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Samhub Use Case: Digital Media

As a pure-play digital publisher, you face intense competition for ad dollars with the impending trackingless future. Samhub empowers you to unlock the full value of your first-party data and future-proof the foundation for growth.

Scale Your Digital Revenue: Monetise your First-Party Data

Digital Media that has been digitally native from the start has relied on third party tracking technologies. As buy side data decline and gets less relevant new opportunities unlock for media that have first-party data to activate.

The Challenges Facing Digial Media

  • Fierce Competition for Ad Dollars: Constantly battling global platforms for advertising budgets.
  • Cookieless Future: Reliance on third-party cookies for targeting is obsolete.
  • Need Deeper Audience Insights: Advertisers demand more granular, verifiable data.
  • Scaling Programmatic: Optimizing programmatic deals (PMPs, PG) requires first-party data.
  • Optimizing User Experience: Need to balance ad load with user engagement.
  • Efficient Ad Stack Management: The complexity of integrating and managing ad tech rises.

How Samhub Empowers Digital Media: Your Blueprint for Scalable Growth

Samhub provides the fully integrated first-party data platform built for the demands of high-volume digital publishers. We help you collect, enrich, and activate your most valuable asset – your audience data – to drive ad performance and engagement.
DATA
Data & Monetisation

Build precise, high-value audience segments from your first-party data, enabling premium ad products and maximizing CPMs across all your sales channels, including programmatic.

REPORTING
Validation & Reporting

Deliver advanced, automated reporting and campaign analytics that provide transparent, verifiable insights into audience reach and campaign effectiveness, satisfying demanding advertisers.

EDITORIAL
Engagement & Personalisation

Create highly engaging and relevant user experiences that increase visitor frequency, session length, and page depth, directly growing your available ad inventory.

The Samhub Advantage: Future-proof your business with a trackingless-ready solution, gain granular control over your data, and streamline operations with powerful automation.

Media Use Cases in Action: Real-World Impact with Samhub

See how leading digital publishers are leveraging Samhub to achieve their growth objectives:
1
Future-Proofing Revenue for a Cookieless World
Scenario/Goal

You’re concerned about the deprecation of third-party cookies and need a robust, privacy-centric solution to maintain targeting capabilities and revenue.

Before Samhub

Your targeting relies heavily on third-party cookies, and you lack a scalable, privacy-compliant strategy for audience activation in a cookieless environment, risking significant revenue loss.

With Samhub

Samhub is built from the ground up as a first-party data platform. You collect and activate your own data (anonymous and identified) directly through our DMP and CDP. Our ID-free export feature allows secure data sharing with trusted partners without relying on traditional identifiers.

Direct Outcome

Maintain and even increase targeting accuracy and ad revenue in a privacy-first world, ensuring business continuity and a competitive edge.

Key Samhub Features
  • First-Party Data Platform - Ready to use audiences based on your 1p data
  • Custom data sources - Digital Media often have unique data
  • DMP - Collect, segment and mon etise your audiences
  • CDP - User Sync for most exact demographic data
  • Activation - Monetise I/O campaigns, data deals, programmatic buy side
2
Maximizing CPMs with First-Party Audiences
Scenario/Goal

You want to command higher prices for your programmatic inventory by offering advertisers more precise, verifiable audience segments.

Before Samhub

Your programmatic deals are often limited to basic contextual or broad demographic targeting, leading to lower CPMs and fierce competition.

With Samhub

Leverage Samhub’s DEP to enrich your first-party data with granular contextual, lifestyle, and household insights. Create highly specific audience segments (e.g., “In-Market for Luxury Travel,” “Tech Enthusiasts in Urban Areas”) within your DMP. These premium segments can then be offered directly in private marketplace (PMP) deals or via Seller-Defined Audiences.

Direct Outcome

Significant increase in programmatic CPMs and fill rates by offering unique, high-value first-party audiences that advertisers are willing to pay a premium for.

Key Samhub Features
  • DMP - Fully integrate your subscribers with your monetisation channels
  • DEP - Contextual, Census, Household Enrichment
  • Monetisation - Data Deals, Ad networks, Programmatic Integrations
3
Driving Deeper Engagement and Growing Ad Inventory
Scenario/Goal

You want to increase user loyalty, session length, and page views to grow your ad inventory and create a more compelling user experience.

Before Samhub

Your content delivery is largely static or relies on basic recommendation engines, missing opportunities for truly personalized experiences that captivate users.

With Samhub

Utilize Samhub’s Personalised Content Flow to dynamically generate article feeds based on individual user history and real-time session behavior. Integrate our audience segments with your CMS for targeted editorial content.

Direct Outcome

Higher user engagement, increased return visits, and a measurable boost in page views and session length, directly expanding your available ad inventory and creating more valuable advertising opportunities.

Key Samhub Features
  • CMS-integration - Connect your audience data to your CMS
  • User Content Targeting - Target specific content to specific audiences
  • Personalized Content Flow - Fully automated content recommendations

Why Digital Media Chooses Samhub

Cookieless-Ready by Design: Built natively on first-party data, ensuring your business thrives regardless of privacy changes.

Customized data sources: Digital pure play media houses often have unique data that we can help you leverage into high value audiences.

Unrivaled Audience Granularity: Create highly precise and valuable audience segments to drive premium ad sales.

Scalability & Performance: Designed for high-volume digital publishers, ensuring seamless data processing and activation.

Integrated & Automated: Consolidate your data stack and automate complex reporting and activation processes.

Enhanced Advertiser Value: Deliver transparent, in-depth campaign insights that build trust and drive repeat business.

Case Study

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How Hitta.se Leverage their Unique Digital Search Data into High Value Audiences

By using Samhub as their complete data provider for both standard and custom audiences Hitta.se have significantly reduced the technical complexity for their data stack and at the same time created new opportunities for their sales team with a quick time-to-market. 

Read Case Study

Ready to Transform Your Media Business?

Take control of your data, maximize your revenue, and confidently navigate the future of digital advertising.

Start your data journey today!

Schedule a call with our CEO Martin to learn how you can leverage your first-party data into new opportunities with Samhub

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Our Plans

We know every setup is different, and one size doesn’t fit all. We know you have a specific CMS configuration for your paywalls, a unique ad tech with your SSP+DSP setup, and so on. Don’t worry we are used to custom configurations. It is all part of the service.

Professional

Perfect for media houses getting started with data and want a complete audience taxonomy that ius easy to sell and matches advertiser demand.

Request pricing information
Includes:
  • Data Management Platform (DMP)

  • Campaign targeting

  • Census & Context Enrichment

  • Mosaic Lifestyles Enrichment

  • Anonymous Users Only

  • 100 Audiences

  • Single Script Integration

  • Secure Ad Network targeting

  • Access to Campaign Reporting

Enterprise

Perfect for media houses that focus on making the most of their login data and achieving the most exact data possible, and maximize monetisation paths.

Request pricing information
Everything in Professional plus:
  • Customer Data Platform (CDP)

  • 100 Additional Audiences

  • Custom Audience Builder

  • Programmatic 1p DSP targeting

  • Identified Login Data

  • Verified User Household Enrichment

  • Long user history - 1 year

  • Access to Campaign Analytics

We price this Samhub service based on volumes and features you want. Payment for the service is “Pay As You Go”, based on number of targeted ad impressions you use every month, with an expected minimum usage every month.
What we need from you to give you a price:
  • Number of websites
  • Number of Unique Users per month (1st party IDs)
  • Number of Page Views per month
  • Which plan you are interested in, Professional or Enterprise.

Learn more

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