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Samhub Use Case: Traditional Media

As print revenues shift, your loyal audience remains your most valuable asset. Samhub empowers traditional media houses to transition into a profitable digital business model.

Transform Your Traditional Media Business with First-Party Data

As print revenues shift, your loyal audience remains your most valuable asset. Samhub empowers traditional media houses to seamlessly transition into the digital era, leveraging your existing first-party data to unlock new ad revenue streams and compete effectively in the modern marketing landscape.

The Challenges Facing Traditional Media

  • Declining Legacy Revenue: The print business model is facing increasing pressure.
  • Competing with Digital Giants: They have advanced digital advertising solutions.
  • Adapting Legacy Systems: Integrating digital tools with established internal systems is costly.
  • Monetizing Loyal Audiences Digitally: How to translate engagement into valuable ad inventory.
  • Finding new audiences: How do you compete for attention with younger audiences.
  • Limited Digital Ad Expertise: Sales teams need support in new digital data operations.
  • Proving Digital ROI: Advertisers want to see what they get for their ad spend.

How Samhub Empowers Media: Your Path to Digital Prosperity and new revenues

Samhub provides the complete first-party data platform designed to bridge the gap between your established legacy business model and the demands of the digital future. We transform your valuable audience insights into powerful tools for ad revenue growth and enhanced user engagement.
DATA
Compliance & Monetisation

Easily collect, organize, and activate your first-party data – including invaluable subscriber information – to create high-value digital ad audiences and open new revenue channels.

REPORTING
Validate & Automate

Deliver sophisticated, automated reports that prove campaign effectiveness, matching the insights provided by digital-first platforms and giving your advertisers confidence.

EDITORIAL
Engagement & Personalisation

Create more relevant, engaging digital experiences for your readers, increasing time on site, page views, and ultimately, your available ad inventory.

The Samhub Advantage: We simplify complex data operations, offering a fully managed service that minimizes strain on your existing ad ops team and accelerates your time to digital revenue.

Media Use Cases in Action: Real-World Impact with Samhub

How media companies are successfully leveraging Samhub to achieve their digital goals:
1
Rapid Launch of Premium Digital Ad Products
Scenario/Goal

You need to quickly launch sophisticated digital ad products, like contextual, interest-based or socio-economic targeting, to meet advertiser demand but lack the infrastructure or time.

Before Samhub

Implementing new digital ad products often involves complex, lengthy integrations, or requires hiring specialized data teams, delaying revenue generation.

With Samhub

Samhub’s pre-configured tag manager and built-in DEP (Census and Contextual Analysis) allow for rapid data collection and enrichment. You can immediately access over 100 pre-built audiences, or use our simple audience builder to create custom segments, all without heavy lifting from your internal teams.

Direct Outcome

Accelerated time-to-market for new, premium digital ad offerings, enabling you to capture new budgets and diversify your revenue streams within weeks.

Key Samhub Features
  • DMP - Data collection, segmentation, export & monetisation
  • Tag Manager - Easy integration, single script across all digital properties
  • DEP - Data Enrichment services - Context, interest, Population, Socio-economic
  • Activation - I/O campaigns, data deals, ad networks, programmatic buy side
2
Transforming Subscribers into Digital Audiences
Scenario/Goal

You have a deeply loyal print subscriber base, but struggle to identify and monetize them effectively as they shift to your digital properties.

Before Samhub

Your digital ad inventory relies primarily on anonymous website visitors, missing the opportunity to leverage the rich demographic and interest data of your identified subscribers for premium ad sales.

With Samhub

By seamlessly integrating your subscriber CRM with Samhub’s CDP, you can match identified users with their online behavior. Samhub’s DEP enriches this data with household and lifestyle insights, enabling you to create highly targeted, premium audience segments for advertisers.

Direct Outcome

Significant increases in CPMs for logged-in user segments and the ability to offer advertisers unique, high-quality audiences based on your established subscriber base.

