Prepared for Sydsvenskanby Samhub

Sydsvenskan, this is the report your advertisers could get after every campaign.

Branded as Sydsvenskan, built automatically and based on your own audience data. Click through it below. It is the reason advertisers come back.

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Campaign reportSummer concert seriesSTATUSFinishedFLIGHT3 daysADVERTISERConcert promoter
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PERFORMANCE
ReachUnique people44 300
ImpressionsAll formats50 000
ClicksAd clicks111
Click-through rateClicks / impr.0.22%
SpendWhole flight5 000 SEK
CPMPer 1 000100 SEK
WHO YOU REACHED
Audience profile
Age50 to 64largest group
Gender53%men
Income33%very high
Car56%own a car
Top interests vs. population
Golf and weekend trips2.8x avg
Travel and experiences2.7x avg
Business decision makers2.2x avg
Daily delivery
Day 1
Day 2
Day 3
Pacing
100%of booked budget delivered
Frequency
3.8 views / personViewability
73%
Devices
Smartphone98%
Tablet1.6%
Desktop0.3%
Age50 to 64largest group
Gender53%men
Income33%very high
Car56%car owners
Who you reached, vs. population
Golf and weekend trips2.8x avg
Travel and experiences2.7x avg
Boating and outdoor life2.7x avg
Business decision makers2.2x avg
Fitness and health1.7x avg
Regional concentration
Top regions
Skåne91%
Halland8%
Rest of country1%
Top sections
Nyheter92.6%
Malmö2.1%
Sport1.9%
Lund1.7%
Kultur1.4%
AI summarySummary and recommendations

The campaign delivered its full budget and reached 44 300 people, mainly aged 50 to 64 in the home region. Click-through rate was in line with the format benchmark.

1Extend the flightReach was still growing on the last day. Seven days would reach an estimated 70 000 people.
2Add two audiencesTravel and Business decision makers were over-represented. Target them directly next time.
3Keep mobile firstAlmost all impressions were on smartphones. Add a vertical format.

Example report with anonymised campaign data, shown in Sydsvenskan colours.

MEDIA HOUSES ALREADY ON SAMHUB
Stampen MediaGöteborgs-PostenJP/Politikens HusMediekompanietErna MediaTraderaHitta.se
The problem

You have the audience. But you can't prove it to advertisers.

01

The Agency Wall

Agencies bring audience data and polished reports from Google and Meta. Without the same proof, local budgets move to global channels.

02

Reports nobody has time for

Campaign reports are built by hand, late, in spreadsheets. Advertisers get impressions and clicks, not the audience behind them.

03

Data that only costs money

Data sits in a stack of tools that each cost money, while sales, ad ops and editorial still work without it.

You have the audience. But your data shows up as a cost, not as revenue.

01

A stack of vendors

Data, ad tech and analytics often come from different providers, each with its own contract and invoice.

02

Budgets that leave for global platforms

Without proof of your audience, local ad budgets move to Google and Meta.

03

A return that is hard to see

When data sits in many systems, it is hard to tell what it actually earns.

You have the audience. But your team spends its time keeping integrations alive.

01

Integration upkeep

Every vendor needs its own tags, scripts and maintenance, and every update can break something.

02

Data in silos

Audience data is spread over systems that do not talk to each other.

03

More places to get privacy right

Every new tool is another place where personal data has to be handled correctly.

You have the audience. But you can't prove it to advertisers.

01

The Agency Wall

Agencies bring audience data and polished reports from Google and Meta. Without the same proof, local budgets move to global channels.

02

One campaign at a time

Advertisers buy one campaign at a time and compare you on price instead of results.

03

Reports nobody has time for

Campaign reports are built by hand, late, in spreadsheets, if they are built at all.

You have the audience. But every meeting ends up being about price.

01

Rate card meetings

Without audience insight, the conversation starts with a rate card and ends on CPM.

02

Proof that comes too late

Campaign reports are built by hand after the flight, if at all.

03

The Agency Wall

Agencies arrive with audience data from Google and Meta. Without the same proof, the budget goes elsewhere.

You have the audience. But buyers see the same inventory as everyone else’s.

01

Floor price inventory

Without data, your inventory looks like everyone else’s, and buyers pay accordingly.

02

Shrinking addressability

A growing share of users can no longer be reached with third-party cookies.

03

Data that stays in-house

Your first-party data rarely reaches the channels where buyers actually bid.

You have the audience. But your week disappears into manual work.

01

Tags and tickets

Every campaign means another round of setup, checks and support tickets.

02

Friday afternoon spreadsheets

Campaign reports are built by hand at the end of every flight.

