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Samhub Use Case: Retail Media

As an e-commerce leader, you possess invaluable first-party customer and purchase data. Samhub empowers you to activate this unique asset.

Transform E-commerce Traffic into New Retail Media Revenues

Retail Media is on the rise, players like Amazon and Walmart show the way. But the challange is that retailers step out of theircore business and completely new skills, systems and relationsships are required. 

The Challenges Facing Retail Media Expansion

  • Monetizing Beyond Product Sales: Identifying the advertising potential of your data.
  • Competing with Market Giants: Standing out against established retail media networks.
  • Proving Ad ROI for Brands: Delivering actionable insights to brand advertisers.
  • Activating Purchase Data: Translating transactional data into high-value advertising audiences.
  • Scaling Ad Operations: Building the infrastructure and expertise to manage an ad business.
  • Expanding Beyond Onsite Media: The challenge of extending your media offering.

How Samhub Empowers Retail Media: Your Platform for New Profitability

Samhub provides the first-party data platform designed to help e-commerce businesses become powerful media owners. We enable you to seamlessly transform your customer and transactional data into a highly effective advertising engine.
DATA
Data & Monetisation

Capture, organize, and activate your unique first-party purchase data to create precise, performant audiences for brand advertisers, driving new revenue streams and maximizing your inventory’s value.

REPORTING
Validation & Reporting

Deliver comprehensive, closed-loop reports that directly link ad spend to sales outcomes, proving the effectiveness of campaigns and building brand trust.

RECOMMEND
Engagement & Personalisation

Enhance the shopping experience with relevant content and ads, increasing user engagement, frequency, and overall time spent on your properties.

The Samhub Advantage: Build a data powered retail media network with minimal operational overhead, provide brands with full transparency, and unlock the real advertising potential of your customer data.

Retail Media Use Cases in Action: Real-World Impact with Samhub

See how e-commerce players are leveraging Samhub to grow their retail media businesses:
1
Launching a Data-Driven Onsite Retail Media Offering
Scenario/Goal

You want to offer brand partners highly targeted advertising placements directly on your e-commerce site, leveraging your rich customer data.

Before Samhub

Implementing new digital ad products often involves complex, lengthy integrations, or requires hiring specialized data teams, delaying revenue generation.

With Samhub

Integrate your e-commerce platform and CRM with Samhub’s CDP to unify customer profiles, including purchase history. Use Samhub’s DMP to build granular audience segments like “frequent buyers of specific product categories,” “new customers,” or “lapsed shoppers.” These segments can then be activated directly within your onsite ad server or SSP.

Direct Outcome

Attract more brand ad spend by offering tailored onsite placements with superior ROI, transforming your e-commerce traffic into a profitable media channel.

Key Samhub Features
  • DMP - Data collection, segmentation, export & monetisation
  • CDP - User Sync your transactional data and maintain the user history
  • Tag Manager - Easy integration, single script across all digital properties
  • DEP - Data Enrichment services - Context, interest, Population, Socio-economic
  • Activation - I/O campaigns, data deals, ad networks, programmatic buy side
2
Proving Campaign ROI with Closed-Loop Sales Attribution
Scenario/Goal

Brand advertisers demand clear proof that their ad spend on your platform directly leads to sales or specific business outcomes.

Before Samhub

Providing robust, sales-based attribution for ad campaigns is challenging, often relying on incomplete data or complex manual reconciliation, leading to advertiser skepticism.

With Samhub

Samhub’s Validation & Reporting connects campaign exposure data with your first-party sales data. Our platform automatically correlates ad impressions with actual purchases, allowing you to generate automated, white-labeled reports that show direct sales uplift, basket size increases, or new customer acquisition metrics.

Direct Outcome

Increased advertiser confidence and repeat business as you provide transparent, undeniable proof of campaign effectiveness, directly linking ad spend to real sales outcomes.

Key Samhub Features
  • Automated Reporting - Adserver/SSP/DSP Integration
  • Campaign Analytics, Integration - integrate reports with your audience data
  • Automated campaign tagging - save adops time and reduce complexity
3
Expanding to Offsite Retail Media for Broader Reach
Scenario/Goal

You want to extend your high-value first-party audiences beyond your owned properties to reach potential customers on social media, display networks, and other offsite channels.

Before Samhub

Your first-party data is siloed within your e-commerce platform, making it difficult or impossible to activate for offsite programmatic advertising in a privacy-compliant way.

With Samhub

Leverage Samhub’s ID-free export feature to securely share your valuable first-party audiences with trusted programmatic platforms (DSPs) and ad networks, without reliance on third-party cookies.3 This allows brand advertisers to reach your highly engaged customer segments across the open web. 

Direct Outcome

Unlock new revenue streams by selling offsite media, offering brand partners extended reach with the precision of your first-party data, positioning you as a full-service media partner by using Samhubs data matching features to match high converting customers with open ad inventory without third party tracking. 

Key Samhub Features
  • Programmatic Integrations - Seller Defined Audiences
  • ID-Free Export - Share audience adta with partners without sharing PII
  • Data Deals - Setup targeted deals for agenices
  • Samhub Unified Data Taxonomy - Extend your audience taxonomy

Why Retail Media Chooses Samhub

First-Party Data Activation Experts: We specialize in turning your transactional and customer data into high-value ad inventory.

Full Retail Media Stack: Provides the core components (DMP, CDP, DEP) needed to build and manage a comprehensive retail media network.

Unrivaled Attribution: Connect ad exposure directly to sales outcomes for indisputable ROI reporting.

Privacy-First & Future-Ready: Built on robust first-party principles, ensuring compliance and effectiveness in a cookieless world.

Streamlined Operations: Automate complex data processes and reporting, allowing your team to focus on strategic growth.

Ready to Build a Profitable Retail Media Network?

Don’t leave revenue on the table. Leverage your unique customer data and transform your e-commerce platform into a powerful new profit center.

Start your data journey today!

Schedule a call with our CEO Martin to learn how you can leverage your first-party data into new opportunities with Samhub

Book a strategy call

Our Plans

We know every setup is different, and one size doesn’t fit all. We know you have a specific CMS configuration for your paywalls, a unique ad tech with your SSP+DSP setup, and so on. Don’t worry we are used to custom configurations. It is all part of the service.

Professional

Perfect for media houses getting started with data and want a complete audience taxonomy that ius easy to sell and matches advertiser demand.

Request pricing information
Includes:
  • Data Management Platform (DMP)

  • Campaign targeting

  • Census & Context Enrichment

  • Mosaic Lifestyles Enrichment

  • Anonymous Users Only

  • 100 Audiences

  • Single Script Integration

  • Secure Ad Network targeting

  • Access to Campaign Reporting

Enterprise

Perfect for media houses that focus on making the most of their login data and achieving the most exact data possible, and maximize monetisation paths.

Request pricing information
Everything in Professional plus:
  • Customer Data Platform (CDP)

  • 100 Additional Audiences

  • Custom Audience Builder

  • Programmatic 1p DSP targeting

  • Identified Login Data

  • Verified User Household Enrichment

  • Long user history - 1 year

  • Access to Campaign Analytics

We price this Samhub service based on volumes and features you want. Payment for the service is “Pay As You Go”, based on number of targeted ad impressions you use every month, with an expected minimum usage every month.
What we need from you to give you a price:
  • Number of websites
  • Number of Unique Users per month (1st party IDs)
  • Number of Page Views per month
  • Which plan you are interested in, Professional or Enterprise.

Learn more

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