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Audience Taxonomy
The New Programmatic 1st Party Audience Taxonomy
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Samhub for Media was founded and funded by the majority of the Swedish morning press when Google and Facebook steamrolled into the local Swedish markets. They identified a need for unified, high quality data to power their ad inventory. That was when they initiated Samhub. We have worked closely with publishers and media for over a decade so our services are live, tested and proven.
Audiences
Users
GDPR-safe
Socio-demographic Audiences
4 classes
Available in GO! and ENTERPRISE
5 classes
Available in GO! and ENTERPRISE
4 classes
Available in GO! and ENTERPRISE
2 classes
Available in GO! and ENTERPRISE
5 classes
Available in GO! and ENTERPRISE
5 classes
Available in GO! and ENTERPRISE
1st Party Interest - IAB v.2.0
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Available in GO! and ENTERPRISE
Mosaic Lifestyles
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
IAB v.2.0 Contextual Targeting
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
Consumer Behavior
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
ENTERPRISE plan needed
Bespoke Audiences
Use the Samhub Audience Builder to create bespoke 1st party segments yourself.
Samhub is adaptable and can ingest any unique data that you have and add it to the Samhub Audience Builder
Our partner NDR provides Mosaic Lifestyles as a add-on for publisher 1st party data. Through NDR we have access to this leading market segmentation.
Through our partner InsightOne we can provide Mosaic Lifestyles on logged in users. Verified and trusted data based on hundreds of data points on the whole Nordic population.