03

Audiences on request

Every new segment means another manual setup before it can be trafficked.

The solution

Reporting is just the start. Samhub helps you make money from all your audience data.

Samhub collects and enriches your first-party data in one EU-based layer. Ad revenue, direct sales and reader revenue all run on it, so the same data that powers your reports also lifts your CPM and helps you grow subscriptions.

Samhub puts your first-party data in one EU-based layer, with one provider and pay-as-you-go pricing. Ad revenue, direct sales and reader revenue all run on it, so your data can become a revenue line instead of a cost line.

Samhub runs on one script on every domain and one data layer, built and hosted in the EU. Audiences are delivered to the systems that need them, so your engineers can build product instead of maintaining integrations.

Samhub gives your team audience data to sell with and a branded report like the one above after every campaign. That makes it easier to sell outcomes, prove every campaign and make the case for the annual plan.

Samhub gives you insight into the advertiser’s market before the meeting, and a report like the one above after every campaign. So the next conversation can be about results, not price.

Samhub enriches your first-party audiences and makes them available in every channel, so buyers get a reason to pay more for your inventory.

Samhub gives you ready-made audiences to traffic, and campaign reports that build themselves after every flight. Less manual work, and more time for the campaigns themselves.

One provider instead of a stack of toolsBuilt and hosted in the EUPay-as-you-go, no long contracts
The platform

One platform. Four suites. Start with the one you need most and add the rest when you are ready.

THE FOUNDATIONData Suite
1 script

Replace the Frankenstack.

DMP, CDP, contextual analysis and ID graph in one GDPR-native platform, installed with a single script.

  • Built and hosted in the EU
  • DMP, CDP, context and ID graph included
  • One script. Low maintenance
AD REVENUEMonetization Suite
+€1.33 CPM

Audiences advertisers want, everywhere.

Turn your traffic into enriched audiences and deliver them to every channel you sell through.

  • Enrich data to improve accuracy
  • 100+ audiences in high demand
  • Delivered to all monetization channels
DIRECT SALESSales Suite
10x ad sales

Walk in with the proof. Walk out with the budget.

Market data, campaign planning and reports that give your sales team the arguments agencies have.

  • Confidence to talk data with advertisers
  • Prove the effect of every campaign
  • Stronger advertiser relationships
READER REVENUEEngagement Suite
More subscribers

Turn occasional readers into subscribers.

Personalise what every visitor sees, serve the right content at the right time and grow paid subscriptions.

  • A personal experience for every visitor
  • The right content at the right time
  • Occasional visits into paid subscriptions
For your team

How Samhub could help your team. Role by role, what could change on Monday morning.

CEO and CFOYour role65% lower costs
IF THIS SOUNDS LIKE YOU TODAYYour data shows up as a cost line, spread over many vendors.
WITH SAMHUBOne provider and pay-as-you-go pricing, with revenue from ads, direct sales and readers on one data layer.
How it works for CEO
CTO and DevelopersYour role1 script
IF THIS SOUNDS LIKE YOU TODAYYour engineers keep vendor integrations alive instead of building product.
WITH SAMHUBOne script on every domain, one data layer and audiences delivered to every system.
How it works for CTO
Sales ManagersYour role10x ad sales with data
IF THIS SOUNDS LIKE YOU TODAYAdvertisers buy one campaign at a time and compare you on price.
WITH SAMHUBYour team sells outcomes, proves every campaign and wins the annual plan.
How it works for Sales Managers
Sales RepsYour role+€1.33 CPM
IF THIS SOUNDS LIKE YOU TODAYYour meetings start with a rate card and end on CPM.
WITH SAMHUBEvery meeting starts with the advertiser's market, and every campaign ends with a report like the one above.
How it works for Sales Reps
ProgrammaticYour role+300% addressability
IF THIS SOUNDS LIKE YOU TODAYYour inventory looks like everyone else's, so buyers pay floor price.
WITH SAMHUBEnriched audiences in every channel give buyers a reason to pay more.
How it works for Programmatic
AdOpsYour roleReports built for you
IF THIS SOUNDS LIKE YOU TODAYYour week goes to tags, tickets and Friday afternoon spreadsheets.
WITH SAMHUB75 audiences ready to traffic, and campaign reports that build themselves.
How it works for AdOps
Customer story
"At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely."
AI
Anna IrebyHead of Ad Tech & Operations, Stampen Media
+€1.33 CPM uplift10x more ad sales with data65% lower costs

Want to see this report with your own data?

In 30 minutes we will build this report on one of your recent campaigns, and show what the rest of the platform could change for your team.

