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Unlock the Power of Mosaic Lifestyles

Deeply Understand Your Customers and Your Marketing
Understanding your customers is crucial. Traditional demographic segmentation is no longer enough. With Mosaic Lifestyles, you go beyond basic data to gain insights into your customers’ values, interests, lifestyles, and behaviors.
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  • What is...

What is Mosaic Lifestyles?

Mosaic is a sophisticated market segmentation system that categorizes the population into distinct groups based on a variety of factors.

Demographics

Demographics and socio-economic traits like age, gender, income, education, accomodation, car owner-ship, car brands, purchase power and much more.

Geography

Place of residence; metropolitan areas, smaller cities or on the countryside. Can also include information regarding the neighbourhood.

Lifestyle

Information regarding lifestyle, life phase, interests, preferences, adaptability, media habits, views on advertising and much more.

Behavior

Deep dive into information about your audience - Purchasing habits, media consumption, digital activity, social media.

  • The Solution

The Benefits of Mosaic Lifestyles

Samhub connects the leading market segmentation in the world with your digital marketing, campaigns, traffic and online conversions.

Improved Audience Targeting

Reach the right customers with the right message on the right channel.

  • Stop using one-dimensional demographics

    Instead of targeting "women 25-45," you can target "Busy Urban Professionals , knowing they respond to mobile-first ads for time-saving services.

  • Combine audience with context and inventory

    For a luxury car brand, you might target "Affluent Countryside Dwellers" on premium lifestyle websites, rather than just high-income individuals.

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Increased Campaign Performance

Create more engaging and relevant campaigns that deliver better results.

  • Increase relevance

    A travel company can tailor ad copy for "Young Family Starters" highlighting family-friendly resorts, leading to higher click-through rates.

  • Segmented campaigns

    A financial institution can run specific campaigns for "Pre-Retirement Planners" emphasizing pension security, resulting in more qualified leads.

Become Audience-centric

"Samhub makes marketing more fun and easier. It helps to find the right segments, and to target campaigns without cookies."

Ulrika Horn

Marketing Manager

Deeper Customer Insights

Understand your customers’ needs and motivations to build stronger relationships.

  • Make Insights Tactical

    Discover that "Eco-Conscious Consumers" prioritize sustainability in their purchasing decisions, allowing you to highlight environmentally friendly product features.

  • Match Channel to Audience

    Learn that "Digitally Engaged Youth " value authentic, user-generated content, influencing your social media strategy.

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Efficient Budget Allocation

Optimize your marketing budget by focusing on the most profitable segments and most suitable media channel.

  • High Impact Media Channels

    Identify where "Value-Driven Shoppers" consume their news, allowing you to allocate budget to the most suitable media channel.

  • Tactical Decision Support

    Reduce ad spend on segments that historically show low engagement with your products, reallocating funds to high-performing Mosaic groups.

Bring your data together

Creative Inspiration

Use customer insights as inspiration to develop creative assets that resonate with your target audience.

  • Optimise your creatives

    "Active Outdoor Enthusiasts" enjoy adventure, your ad creatives can feature rugged landscapes and dynamic activities.

  • Find new creative angles to your audience

    "Home-Centric Families" your visuals can focus on cozy, comforting scenes and highlight convenience or family bonding.

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Meet your privacy needs without missing out on insights

Stay fully compliant with privacy regulations while still gathering the insights you need to improve your marketing campaigns effectively.
  • Privacy Compliance Made Simple

    Ensure compliance with privacy regulations while still accessing the insights you need to improve your marketing.

  • Maintain Customer Trust

    Respect customer privacy while continuing to access meaningful data that helps optimize marketing outcomes.

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