- Audiences
The new programmatic 1st party audience taxonomy
Starter
Includes:
- Life phase (4 classes)
- Gender (2 classes)
- Income (5 classes)
- Family (3 classes)
- Car ownership (1 class)
Most Popular Plan
Professional
Includes everything in Starter, plus:
- IAB 29 Tier 1
- Mosaic™️ Denmark (10 groups)
- Mosaic™️ Finland (12 groups)
- Mosaic™️ Norway (13 groups)
- Mosaic™️ Sweden (14 groups)
Enterprise
Includes everything in Professional, plus:
- Age (7 classes)
- IAB Tier 2 & 3
- Bespoke Audiences
- Audience Builder
Socio-demographic Audiences
4 classes
Available in GO! and ENTERPRISE
5 classes
Available in GO! and ENTERPRISE
4 classes
Available in GO! and ENTERPRISE
2 classes
Available in GO! and ENTERPRISE
5 classes
Available in GO! and ENTERPRISE
5 classes
Available in GO! and ENTERPRISE
1st Party Interest - IAB v.2.0
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Mosaic Lifestyles
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
IAB v.2.0 Contextual Targeting
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
Consumer Behavior
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
Bespoke Audiences
Samhub is adaptable and can ingest any unique data that you have and add it to the Samhub Audience Builder
Our partner NDR provides Mosaic Lifestyles as a add-on for publisher 1st party data. Through NDR we have access to this leading market segmentation.
Through our partner InsightOne we can provide Mosaic Lifestyles on logged in users. Verified and trusted data based on hundreds of data points on the whole Nordic population.