Prepared for Sydsvenskanby Samhub

Sydsvenskan, this is the report your advertisers could get after every campaign.

Branded as Sydsvenskan, built automatically and based on your own audience data.

Powered by Samhub
Campaign reportSummer concert seriesSTATUSFinishedFLIGHT3 days
Tap a tab to explore the report
PERFORMANCE
Reach44 300
Impressions50 000
Clicks111
CTR0.22%
WHO YOU REACHED
Audience profile
Age50 to 64largest group
Gender53%men
Income33%very high
Car56%own a car
Top interests vs. population
Golf and weekend trips2.8x avg
Travel and experiences2.7x avg
Business decision makers2.2x avg
Daily delivery
Day 1
Day 2
Day 3
Pacing
100%of booked budget delivered
Frequency
3.8 views / personViewability
73%
Age50 to 64largest group
Gender53%men
Income33%very high
Car56%car owners
Who you reached, vs. population
Golf and weekend trips2.8x avg
Travel and experiences2.7x avg
Boating and outdoor life2.7x avg
Top regions
Skåne91%
Halland8%
Rest of country1%
Top sections
Nyheter92.6%
Malmö2.1%
Sport1.9%
AI summarySummary and recommendations

The campaign delivered its full budget and reached 44 300 people, mainly aged 50 to 64 in the home region. Click-through rate was in line with the format benchmark.

1Extend the flightReach was still growing on the last day. Seven days would reach an estimated 70 000 people.
2Add two audiencesTravel and Business decision makers were over-represented. Target them directly next time.

Example report with anonymised campaign data.

MEDIA HOUSES ALREADY ON SAMHUB
Stampen MediaGöteborgs-PostenJP/Politikens HusMediekompanietErna MediaTraderaHitta.se
The problem

You have the audience. But you can't prove it to advertisers.

The Agency Wall

Agencies bring audience data and polished reports from Google and Meta. Without the same proof, local budgets move to global channels.

Reports nobody has time for

Campaign reports are built by hand, late, in spreadsheets. Advertisers get impressions and clicks, not the audience behind them.

Data that only costs money

Data sits in a stack of tools that each cost money, while sales, ad ops and editorial still work without it.

You have the audience. But your data shows up as a cost, not as revenue.

A stack of vendors

Data, ad tech and analytics often come from different providers, each with its own contract and invoice.

Budgets that leave for global platforms

Without proof of your audience, local ad budgets move to Google and Meta.

A return that is hard to see

When data sits in many systems, it is hard to tell what it actually earns.

You have the audience. But your team spends its time keeping integrations alive.

Integration upkeep

Every vendor needs its own tags, scripts and maintenance, and every update can break something.

Data in silos

Audience data is spread over systems that do not talk to each other.

More places to get privacy right

Every new tool is another place where personal data has to be handled correctly.

You have the audience. But you can't prove it to advertisers.

The Agency Wall

Agencies bring audience data and polished reports from Google and Meta. Without the same proof, local budgets move to global channels.

One campaign at a time

Advertisers buy one campaign at a time and compare you on price instead of results.

Reports nobody has time for

Campaign reports are built by hand, late, in spreadsheets, if they are built at all.

You have the audience. But every meeting ends up being about price.

Rate card meetings

Without audience insight, the conversation starts with a rate card and ends on CPM.

Proof that comes too late

Campaign reports are built by hand after the flight, if at all.

The Agency Wall

Agencies arrive with audience data from Google and Meta. Without the same proof, the budget goes elsewhere.

You have the audience. But buyers see the same inventory as everyone else’s.

Floor price inventory

Without data, your inventory looks like everyone else’s, and buyers pay accordingly.

Shrinking addressability

A growing share of users can no longer be reached with third-party cookies.

Data that stays in-house

Your first-party data rarely reaches the channels where buyers actually bid.

You have the audience. But your week disappears into manual work.

Tags and tickets

Every campaign means another round of setup, checks and support tickets.

Friday afternoon spreadsheets

Campaign reports are built by hand at the end of every flight.

Audiences on request

Every new segment means another manual setup before it can be trafficked.

The solution

Reporting is just the start. Samhub helps you make money from all your audience data.

Samhub collects and enriches your first-party data in one EU-based layer. Ad revenue, direct sales and reader revenue all run on it, so the same data that powers your reports also lifts your CPM and helps you grow subscriptions.

Samhub puts your first-party data in one EU-based layer, with one provider and pay-as-you-go pricing. Ad revenue, direct sales and reader revenue all run on it, so your data can become a revenue line instead of a cost line.

