What is a campaign report and what should it show advertisers?
What a campaign report should include, and how publishers use reporting to turn single campaigns into repeat business.
Written by Samhub with the help of AI·Updated 13 Oct 2026·3 min readA campaign report shows an advertiser what their campaign delivered: who it reached, how the ads performed and what happened as a result.
What a good report includes
| Part | Shows |
|---|---|
| Delivery | Impressions and reach against the plan |
| Audience | Who was reached, by segment |
| Quality | Viewability and invalid traffic |
| Results | Clicks, visits and actions |
| Next step | A proposal for the next campaign |
Timing matters
A report weeks after the campaign is old news. Reports that arrive within days, while the advertiser still remembers the campaign, are much more likely to lead to the next booking.
16 pages for publishers, with a checklist for data, programmatic and direct sales.
From report to renewal
Global platforms report automatically. Publishers who report on their own audience data, quickly and clearly, compete on results instead of price.
More ad sales with data at Stampen Media, using Samhub.
Frequently asked questions
Related terms
Running a campaign from booking to report.
A plan and offer for an advertiser.
Free extra delivery when a campaign under-delivers.
Checking that ads ran as agreed.
One campaign across several media.
Plan, report and validate campaigns on your own audience data, and win back direct deals.
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