- Engagement Suite
Convert occasional readers into loyal subscribers
By delivering personalized content that resonates with individual interests, Samhub automatically deepens reader loyalty, increases subscription sales and scales your ad inventory.
- Personalize user experience
- Increase subscriptions
- Scale ad inventory
Built by publishers, for publishers
- The Samhub Engagement Suite
Drive engagement by serving the right content
User engagement is the key to increase ad inventory and sell more subscriptions. And to increase engagement, you need to serve the right content to the right user, at the right time.
The Samhub Engagement Suite
The Battle for Attention: Online users now expect a relevant, tailored experience that caters to their individual interests. This has been a key differentiator for global platforms, leaving many media houses struggling to provide the dynamic, personal touch that drives loyalty and keeps users coming back.
Data & Audience Utilization
Connecting your data, all your data, into a personalization engine is often a forever-project. It seldom reaches the desired results and you end up paying twice for the same technology.
With Samhub you are able to connect all your data; contextual data, interest data, population data and login data as fuel for your personalization. With Samhub you will stop serving the exact same front page to every user. And you will use all the data you have to do it. And only pay once for it.
Personalization
A personally tailored experience is the expectation of most online users today. But they are not willing to share data. So how do you give them what they want?
Move your audience from “fly-by visitors” to “brand loyalists.” The Engagement Suite helps you map and trigger targeted conversion flows. Identify highly engaged anonymous readers and serve them the right content to increase number of page views, then turn the occasional user into a logged in and paying subscriber. By delivering the experience they expect.
Use our personalized widgets and content flows to recommend articles based on a reader’s specific interests and past behavior. By delivering relevant journalism to the right person at the right time, you dramatically increase time-on-site and pageviews per session.
Subscription Conversion and Churn
Acquiring a new subscriber is expensive; keeping one is profitable. The two variables you need to control are Conversion Rates and Churn Prevention.
Our subscription widget show users what they will get if they subscribe, tailored to them. This increases conversion rates by convincing readers that the subscription is valuable and worthwhile.Â
Our data models help you identify at-risk subscribers before they cancel. By recognizing drops in engagement or changes in reading habits, you can automatically trigger re-engagement campaigns to win them back and protect your recurring revenue.
Editorial Insights
Too often are the editorial desk and the commercial team misaligned. They simply view the readers differently. This makes cooperation harder and sub-optimizes the entire business.Â
With Samhub Engagement Suite you get editorial insights based on the same audience data as the commercial team. Move beyond vanity metrics like total clicks and show your editorial team which topics, formats, audiences and articles are actually driving visits and subscriptions. Bridge the gap between commercial goals and editorial integrity.
Commercial inventory
Your ad inventory increases with every additional page view your readers consume, boosting your overall ad revenue by increasing the monetisation opportunities.
The tech is always included
Data is a must to drive revenues, the technology is just the base. That is why we include the complete Samhub data platform in all our Business Suites: Monetization Suite, Sales Suite and Engagement Suite. Don’t just collect data, make use of it.
- DMP - Data Management Platform
- CDP - Customer Data Platform
- Contextual Analysis & Targeting
- Data Enrichment - Population & Household data
- ID Graph & Management
- Single Script Integration
Want to know how you can drive more engagement?
Schedule a call with our CEO Martin to explore how you can benefit from the Samhub Enegament Suite.
- The Samhub Platform
Engagement, check. But what more can you do with Samhub?
- Get Started Today
Increase subscriptions and boost your ad inventory
Book a strategy call to map your current setup against the Samhub system and discover how to boost CPMs, increase subscription revenue and lower your tech costs.