Samhub runs on one script on every domain and one data layer, built and hosted in the EU. Audiences are delivered to the systems that need them, so your engineers can build product instead of maintaining integrations.

Samhub gives your team audience data to sell with and a branded report like the one above after every campaign. That makes it easier to sell outcomes, prove every campaign and make the case for the annual plan.

Samhub gives you insight into the advertiser’s market before the meeting, and a report like the one above after every campaign. So the next conversation can be about results, not price.

Samhub enriches your first-party audiences and makes them available in every channel, so buyers get a reason to pay more for your inventory.

Samhub gives you ready-made audiences to traffic, and campaign reports that build themselves after every flight. Less manual work, and more time for the campaigns themselves.

The platform

One platform. Four suites. Start with the one you need most.

THE FOUNDATIONData Suite

Replace the Frankenstack.

DMP, CDP, contextual analysis and ID graph in one GDPR-native platform, installed with a single script.

  • Built and hosted in the EU
  • DMP, CDP, context and ID graph included
  • One script. Low maintenance
AD REVENUEMonetization Suite

Audiences advertisers want, everywhere.

Turn your traffic into enriched audiences and deliver them to every channel you sell through.

  • Enrich data to improve accuracy
  • 100+ audiences in high demand
  • Delivered to all monetization channels
DIRECT SALESSales Suite

Walk in with the proof. Walk out with the budget.

Market data, campaign planning and reports that give your sales team the arguments agencies have.

  • Confidence to talk data with advertisers
  • Prove the effect of every campaign
  • Stronger advertiser relationships
READER REVENUEEngagement Suite

Turn occasional readers into subscribers.

Personalise what every visitor sees, serve the right content at the right time and grow paid subscriptions.

  • A personal experience for every visitor
  • The right content at the right time
  • Occasional visits into paid subscriptions
For your team

How Samhub could help your team. Role by role.

CEO and CFOYour role65% lower costs
IF THIS SOUNDS LIKE YOU TODAYYour data shows up as a cost line, spread over many vendors.
WITH SAMHUBOne provider and pay-as-you-go pricing, with revenue from ads, direct sales and readers on one data layer.
How it works for CEO
CTO and DevelopersYour role1 script
IF THIS SOUNDS LIKE YOU TODAYYour engineers keep vendor integrations alive instead of building product.
WITH SAMHUBOne script on every domain, one data layer and audiences delivered to every system.
How it works for CTO
Sales ManagersYour role10x ad sales with data
IF THIS SOUNDS LIKE YOU TODAYAdvertisers buy one campaign at a time and compare you on price.
WITH SAMHUBYour team sells outcomes, proves every campaign and wins the annual plan.
How it works for Sales Managers
Sales RepsYour role+€1.33 CPM
IF THIS SOUNDS LIKE YOU TODAYYour meetings start with a rate card and end on CPM.
WITH SAMHUBEvery meeting starts with the advertiser's market, and every campaign ends with a report like the one above.
How it works for Sales Reps
ProgrammaticYour role+300% addressability
IF THIS SOUNDS LIKE YOU TODAYYour inventory looks like everyone else's, so buyers pay floor price.
WITH SAMHUBEnriched audiences in every channel give buyers a reason to pay more.
How it works for Programmatic
AdOpsYour roleReports built for you
IF THIS SOUNDS LIKE YOU TODAYYour week goes to tags, tickets and Friday afternoon spreadsheets.
WITH SAMHUB75 audiences ready to traffic, and campaign reports that build themselves.
How it works for AdOps
Customer story
"At Stampen we see that we need to connect closer to our advertisers. With Samhub, we can do it easily and securely."
AI
Anna IrebyHead of Ad Tech & Operations, Stampen Media

Want to see this report with your own data?

In 30 minutes we will show the report built on one of your recent campaigns.

Book a 30-minute walkthrough
  • Platform
  • Solutions
    LEADERSHIPCEO and CFOMake your data earn money instead of costing it.CTO and DevelopersOne script, one data layer, one provider.
    AD SALESSales ManagersWin back the advertisers the agencies took.Sales RepsStop selling ad space. Start selling outcomes.
    AD OPERATIONSProgrammaticWin on audience quality, not on CPM.AdOpsReady-to-use audiences and reports that build themselves.
    Pay-as-you-go. No long contracts.Explore the platform
    Samhub for Sales Managers

    Win back the advertisers the agencies took from you.

    STAMPEN MEDIA
    10xmore ad sales with data
    See the Sales Managers page
  • Resources
    How Stampen increased addressability by 300% using Samhub
  • Pricing
  • Contact
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