Your Next Growth Engine

The Battle for Attention: Online users now expect a relevant, tailored experience that caters to their individual interests. This has been a key differentiator for global platforms, leaving many media houses struggling to provide the dynamic, personal touch that drives loyalty and keeps users coming back.

The Opportunity is Now: With your data in order, you have the ideal foundation to serve your readers and visitors better. Samhub’s robust data stack provides access to valuable user behavior, lifestyle data, and contextual insights. This comprehensive understanding of your audience is the key to unlocking powerful editorial personalisation.

The Purpose of Personalisation

Strategic personalisation isn’t just about a better user experience; it’s a direct path to higher attention, more eyeballs on your content, more frequent visits, and a deeper page depth.

Subscription revenues

Increase the likelihood of more subscriptions. As relevance increases and readers feel like you cater to them by knowing them really-really well.

Commercial inventory

Your ad inventory increases with every additional page view your readers consume, boosting your overall ad revenue by increasing the monetisation opportunities.

How to Leverage Editorial Personalisation with Samhub

Samhub empowers you to turn enhanced user engagement into tangible business results.
Personalisation
Boost Login Strategies

Provide personalized content as an added value to encourage more frequent user logins and foster a loyal, identified audience.

Drive Subscription Sales

Elevate personalisation to a premium, paid feature, making your subscription offers more compelling and valuable.

Increase Ad Inventory & Value

By significantly boosting visitor frequency, session length, and the number of page views, you naturally expand your available ad inventory, enabling you to sell more ads, and at higher value.

Samhub Personalisation Services: Engineered for Engagement

Samhub provides the cutting-edge tools to deliver tailored content experiences that truly resonate with your audience.
Personalisation
Intelligent Content Targeting
User Content Targeting

Leverage Samhub’s powerful audiences (Census, Lifestyle, Interest, Contextual) to precisely target editorial content within your CMS (if supported), ensuring the right content reaches the right reader.

Multimedia Analysis

Go beyond text. Analyze and categorize multimedia content for even richer, more diverse targeting opportunities.

Personalized Content Flow

Just like leading global platforms (Meta, TikTok), Samhub offers a fully automated article feed. This intelligent feed is dynamically built based on the user’s historical behavior and their current session activity, keeping them engaged and exploring more of your content.

Multi-Platform Support

Extend personalized content flows across various digital touchpoints and different types of media.

Our Plans

Personalisation & Engagement Services

What This Service Solves:
  • Precise targeting of editorial content to specific user segments.
  • Deep analysis of user behavior for editorial optimization.
  • Fully automated, personalized content flows for maximum engagement.

Professional

Editorial Targeting: We provide the data and audiences for the targeting and the logic resides in the content management system.

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Includes:

  • Editorial Content Targeting

  • CMS Audience Export

  • Editorial Data License

  • Contextual Analysis

  • Requires Data & Targeting Suite

Enterprise

Personalized Content Flow: Our AI powered recommendation engine that adapts based on user profile, interests, content trends and real time behaviour.

Request pricing information

Everything in Professional plus:

  • AI Personalized Content Flow

  • Multimedia Analysis

  • User Content Recommendations

  • Multi-platform support

  • Requires Data & Targeting Suite

Pricing: Currently in BETA stage

Our personalisation services are currently in Beta testing. Contact us to join our Beta program. What we need from you to evaluate your participation:
  • The number of user sessions per month.
  • The number of Page Views per month.
  • The specific services you are interested in:
    • Editorial Targeting in your CMS (PROFESSIONAL Plan)
    • Personalized Content Flow (ENTERPRISE Plan)

Start your data journey today!

Schedule a call with our CEO Martin to learn how you can leverage your first-party data into new opportunities with Samhub

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