What is flat-fee advertising?
How flat-fee advertising works, when it suits advertisers and publishers, and how to price it fairly.
Written by Samhub with the help of AI·Updated 13 Oct 2026·3 min readFlat-fee advertising charges a fixed price for a placement, sponsorship or period, no matter how many impressions it delivers.
Flat fee vs CPM
| Flat fee | CPM | |
|---|---|---|
| Price | Fixed for the period | Per thousand impressions |
| Risk | On the advertiser if traffic is low | Shared |
| Common for | Takeovers, sponsorships, newsletters | Most display |
How to price it
Flat fee ≈ expected impressions × CPM ÷ 1,000 + premium
Example: 1,500,000 × €6 ÷ 1,000 = €9,000 before premium
Illustrative numbers.
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Report the reach
A fixed price is easier to accept when the report shows how many people the placement reached, and who they were.
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