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Add-on: Editorial Personalisation for Media 

Elevate your media house from mere inventory sales to building enduring advisory relationships with advertisers through the Samhub Partnership Program, leveraging a unique 1:1 data matching capability between your readers and your clients' customers.

Available for: Professional & Enterprise Plans

The Samhub editorial personalisation service will drive higher engagement with your visitors by serving relevant content at the right time. this in turn will allow you to monetise on a bigger ad inventory. Find out what your most relevant content is for each segment and get better at serving them.

This is for you if…

…you want to get better at serving your readers with relevant content

…you want to use your first-party data in your editorial environments

…you want to increase your ad inventory

…you want to better match your marketing AND your editorial content to your audience

…you want an audience-centric view of the whole business

Your Audience Expects More

In today’s digital world the expectation on personalisation and timing is higher than ever. Your readers don’t want to give away anything but expect the most relevant experience in return. This is where your first-party data is your superpower, if handled correctly.

Features

  • Personalisation based on Interest – recommend articles based on past behaviour in your network, 1:1 recommendations.
  • Personalisation based on Mosaic Lifestyles – recommend content based on the Mosaic Lifestyles market segmentation, recommendations based on similar lifestyle and life phase.
  • Personalisation based on behaviour – recommend based on surfing behaviour, recommendations based on others with similar behaviours.
  • Personalisation based on geography – personalize based on geographical signals, recommendations base don what others in your area read about.

Service Access:

🔵 ⎮ Professional Plan:

Use your existing audience data in your CMS, get extended editorial usage rights for the Samhub audiences.

🟣 ⎮ Enterprise Plan:

Get a processed data feed from Samhub with recommended content for each users based on all the audience data available in the Samhub platform.

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