What is a takeover ad (site takeover)?
What a takeover is, the common formats, and how publishers price and sell them.
Written by Samhub with the help of AI·Updated 13 Oct 2026·3 min readA takeover (site or page takeover) gives one advertiser all the ad space on a page or site for a set period, often with branded backgrounds and matching formats.
Common formats
| Format | What it includes |
|---|---|
| Front page takeover | All ads on the front page for a day |
| Section takeover | All ads in one section |
| Wallpaper or skin | Branded background around the content |
| Roadblock | All units on a page show the same advertiser |
When takeovers make sense
Launches
New products and campaigns.
Big moments
Sales events and seasonal peaks.
Sponsorships
Elections, sports or special coverage.
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Price on reach
Takeovers are often sold as a fixed fee. Showing how many people the takeover reaches, and who they are, makes the price easy to justify.
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Frequently asked questions
Usually as a fixed fee per day or period.
A takeover is 100% share of voice on that page or section.
Yes, with mobile formats such as full-screen interstitials or stacked units.
Yes, as programmatic guaranteed deals.
Related terms
Your share of all ads in a market or placement.
Ads with video, animation or interaction.
Your list prices for ad formats and packages.
The ad sizes every buyer and ad server supports.
A fixed price per day for a placement.
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