What is CPD (cost per day) advertising?
How CPD pricing works, when publishers use it, and how to compare it with CPM.
Written by Samhub with the help of AI·Updated 13 Oct 2026·3 min readCPD (cost per day) is a pricing model where the advertiser pays a fixed price to own a placement for one day, regardless of impressions.
CPD vs CPM
Compare the price
Effective CPM = CPD ÷ impressions × 1,000
Example: €4,000 ÷ 800,000 × 1,000 = €5.00 CPM
Illustrative numbers.
16 pages for publishers, with a checklist for data, programmatic and direct sales.
When to use it
CPD suits high-value placements on big days, such as a front page during a major event. Show the expected reach so the price is easy to judge.
More ad sales with data at Stampen Media, using Samhub.
Frequently asked questions
A takeover is often sold on CPD.
No, but expected traffic should be shown.
Rarely. Fixed-price programmatic deals use CPM.
Usually not, since the whole placement is sold.
Related terms
Plan, report and validate campaigns on your own audience data, and win back direct deals.
- A walkthrough with your own data
- Built for publishers and media houses
- 30 minutes, no commitment
Turn your audience data into more revenue
Get the Media Monetization Playbook: how media houses turn first-party data into higher CPMs, data deals and direct sales. With checklists for every step.
