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  • Samhub for Media

Frequently Asked Questions

When considering acquiring a data platform there will of course be a multitude of questions. In this FAQ we try to answer the high level questions that you often have when researching a provider. For more detailed answers and more specific questions please feel free to book a call with us.
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Business

What is the pricing model for Samhub?

It depends what services you want to utilise. For our DMP and targeting we charge a “pay as you go” CPM-fee when you use the targeting services.

We have an expected minimum monthly usage based on your traffic volumes. For our CDP we charge based on annual logged in user volumes. For our reporting services we charge for how many monthly reports you have.

For our advertiser analytics we have a rev-share model where the advertiser pays for the service and we both get a part of the fee. Of course fully compatible with any CMP and TCF 2.2.

Implementation

What does “Single script implementation” mean?

It means just that, one script, same script on all your digital properties. We have our own tag manager as our integration layer. This means that we can configure each site integration based on that specific site.

If you have paywall on some sites and not on other, if you have dynamically loaded content, if you have one CMS on one site and another on another site – we can configure this for you. Minimizing the demand on your own development resources.

Of course fully compatible with any CMP and TCF 2.2.

Platform

How does the data enrichment work?

We have several different layers of data enrichment. We enrich on household level, on geographical level, on context level and interest level.

The household level means matching logged in users to household data, based on address. The geographical level means matching anonymous users based on geographical signals (IP-address, longitude/latitude, zip code, etc.) to statistical data sources.

The context level means matching the article categorisation to the URLs. The interest level means matching users to context categories over time.

Monetisation

What CPM uplift can I expect from targeted ad impressions?

This depends on your market and the CPM-levels for that market, but we see an average uplift in eCPM-levels of 10-50% for targeted ad impressions amongst our customers (both I/O, ad network, programmatic campaigns and deals).

Compliance

We have a strict data policy and use our own DPA, will that work with Samhub?

Yes of course, this is not a problem. If you prefer to use your own DPA we just have to make sure that it accurately describes what data processing we do for you. 

Validation

What does automated reporting and analytics mean?

It means just that: We automate setting of tracking tags, automate the collection of campaign data and automate the report generation as well.

A part of the service is using your audiences and data to create detailed analysis of each campaign, analytics your sales team can use to upsell the next campaign.

If you want we can also automate the sending out of the campaign reports, or integrate them with your booking system.

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