Data & Targeting
The biggest challenges for media today is balancing the need for high quality data to monetise their ad inventory better and minimizing legal risks to stay compliant with the increasingly stricter data legislation.
The Safe Path to Profitability
Without a robust data strategy, media houses struggle to compete for premium ad spend. Global giants and national media agencies prioritize channels with rich data and marketing insights. Samhub equips you to level the playing field, ensuring your digital marketing offers are not just competitive, but preferred.
Clarifying Data Monetisation
You know what media buyers want: precise targeting, verified audiences, and measurable results. While assembling the right data infrastructure can feel daunting, Samhub simplifies it. We bring together all the critical components into one seamless platform, making sophisticated data management accessible and actionable.
The Integrated First-Party Data Powerhouse
To build valuable audiences that advertisers demand, you need a comprehensive, integrated solution. Samhub combines the three essential pillars of data management, all working in sync.
DMP
Data Management Platform
This is your central intelligence hub in Samhub, responsible for collecting online data, segmenting audiences, and activating them across your ad platforms.
CDP
Customer Data Platform
The Samhub platform securely manages and unifies your identified customers and logged-in users, syncing seamlessly with your DMP.
DEP
Data Enrichment Platform
Samhub supercharges your data by adding valuable context and insights, making your audiences more attractive and effective for media buyers.
Powering Your Data & Monetisation Strategies
The Samhub Advantage: All these powerful components are built directly into the Samhub platform – no complex integrations, just pure performance and useability for our customers.
DMP
Data Management Platform
Effortless Data Collection
Ready-to-Use Audience Library: Jumpstart your sales with over 100 pre-configured audiences, designed for immediate implementation and impact.
Audience Building with Flexibility
Craft highly specific custom audiences tailored to unique advertiser needs and campaigns. Use pre-configured data sources or your own custom data sources.
Tag Manager
Our proprietary Tag Manager is effortlessly placed on your websites. We handle all configuration, even for complex setups (paywalls, dynamic content, multiple CMS platforms), so you start collecting data instantly.
CDP
Customer Data Platform
Secure Customer Data Management
Our secure API automatically syncs your logged-in users with your online audiences. All user data within the CDP is pseudonymized for enhanced security and privacy. Leverage up to a full year of user history for deeper insights and more precise audience segmentation.
DEP
Data Enrichment Platform
Intelligent Data Enrichment
We automatically analyze and classify every article on your domains contextually. Use these rich insights for precise contextual targeting and to build deep interest-based audiences.
Demand Based Audience Data
Enhance your audience data with valuable demographic and socioeconomic insights like income, family status, housing, and car ownership, based on geographical census data. Based on our experience of advertiser demand.
Exact Data Enrichment
Match your logged-in users to verified household data registers for unparalleled targeting accuracy, automatically flowing into your DMP audiences.
First-party data, everywhere you want to use it
Samhub empowers you to monetize your first-party data across all your sales channels and even create new ones:
Direct I/O Campaigns: Integrate your high value audiences directly into your Adserver or SSP. Significantly increase CPMs and campaign accuracy by delivering relevant ads.
Programmatic Data Deals: Set higher floor prices in your SSP by leveraging your premium first-party data in private marketplace (PMP) deals.
Ad Network Sales: Securely share your valuable audiences with trusted partners using Samhub’s ID-free export feature, minimizing risk while maximizing data value.
Programmatic Activation: Share your first-party data with leading programmatic platforms and unlock new data revenues through Seller-Defined Audiences.
Integrate & Launch: Getting Started is Simple
We make data activation as easy as possible. One script, all your websites, the integration is fully managed by Samhub.
DMP
Data Management Platform
Anonymous Users
DMP: Add our tag manager script to all your websites. We handle the configuration.
CDP
Customer Data Platform
Identified Users
Connect your login system to our secure API. We sync your users with the DMP.
DEP
Data Enrichment Platform
Our enrichment services are automatically integrated with your DMP and CDP – no additional action required from you.
Built for Trust: Compliance & Privacy with Samhub
In a marketing reality shaped by heightened legal pressure and evolving user expectations, compliance is non-negotiable. Samhub is engineered with privacy at its core, minimizing your risk and building user trust.
How Samhub Ensures Compliance:
First-Party Data Foundation: All Samhub services are built on your own first-party data, eliminating reliance on risky third-party tracking.
Data Matching, Not User Tracking: Our services match advertiser data with your media data through sophisticated analysis of first-party signals, without intrusive tracking.
Data Minimization Principles: We adhere strictly to data minimization, processing and storing only the data absolutely necessary to deliver our services.
Privacy by Design: All personal information processed and stored within Samhub is pseudonymized or encrypted, ensuring you always retain control over user information.
Our Plans
We know every setup is different, and one size doesn’t fit all. We know you have a specific CMS configuration for your paywalls, a unique ad tech with your SSP+DSP setup, and so on. Don’t worry we are used to custom configurations. It is all part of the service.
Professional
Perfect for media houses getting started with data and want a complete audience taxonomy that ius easy to sell and matches advertiser demand.
Includes:
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Data Management Platform
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Campaign targeting
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Census & Context Analysis
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Mosaic Lifestyles Enrichment
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Anonymous Users Only
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100 Pre-configured Audiences
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Single Script Integration
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Secure Ad Network targeting
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Access to Campaign Reporting
Enterprise
Perfect for media houses that focus on making the most of their login data and achieving the most exact data possible, and maximize monetisation paths.
Everything in Professional plus:
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Customer Data Platform (CDP)
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100 Additional Audiences
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Custom Audience Builder
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Programmatic 1p DSP targeting
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Identified Login Data
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Verified User Household Enrichment
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Long user history - 1 year
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Access to Campaign Analytics
- Which plan you are interested in, Professional or Enterprise.
Start your data journey today!
Schedule a call with our CEO Martin to learn how you can leverage your first-party data into new opportunities with Samhub
