The Complete Guide to Customer Analysis 2024
Understanding your audience is not just an advantage—it’s a necessity. A customer analysis stands at the heart of this understanding, offering a compass for navigating the complex landscape of consumer needs, preferences, and behaviours. This comprehensive guide is designed to...
Top 8 Marketing Analytics Tools for B2C Marketers
What is Marketing Analytics? Marketing is more complex than ever before, and it won’t become easier as more channels, tools and trends pop up. If you’re looking to succeed in marketing and want to get real results from your marketing...
Consumer Insights – The Key to Marketing Success
What Are Consumer Insights? At its essence, consumer insights delve deep into the behaviors, motivations, and preferences of your target audience, offering a compass for crafting resonant marketing strategies. Consumer insights are not mere data points; they are the distilled...
The Ultimate Guide to Cookieless Website Analytics
Introduction to Website Analytics In the digital age, understanding the behaviour of visitors on your website is crucial for any marketing strategy. And as the most innovative new marketing analytics platform we at Samhub want to help build a better...
Brand Awareness: A Guide for B2C Marketers
In marketing, brand awareness stands as the foundation upon which businesses build their relationships with their target audience. It's the initial step in the journey of making your brand not just recognized but preferred. This concept goes beyond recognition; it's...
A Comprehensive Guide to Omnichannel Marketing
Omnichannel marketing integrates all channels, ensuring a consistent customer experience. It's fundamental to modern business, leveraging technology for personalized, data-driven strategies across digital and physical platforms.
The Ultimate Guide to Unified Marketing Measurement
Unified Marketing Measurement (UMM) integrates multiple analytic methodologies for a holistic view of marketing effectiveness, optimizing ROI in the digital landscape.
How to Run a Successful Marketing Strategy Workshop
Learn how to run a successful marketing strategy workshop to align your marketing team, set the right goals and back up your gut feeling with data-driven insights.
Brain Nordic joins the IAB Transparency Consent Framework
Today, Digital Brain Nordic AB announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain...
The Art of Writing an Effective Contextual Native Ad: A Guide for Marketers
Have you ever got stuck while writing your Contextual Native ad? Don’t worry! It’s an advertising form that can be quite tricky, since there are many different factors that you need to keep in mind. Balancing all these factors can...