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  • Samhub for Media

Leverage your data into new revenue opportunities

Ensure that you not only make your inventory more relevant to advertisers, make sure you create higher revenues and new revenue streams. The key to profitability is optimised costs and using your data assets in as many channels as possible.
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Trusted by leading media houses in the Nordics

  • The Challenge

Advertisers expect data to power their marketing but they all want to buy in different ways

Digital marketing is fragmented, direct campaigns, network sales and programmatic campaigns. Multiple channels, different buyers and a shift from third party data that no one knows how to handle.
This makes it hard to monetise on data.
IO Campaigns
Often sales are not confident enough to talk data and the advertisers don’t understand it. And the competition that are  digital agencies only talk Google and Meta.
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Network Sales

This has been powered by third party data on the buy side and now it is risky under the GDPR for publishers to share data with third parties, with heavy fines hanging in the balance.

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Programmatic Channels

The demand for trustworthy and secure audiences increases on the buy side and there is no clear fix for iOS devices and lower high quality data volumes on the DSPs.

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  • The Solution

A Complete Monetisation Structure

Leverage your audience data in all channels, secure the information shared and create new revenue streams. Become the transparent and open alternative to closed global ecosystems and build trust with the Internet users by levelling up your sales teams with data.
Direct Sales & Campaigns

Use your Data to make a Difference in Your Sales

With Samhub for Media we make it easy to have all your data collected, segmented, enriched and distributed to make a difference in your direct sales and campaigns.
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Match your ad inventory to your customers data

Samhub created audiences your customers want and need. Easy to explain and use in your own campaigns.

Confidence comes from understanding the data

When you can explain something you can sell it. With Samhubs audience data it becomes easy to understand and talk to the advertisers about.

Follow-up and report on the campaigns using your data

When you report on a campaign using information you can also target with it the discussion become more goal oriented.

Get started with data-driven targeting

"The disappearance of 3rd party cookies is a huge challenge for us. Thanks to Samhub, we are able to be at the forefront of this transition."

Håkan Hamrin

Stampen Media
ID-free audience export

Share Audience Data Securely with Ad Networks

With our ID-free audience exports we remove GDPR risks and ensure a safe sharing of audience data without sharing personal information. This build trust with the users and reduces risks.
Learn more about our export options
Remove the risk of 4% fines

With Samhub you can share your audience data without creating legal risks for your business. A 4% fine on your revenues never made anyone happy.

Share the competitive edge

We make sure that you can give your ad networks a competitive edge when selling your inventory. And that buyers get what they want: data.

Cooperate with others

With the Samhub audience taxonomy you can share a common view with other publishers and cooperate around first party data seamlessly.

Simplify your data setup
Programmatic channels

New Revenues and Data-driven Deals

As third party data becomes less accurate on the buy side you are able to plug in to the new demand for trusted first party data with Samhub and fill the gap.
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DSP first-party audiences

Samhub let you to export first-party audiences to DSP’s, effectively locking the audience data to your own inventory.

New digital revenues

Monetising data means doing new things, with Samhub you can create a new way of monetising on the programmatic buy side.

Programmatic data deals

Setup curated data deals with agencies and advertisers that are data enriched with higher floor prices for higher CPM-levels. 

Programmatic audience taxonomy

Why Publishers & Media choose Samhub

With Samhub for Media you get access to the full Samhub first-party data platform. All inclusive data solution that combines a DMP with a CDP and data enrichment capabilities for maximum monetisation opportunities.
Truly Data-driven
They become a data-driven media house that have full first party data control.
Full transparency
They bring a much needed transparency into digital marketing, no black box.
Cost-effective tech
A complete first-party data stack at the fraction of the cost.
Sales tools
We provide tools to give your sales team the edge to win back customers.
Full monetisation
Samhub connects to all channels where data can increase CPM-levels.
Time-to-market
One script integration to get you started makes time to market as easy as 1-2-3.

Add more channels to your media mix

Get the full data picture, combine your community tools with your business data to provide a single source of insight.
Display

Display advertising creates reach and brand awareness.

Video

Video advertising is an engaging and popular form of content.

Native PPC

Editorial style advertising that lead directly to your site, pay per click.

Gaming

Mobile games are the fastest growing media channel.

Outdoor

Digital Outdoor advertising creates great brand perception and impact.

CTV

On-demand TV and video is the new consumer behaviour. 

More Integrations

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