Key Samhub Features
  • CDP - Sync logged in users with your data stack
  • DEP - Household & market segmentation data enrichment
  • DMP - Fully integrate your subscribers with your monetisation channels
  • Audience data - Use your subscriber to deliver verified audience data
3
Proving Digital Campaign Value
Scenario/Goal

Advertisers (and your sales team) are used to traditional media measurement; you need to provide sophisticated, clear digital campaign performance reports that match the expectations set by global tech giants.

Before Samhub

Manual report generation is time-consuming and error-prone, and often lacks the deep audience insights or closed-loop validation that digital advertisers demand.

With Samhub

Samhub’s Automated Reporting connects directly to your ad server/SSP, fetches campaign data, and generates white-labeled, high-quality reports automatically. Critically, with Samhub Analytics, you can show who was reached and who responded, validating targeting with actual campaign outcomes.

Direct Outcome

Increased advertiser satisfaction and retention, as you provide transparent, data-rich reports that clearly demonstrate ROI, saving your ad ops team significant manual effort.

Key Samhub Features
  • Automated Reporting - Fully automated Ad Server/SSP/DSP Integration
  • Campaign Analytics & Validation - Integrate reports with your full data stack
  • White-Labeling - Look and feel that aligns with your brand
  • Samhub Analytics Ready - Connect Samhub Analytics for on site measurement

Why Media Chooses Samhub

Simplified Digital Transformation: We handle the complexity of data infrastructure, allowing you to focus on your core content and audience.

Leverage Existing Assets: Seamlessly integrate and monetize your valuable first-party subscriber and audience data – your competitive edge.

Rapid Time-to-Value: Launch new digital ad products and revenue streams in weeks, not months.

Fully Managed Service: Reduce strain on your ad ops team with our expert configuration and support.

Future-Proof Compliance: Built on first-party data principles, Samhub ensures you’re ready for the cookieless future and privacy regulations.

What Our Customers Say

“We had a huge challenge in the disappearance of third party cookies, something Samhub helped us solve.”

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Anna Ireby, Head of Ad Tech & Operations
Read Case Study

Ready to Transform Your Media Business?

It’s time to leverage your unique audience and brand legacy in the digital age. Samhub provides the tools, insights, and automation you need to build a profitable, data-driven future.

Start your data journey today!

Schedule a call with our CEO Martin to learn how you can leverage your first-party data into new opportunities with Samhub

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Our Plans

We know every setup is different, and one size doesn’t fit all. We know you have a specific CMS configuration for your paywalls, a unique ad tech with your SSP+DSP setup, and so on. Don’t worry we are used to custom configurations. It is all part of the service.

Professional

Perfect for media houses getting started with data and want a complete audience taxonomy that ius easy to sell and matches advertiser demand.

Request pricing information
Includes:
  • Data Management Platform (DMP)

  • Campaign targeting

  • Census & Context Enrichment

  • Mosaic Lifestyles Enrichment

  • Anonymous Users Only

  • 100 Audiences

  • Single Script Integration

  • Secure Ad Network targeting

  • Access to Campaign Reporting

Enterprise

Perfect for media houses that focus on making the most of their login data and achieving the most exact data possible, and maximize monetisation paths.

Request pricing information
Everything in Professional plus:
  • Customer Data Platform (CDP)

  • 100 Additional Audiences

  • Custom Audience Builder

  • Programmatic 1p DSP targeting

  • Identified Login Data

  • Verified User Household Enrichment

  • Long user history - 1 year

  • Access to Campaign Analytics

We price this Samhub service based on volumes and features you want. Payment for the service is “Pay As You Go”, based on number of targeted ad impressions you use every month, with an expected minimum usage every month.
What we need from you to give you a price:
  • Number of websites
  • Number of Unique Users per month (1st party IDs)
  • Number of Page Views per month
  • Which plan you are interested in, Professional or Enterprise.

Learn more

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